Tue.May 07, 2019

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A global point of view: online luxury retail

Forrester eCommerce

How digital will change luxury retail? What are the key online luxury retail trends in the West and Asia Pacific? My colleague Michelle Beeson and I shared our point of views.

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How to Generate 100 Content Ideas in 60 Seconds (Seriously)

Kissmetrics

I have a question for you…. How do you figure out what you should blog about? If I had to take a guess, you probably come up with ideas based on one of two strategies. The first is to use tools like Ubersuggest to come up with a list of keywords. But once you find popular keywords, you have to brainstorm topic and titles ideas. What a drag, right? .

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Research Announcement Forrester Wave Q4 2019: European Cybersecurity Consulting Service Providers

Forrester eCommerce

We are currently considering the list of vendor participants we are planning to invite to a pre-screener for the Q4 European Cybersecurity Consulting Service Provider Wave. If you provide cybersecurity consulting services to customers headquartered in Europe and you operate in more than one key European market, with offices and substantial consulting practices based in […].

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Next Steps After The Sale: Your Guide to Small Business Shipping

BigCommerce

After all the steps you’ve taken towards building your shop online, your hard work has finally paid off.

Shipping 285
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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CMOs Take Public Stances On Societal Issues To Tap Into Consumer Energy — Just As We Said They Would

Forrester eCommerce

In November 2018, we predicted that CMOs would target societal tensions to gain an advantage in competitive markets. Nike’s 30th-anniversary campaign featuring controversial activist Colin Kaepernick would serve as an opening salvo for other brands to just do it. And so they did. AdAge’s “Campaign of the Year” is producing a tapestry of evidence that CMOs […].

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Marketing Unboxed: Faherty’s Laid-back Surf Style

Optimizely

Whether or not you’re a surfer yourself, apparel brand Faherty perfectly captures that effortlessly cool, beachy style. Founded by twin brothers Mike and Alex Faherty, the brand offers comfy and stylish surf-inspired clothes for men and women. They have retail locations in New York, Massachusetts, and California, as well as a strong ecommerce presence.

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255: How To Make 6 Figures Selling Clothing For Moms With My Student Tsippi Gross

My Wife Quit Her Job

Today I’m really happy to have Tsippi Gross on the show. Tsippi is a student in my Create A Profitable Online Store Course and I distinctly remember her first sale when she sold 12 dresses just by showing off her samples! Today, Tsippi runs a 6 figure business at HavahTribe.com where she sells trendy apparel for breastfeeding Moms without using Amazon at all.

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Marketing’s big shift to digital requires a 360-degree view of your customer

GetElastic

We’ve finally reached the tipping point. Digital research firm eMarketer predicts for 2019 that digital advertising spend will surpass traditional for the first time, capturing more than half of all dollars spent by advertisers. Businesses are spending more on digital platforms than traditional ones like television as the number of new channels connecting brands and consumers continues to expand.

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Best WordPress Dropshipping Apps

ecomdash

Dropshipping is one of the most popular ecommerce business models available to online entrepreneurs today. It’s easy to start because you don’t have to buy a bunch of stock or maintain inventory. Anyone who has a credit card and internet access can quickly start an ecommerce dropshipping store. Many online business owners choose to do so using the WordPress platform.

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A Beginner’s Guide to Ecommerce Outsourcing for Online Businesses

Bootstrapping Ecommerce

How to hire the right help for your ecommerce business. Ecommerce outsourcing is for online businesses that want to grow & do more. The post A Beginner’s Guide to Ecommerce Outsourcing for Online Businesses appeared first on Bootstrapping Ecommerce.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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What social networks deliver greatest benefit to fashion ecommerce?

Retail Technology Review

Fashion retailers understand that social media plays an important role in driving awareness, traffic and orders. However, given the complex shopping journey of today’s fashion consumer, it’s difficult to clearly identify the relative merits of different social networks – particularly as the networks themselves are continuing to evolve and introduce new features.

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How Top-Performing Baby Pages Win on Amazon & Walmart

Salsify

Nearly every item in the baby products category is shopped as a considered purchase. Parents researching for the best product for their child want clear benefits outlined and exhaustive details, even if it’s for disposable products like diapers. Meanwhile, on the high end of the market, items like car seats are not just a long-term investment but one that has a direct impact on the safety of a child.

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Oracle Cloud is in Fashion for Global Retailer Gap Inc.

Retail Technology Review

Following the success of Oracle’s Retail Cloud at INTERMIX, Banana Republic is the latest Gap Inc. brand to go live on the solutions. Banana Republic is a global apparel and accessories brand available online and in over 600 company-operated and franchise retail locations worldwide.

Fashion 79
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The Commerce Marketer Podcast: What’s Your Amazon Strategy?

Bronto

Amazon already accounts for nearly half of all ecommerce transactions and, with an increasing number of private labels, isn’t slowing down. What are the reasons to get on board with. The post The Commerce Marketer Podcast: What’s Your Amazon Strategy? appeared first on Bronto Blog.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Magento Marketing Extensions: 7 Extensions you Need to Grow Your Store

Prisync

There are a range of Magento marketing extensions on the marketplace you can use to grow your store. When a developer creates a specific extension based on an existing business process, they submit it to the official Magento marketplace and you’re able to purchase it (some of them are free). These extensions are great if.

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The Do’s and Don’ts of Digital Marketing

PERQ

The post The Do’s and Don’ts of Digital Marketing appeared first on PERQ.

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[Shopify Facebook Store] Complete Integration Guide

AcquireConvert

NB: A lot of people are experiencing problems with the Facebook / Shopify integration. If your Shopify won’t connect to facebook or Shopify products not showing on facebook. Then click here to skip to the error section to learn how to fix it. Don’t have time to read the whole guide right now? No worries. […]. The post [Shopify Facebook Store] Complete Integration Guide appeared first on AcquireConvert.

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How to Start an Online Store and Get Sales on Day 1

eCommerce CEO

Online stores are popping up everywhere, but most get zero traffic, yet alone sales. Some stats have a figure of around 80% failure rate. You don’t want any part of that. You’re here because you’ve done your groundwork and found a good niche, but you want to turn that into profit. You have to start an online store the right way, then promote it to generate sales.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Nordstrom’s ‘Local’ expansion has national implications for retail

Steve Dennis

Nordstrom just announced plans to expand its service-centered Nordstrom Local concept from three Los Angeles-area locations into New York City. Like their brethren, the two new locations—one at The Greenwich Lane in the West Village, the other on the Upper East Side—will carry no merchandise and are tiny compared with the typical mall-based Nordstrom department store.

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In High Demand: Why Demand Planning and Forecasting are Essential for Modern Retailers

OrderDynamics

In High Demand: Why Demand Planning and Forecasting are Essential for Modern Retailers. Customer expectations are at an all-time high. Retailers have to provide what customers want. They need to deliver when they want it and where they want it. Some retailers have been able to design their businesses around these expectations to provide a seamless omnichannel experience.

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What an Effective Customer Loyalty Program Looks Like in 2019

ESW

Loyalty programs are nearly as old as retail itself. We all have seen how loyalty initiatives have evolved from punch cards to digital recordkeeping. The problem now is that these digital programs are becoming as dusty as the punch cards they replaced. That is, unless theys provide real value to customers. Customer loyalty is earned when brands leave customers not just satisfied, but excited.

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Q&A with the Influencers & Experts Driving Digital Innovation in Marketing & AdTech

Powerinbox

Happy Spring from all of us at PowerInbox ! This month, we’re featuring a very special guest, who’s not only a digital marketing expert, but he’s also our friend and customer. Élie Ashery is CEO of Gold Lasso, email automation firm that works with publishers to build and monetize subscriber engagement. He’s also a publisher. As the Managing Director of DEMY Media, Élie is the mastermind behind the BlabberBuzz social media platform.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib