Forrester eCommerce
JANUARY 18, 2019
This video gives a 2 minute summary of the biggest mistake Gillette has made with the “We Believe” campaign, and what the brand can do now to fix it. If you want more comprehensive guidance on how to manage a crisis, read the report I wrote with my colleague, Emily Collins: Brands Forget The Rules of Modern Marketing When Crisis […].
BigCommerce
JANUARY 18, 2019
According to Statista in 2017, annual retail ecommerce sales worldwide reached $2.3 trillion, and are projected to double by 2021.
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Forrester eCommerce
JANUARY 18, 2019
I say this as both an analyst and a recovering retail professional: NRF is like drinking Red Bull. from a 50′ beer bong. for three days straight. on Jupiter.
GetElastic
JANUARY 18, 2019
The future and development of retail is changing rapidly and is now more purpose driven. For many folks retail was their first job, therefore, the industry as a whole has an instrumental impact on shaping how so many of us learn to work. The overall theme of the 2019 show was on impact and how technology is impacting not only the customer journey, but how retail employees can do their jobs effectively.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JANUARY 18, 2019
NRF 2019 attracted more than 800 exhibitors that demonstrated to more than 37,000 attendees. If last year’s theme was (Alexa’s) voice, this year’s show was all about computer vision driving: Frictionless retail.
SellBrite
JANUARY 18, 2019
5 Reasons to Create an Affiliate Marketing Program for Your Ecommerce Site. Do you know the most cost-effective way to generate a steady stream of new customers? If your answer is “no”, you’re not alone. Hundreds (if not, thousands) of business strategies exist–each one having their own advantages, disadvantages and expected return. A model that might make its way onto your “to try” list is affiliate marketing.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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ecomdash
JANUARY 18, 2019
If the internet has done one thing for humanity, it’s making the world smaller. We can chat with new friends in China, watch a video posted from Senegal, or play online games with an Uruguayan, all in real time. That interconnectivity isn’t just for fun party tricks — it also has enormous impacts on retail, if you’re brave enough to tackle international ecommerce.
Forrester eCommerce
JANUARY 18, 2019
Zoom back ten or even five years ago and consumers would tell Forrester: Yes, I use digital channels, but more often than not I discover, research or purchase a product offline. You saw that product on TV, or when looking at a supermarket shelf, or talking to a friend.
Rishi Rawat
JANUARY 18, 2019
I was exiting __.com and saw this “Make an Offer” message: Let’s negotiate. How is this a good idea? Some questions to consider: 1: How does this make your brand look? 2: Any smart shopper is going to lowball you. Is it worth matching that lowball offer for a minuscule margin? 3: If you don’t plan to match the lowball offer then what’s the end game?
Forrester eCommerce
JANUARY 18, 2019
Computing has changed drastically over the past decade. In our report, “The Future Of Enterprise Computing,” we discuss these major changes and examine how computing will evolve in the next 5-10 years. In 2007, Forrester predicted that the device market would fragment beyond its traditional desktop and laptop confines. Not only did that prediction come […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Sailthru
JANUARY 18, 2019
Shortly before the holidays, Sailthru spoke to 2,000 consumers in the U.S. and the U.K. to understand their sentiments toward brick-and-mortar retail. One of our main takeaways was that shoppers prefer physical stores that are enhanced by digital technology. Ulta, for example. In November 2017, Ulta, the largest beauty retailer in the U.S., opened their first store in Manhattan.
Forrester eCommerce
JANUARY 18, 2019
In Part 1 of this post, I criticized Gillette for its statement, “We weren’t trying to court controversy. We were just trying to upgrade the selling line that we’ve held for 30 years,” as lacking conviction in the values it claimed that the campaign represented. My first piece of advice was: If you aren’t authentic […].
Bronto
JANUARY 18, 2019
Email marketing continues to be the backbone of most marketers’ toolkits, but what other technologies should you consider using to help drive engagement and revenue in 2019? The 2019 Marketing. The post The 2019 Marketing Technology Outlook Report appeared first on Bronto Blog.
Forrester eCommerce
JANUARY 18, 2019
Luxury brands have gone from relative inertia over digital strategies to a flurry of activity, including technology upgrades, partnerships, and even acquisitions. Back in the summer of 2017, we warned that luxury brands were out of time when it came to improving their digital customer experiences and internal operations. Digitally mature and savvy luxury consumers […].
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Wiser
JANUARY 18, 2019
Any new year signifies a time for change. This year is no different. To learn more about the changes consumers are looking for in the coming year, Wiser has surveyed over 2,400 of our mobile app users about their 2019 shopping preferences. Their responses could help you improve sales and meet more consumer expectations in this digital age. Both in-store and online retail is constantly changing as new trends and technologies are introduced to the market.
Forrester eCommerce
JANUARY 18, 2019
Gold-Standard Products Get Updated For The 21st Century What’s old is new again. Corduroy, fanny packs, and overalls are all the rage. Star Wars, Jurassic Park, and Jumanji are at the top of the box office. Is it 1995 or 2018?
Kibo
JANUARY 18, 2019
Early reports indicate the holiday season has been a blockbuster. After a successful […]. The post Capitalize on Holiday Momentum to Thrive in an Uncertain 2019 appeared first on The Omni Channel.
Frooition
JANUARY 18, 2019
Digital branding relies on consistency. From your product descriptions to your customer service responses, the customer should receive your branded experience. Digital branding goes far beyond sticking your logo on everything. However, in e-commerce it’s easy to get lost in the numbers and forget the importance of making a good first impression.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
CPC Strategy
JANUARY 18, 2019
Amazon is always creating new ways to empower brands. Creative content is just one of the many options that brand registered sellers and. > Read More. The post Amazon Store Insights [Introducing New Features 2019] appeared first on Retail Performance Marketing Blog - CPC Strategy.
Dynamic Yield
JANUARY 18, 2019
Popular football club in North London delivers notable increases in conversion rates and revenue per session. The post 40% Increase in Conversion Rate on Mobile appeared first on Dynamic Yield.
Onilab User Guides
JANUARY 18, 2019
If you don’t cross-sell or upsell on your e-commerce store, you are losing money. Product recommendations drive 26% of the sales, simplify navigation, and contribute to personalization (which is expected by 78% of the shoppers). Moreover, product recommendations create a better customer experience by adding value to the initial purchase. Whether you are an experienced e-commerce marketer or a savvy entrepreneur, our guide will do you good and give you a few ideas on how to take your sales to the
AcquireConvert
JANUARY 18, 2019
That’s where Shopify Experts come in. They help you master the art of ecommerce using the simple tools provided by their platform: particularly in the areas of design, functionality, marketing, and product display. Imagine what an extra 10 or 20 percent performance might do for your store. It goes straight to your profits. That makes […]. The post What Are Shopify Partners & How Can They Help Me appeared first on AcquireConvert.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Dynamic Yield
JANUARY 18, 2019
Biggest pet food retailer in the Netherlands sees 15% increase in revenue from product recommendations. The post 15% increase in revenue per user appeared first on Dynamic Yield.
eCommerceFuel
JANUARY 18, 2019
Mark Hanratty launched SwankyBadger.com exclusively on Etsy and used the momentum to build his business. Today, Swanky Badger is a 7-figure business, and they sell more than half a million dollars each year on the bohemian marketplace. I sat down with Mark to understand how to succeed on the platform and what’s changed in the years since he started, especially since Etsy has become a public company.
Dynamic Yield
JANUARY 18, 2019
The resources, processes, and cultural mindset required for personalization success. The post From Vision to Reality appeared first on Dynamic Yield.
Payoneer
JANUARY 18, 2019
Live chat is fast becoming a preferred choice for eCommerce customer service. It offers a blend of benefits centered on cost-efficiency, sales and customer relationships. The following is an overview of five of the most compelling advantages of live chat for your eCommerce site. Lower Service Expenses. The ability to operate as efficiently as possible is a key reason that eCommerce sites can compete successfully with traditional brick-and-mortar retailers.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
RTP blog
JANUARY 18, 2019
By Kevin Hubschmann, Splash Retailers, I’m going to let you in on a little secret: units per transaction, sales per transaction and in-store sales aren’t the only ways to measure retail event success. True event success lies in the data that you collect from your event program. …And it’s a lot of data. When used properly, data collected at your retail events will not only inform your future omnichannel marketing strategies, but will also help you optimize your event program, elevate the g
Forrester eCommerce
JANUARY 18, 2019
Retailers are slowly moving beyond omnichannel fulfillment capabilities in stores to invest in digital store technologies that empower store associates, improve customers’ engagement, and enhance store operations. There is no single formula for great execution on digital store technologies, and the varied performance of the retailers assessed shows that many are still figuring out the […].
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