Tue.Jan 21, 2020

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With Good Foundations, Augmented Reality Offers A Great Way To Engage With IoT Data

Forrester eCommerce

Augmented reality (AR) and the internet of things (IoT). In principle these two hot technologies are a great match, with data streaming from IoT-connected machines to be used by AR-wielding engineers on the factory floor. My latest report, “Combine Augmented And Mixed Reality With IoT To Deliver Insight At The Point Of Need,” began with […].

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Choosing The Right Ecommerce Platform For Your Business

BigCommerce

Now that you’ve done all the research, it’s time to choose your ecommerce platform, build your store, and launch your…

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Great Product Experiences Start With Great Product Data

Forrester eCommerce

Product information management tools help marketing and product teams ingest, enrich, and distribute product data—but the functional description sells the full value of PIM short. The mandate to support product experience continues to grow in prominence within the PIM world. By now, most people in the field nod along at variations of “great product data […].

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19 Valentine’s Day Email Subject Lines with Awesome Newsletter Examples

Omnisend

Every year people spend more and more on their Valentine’s gifts. In 2019, roughly $162 was spent per person on average. In the age bracket of 35-44, that average climbed up to $279 per person. The overall shopping pool for Valentine’s day exceeded 20 Billion US dollars. It’s an insane amount of money spent on Read more The post 19 Valentine’s Day Email Subject Lines with Awesome Newsletter Examples appeared first on Ecommerce Marketing Automation | Omnisend.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The F5 Acquisition Of Shape Security: An Insider’s View

Forrester eCommerce

David Holmes formerly worked for both F5 Networks and Shape Security. The F5 Networks acquisition of Shape Security marked the third time in a year that a web application firewall (WAF) vendor purchased a bot management solution, as fellow Forrester analyst Sandy Carielli noted in her blog (The WAF-Bot Management Acquisition Waltz). The other two […].

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5 Tips For Boosting Retail Employee Engagement

retailnext

Even as e-commerce has made its mark, traditional retail has continued to make up a huge portion of the business world, retaining its status as one of the biggest and most reliable sources of employment. While it’s generally easy to find retail workers, though, it’s considerably harder to retain them — after all, retail work is often viewed as a stopgap solution.

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Retail Budget Planning: 5 Lessons from Walmart, Amazon, Best Buy & Kohls

IntelligenceNode

“Retail slowdown” is a plague that has affected many big-name companies. But when it comes to the survivors, there’s one overarching theme that connects them: Effectively enabling rapid AI adoption and moving to data-first modes of operation. When inspecting their formulas for success, it’s not a stretch to predict that a trend in 2020 will […].

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Use Our Latest Wave To Pick The Best Vendors For Marketing Measurement & Optimization

Forrester eCommerce

Happy New Year! And what a great way to start the year: with the NEW publication of the Marketing Performance Measurement and Optimization Wave Q1 2020. Jim Nail, Joe Stanhope, and I evaluated the top nine marketing measurement vendors’ current offering, strategy, and market presence for solutions that evaluated both strategic and tactical impact of […].

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How to Keep Customers and Recover Revenue for Your SaaS Business

FastSpring

Subscriptions are the lifeblood of any SaaS business model. On the surface, it’s a perfect model. A customer subscribes to your product, and every month, they pay to keep their access to it. Simple, right? However, SaaS subscriptions can also cost businesses money if they’re not set up with the customer’s experience in mind. There will come a situation where a customer may put the wrong card information on file, or their card may expire without them realizing, and leave you una

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3 Home and Garden Brands Winning With Enhanced Content | Salsify

Salsify

Leading home and garden brands understand the importance of enhanced content. Utilizing its capabilities can aid in product search and discovery and increase conversion by up to 10%.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Enhance Your Email Personalization Like Ulta, DSW and Bodybuilding.com

Sailthru

In 1978, Gary Thuerk, a computer company’s marketing manager at the time, sent an unsolicited email to 400 ARPAnet users. At the time, this constituted mass communications at the time; did you have an email address in 1978? Some people, including the network’s administrators, were angry, but others were intrigued. The very first promotional email ever sent resulted in $13 million in sales , long before email personalization was a thing.

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Earn More, Act Less! Start Free Marketing Automation With Mautic

MakeWebBetter

Are you not satisfied with your monthly revenue? Or not happy with your conversion rate? Do you want to increase the authority of your brand in your industry? Well, these are some questions every business owner will always answer with a yes. No matter how much they’re earning. But plenty of business owners out there […]. The post Earn More, Act Less!

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Algorithmic Content Curation and Enhanced Email Newsletters: How Conde Nast Uses AI

Sailthru

A 110-year-old media giant, Conde Nast encompasses 18 beloved brands including The New Yorker , GQ , Vanity Fair and Vogue. With 80 email newsletters apiece, these publishers collectively send about 400 million emails a month, contributing more ad impressions per capita than any other traffic source. How can any email marketer keep up with that volume?

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Contextual commerce, loyalty, sustainability and payment preference will dominate eCommerce agendas in 2020, says Tryzens

Retail Technology Review

2019 saw the retail sector continue to battle to keep ahead in an environment of rapid market, technological and consumer behaviour changes. Couple that with disrupted spending habits, both in terms of level of spend and the channels consumers prefer to buy through, as well as rising costs, the UK uncertainty surrounding Brexit, and increased international competition, it all added up to another challenging year for retailers.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Do’s & Don’ts of Listing Products on Sears

ecomdash

We've put together a list of do's and don'ts for listing products on Sears to help you gain a competitive edge in this growing marketplace. The post Do’s & Don’ts of Listing Products on Sears appeared first on Ecomdash.

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Manhattan Associates and IHL Group survey reveals the key to maximising omnichannel profits

Retail Technology Review

A recent survey byManhattan Associates Inc. and IHL Group has uncovered a strong correlation between omnichannel fulfilment maturity and margins.

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Dynamic Yield included on Built In’s 2020 list of Best Places to Work in NYC

Dynamic Yield

Dynamic Yield today announced it has been included on Built In NYC’s list of Best Places to Work in New York City in 2020. The post Dynamic Yield included on Built In’s 2020 list of Best Places to Work in NYC appeared first on Dynamic Yield.

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What is a Repeat Customer and Why are the Profitable?

Smile.io

Let’s say you noticed your business wasn’t acquiring as many new customers as you expected, and you want that to change. Well, believe it or not, one of the most sustainable ways to improve your customer acquisition cost is through customer retention. The reality is that the customers you already have are the most profitable, and it’s worth your time and effort to keep them around!

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Steps to Get Your Furniture Store’s Digital Advertising in Better Shape

PERQ

Much like our expanded waistlines and decimated personal budgets after the holidays, the start of a new year offers a fresh beginning after a chaotic quarter, making it the perfect time to re-evaluate your furniture store’s digital advertising plan. If you work out, you’ve. The post Steps to Get Your Furniture Store’s Digital Advertising in Better Shape appeared first on PERQ.

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Best Shopify Email Marketing Apps for [2020]

AcquireConvert

A 2019 Econsultancy/Adestra census reported that email marketing was placed above SEO and paid search in terms of how effective it was for respondents. So, if your store’s marketing toolbox does not include email marketing software, you’re missing out. But which are the best Shopify email marketing apps for your ecommerce store? Following are best […].

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How to Earn a Living Without Leaving Your Home: Investing in Online Games

Payoneer

Editor’s note: This is a guest post from G2G. Anyone that has ever played a multiplayer game will know that the markets are cutthroat. This is most present in games such as WoW and other MMORPGs. But what if rather than just investing in the virtual auction house, you could make a living outside of the game by being a virtual assets reseller? Sounds too good to be true, right?

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sgCarMart witnesses three-digit percentage growth with personalization

Dynamic Yield

Learn how Singapore’s largest car selling portal used personalization to improve discovery, A/B testing its way to success. The post sgCarMart witnesses three-digit percentage growth with personalization appeared first on Dynamic Yield.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Is SEO Dead? (A Data-Driven Answer)

Kissmetrics

SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. With over 9 algorithm changes a day, it’s safe to say that it is no longer easy to manipulate or game Google.

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SiteGround Pricing – Which Hosting Plan Should I Pick?

Ecommerce Platforms

SiteGround one of the best-known digital companies in the market today. Offering sensational packages for shared hosting, cloud hosting, dedicated servers, and more, SiteGround ensures that your business has everything it needs to maintain an effective online presence. Not only does SiteGround deliver dedicated hosting plans specifically optimized for Joomla , WordPress , WooCommerce , and more, but the brand also has a strong reputation for exceptional service too.

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Why Every Marketer Needs a CDP

Optimizely

As a marketer, your job has become more and more data-centric in the past few years. Data is now so essential to marketers, that we hardly even have to mention it! It’s already likely on your mind. Your brand needs an incredibly in-depth understanding of the buyer in order to market effectively. The first interaction you have with a potential buyer begins before they even land on your site.

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SiteGround Pricing – Which Hosting Plan Should I Pick?

Ecommerce Platforms

SiteGround one of the best-known digital companies in the market today. Offering sensational packages for shared hosting, cloud hosting, dedicated servers, and more, SiteGround ensures that your business has everything it needs to maintain an effective online presence. Not only does SiteGround deliver dedicated hosting plans specifically optimized for Joomla , WordPress , WooCommerce , and more, but the brand also has a strong reputation for exceptional service too.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Three Ways to Prepare for the Cookie Apocalypse

Liveintent

In the beginning, a third-party cookie was a humble tracking code with an adorable name. Marketers loved its potential and most web users didn’t really know what it was. It grew up to become the currency of digital advertising – but, today, it’s under attack. Customers finally found a cookie they don’t like and the industry is moving on.