Prisync
FEBRUARY 28, 2019
Keeping your current customers current is exponentially easier with a host of customer retention tools you can add to your arsenal. Naturally, keeping your current customers coming back for more is a much easier task than trying to convince new people to buy. But it’s not as simple as “once they buy once, they’ll buy.
Smile.io
FEBRUARY 28, 2019
Editor’s Note: This post was originally published in March 2017 and was updated for accuracy and comprehensiveness on Feb 28th, 2019. Knowing what motivates your customers to engage with your brand is a huge part of building a community they want to be a part of. When you understand how your customers think, you can encourage customer behaviors that help strengthen your community by getting others to join, engage, and share.
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Sailthru
FEBRUARY 28, 2019
If a customer signs your email list, downloads your app or opts into push notifications, they’re sending you a message loud and clear: They want to hear from you. It’s up to you to make sure they know they made the right choice. Thankfully, welcome emails provide plenty of perfect opportunities to do so, nurturing the customer along the road from subscriber to shopper.
Forrester eCommerce
FEBRUARY 28, 2019
We’ve just released a major new report, “The Revenge Of The Atoms.” The report starts with an anecdote from MIT Media Lab founder Nicholas Negroponte. Once, when traveling through US customs, Negroponte declared the value of his laptop at $2 million, counting the value of the bits of information stored on the hard drive.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Optimizely
FEBRUARY 28, 2019
When it comes down to it, our lives as marketers revolve around technology. Building new email flows, optimizing our next campaign across channels, acquiring the next customer—all are dependent on finding the perfect tool that enables us to do our job efficiently. To add to this pressure, it’s also part of our jobs to stay on top of the latest tech that might be more effective—both in terms of productivity and cost—than the platforms we’re currently using.
Forrester eCommerce
FEBRUARY 28, 2019
Heads up: We’re revising our market segments and vendor assessments in and around low-code development platforms and digital process automation (DPA). This post explains the changes we’re making in 2019. We’re making this change in response to client requirements.
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Forrester eCommerce
FEBRUARY 28, 2019
The perception that digital asset management (DAM) isn’t much more than static cloud storage is completely out of touch with today’s advanced DAM capabilities. Although technologies such as web CMS, content marketing platforms, and MRM boast DAM-like capabilities, most enterprises still need best-of-breed DAM for their rich media content needs. Many companies have caught on […].
GetElastic
FEBRUARY 28, 2019
5G has been an overall popular conversation topic globally and it definitely dominated at Mobile World Congress. The anticipated low communication latency and increased network speeds with 5G are drastically heightening further interest in areas where real-time data processing and augmented/virtual reality (AR/VR) will be prevalent. Sal Visca, CTO at Elastic Path is looking forward to the disruption this new technology is about to cause.
Forrester eCommerce
FEBRUARY 28, 2019
We’ve been researching a central dilemma for software leaders over the last year: If software is so important to digital business and customer engagement, why isn’t software development better understood by the C-suite? To foster an environment of fast and valuable software development, CEOs must be in the driver’s seat; they must master software as […].
Ecommerce Platforms
FEBRUARY 28, 2019
As a small business owner who is in the process of setting up an ecommerce storefront, you may have selected a software platform that is not a hosted service but requires you to provide your own web hosting for your store (such as WooCommerce). This being the case, you're probably looking for a suitable and affordable hosting service. In this BlueHost review we'll talk about the pros and cons of one of the most popular hosts.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
FEBRUARY 28, 2019
I’m bringing this topic to the top of your inbox, so to speak, but not (just) because I’m self-promotional. Lack of alignment really does continue to plague B2B sales and marketing organizations. Last year, I began to explore this challenge with analytical methods front and center. My hypothesis: B2B marketers and sales can use a […].
Elsner
FEBRUARY 28, 2019
The millennials have whole-heartedly embraced the B2B eCommerce model. It is expected that this business model will hit the market with $7.6 trillion by 2020. With such an alluring and action-packed big numbers, it is now necessary to understand the trends that will reshape the B2B eCommerce. Still not thinking to invest in the B2B eCommerce business?
Forrester eCommerce
FEBRUARY 28, 2019
What Our Clients Tell Us All The Time. “Our organization has gone to great lengths to become Agile, and we are well on our journey, but there is friction between our org and those within the company who have not yet transitioned to Agile practices.” Agile teams feel bogged down and relevant […].
ecomdash
FEBRUARY 28, 2019
With the month of love behind us, let’s review all the latest happenings from February in our most recent Ecommerce Lately article. Ambani Launches A New Ecommerce Portal. India’s ecommerce industry is making a wave. Mukesh Ambani, richest man in India, announced that two of his companies, Reliance Retail and Reliance Jio Infocomm, will both launch a new ecommerce portal that’s aimed to help over 1.2 million small businesses in Gujarat.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Wiser
FEBRUARY 28, 2019
Knowledge is half the battle—but it isn’t the whole battle. This is the heart of the difference between price crawling and pricing intelligence. . In a retail world where little matters more than price, you must know how your prices compare to your competitors, how your margins fluctuate based on price changes, and so much more. Price crawling and pricing intelligence can both help you along that journey, but they’ll lead to very different conclusions. .
OrderDynamics
FEBRUARY 28, 2019
3 Hard ICE Reasons Shoppers Want Bricks and Clicks. It’s clear. Shoppers want bricks and clicks. IHL reports that click and collect service was up by over 46% in the past holiday season. This in a retail environment that simply is not satisfying the demand for omni-channel services. But why? Why are customers interested in bricks and clicks? What drives shoppers to want both, more than shopping at the online store, or bricks and mortar store?
Kibo
FEBRUARY 28, 2019
Today’s path to purchase criss-crosses the online/offline divide multiple times en route to […]. The post How to Promote O2O Beyond the Product Page appeared first on The Omni Channel.
Dynamic Yield
FEBRUARY 28, 2019
A subset of strategies readily-available and specifically designed to help finance brands improve customer acquisition, conversions, and long-term loyalty. The post 5 personalization strategies finance marketers can take to the bank appeared first on Dynamic Yield.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
2Checkout
FEBRUARY 28, 2019
Modern commerce is a highly complex global business that is always evolving – and the pace of change is only accelerating. If you work in digital commerce, it’s crucial to stay up-to-date with the latest developments in technology, business, shopper behavior and trends, laws and regulations, payments, logistics and more.
Dynamic Yield
FEBRUARY 28, 2019
When it’s time to entrust your program to the experts: Involving an agency in your personalization efforts Currently available on demand About the Webinar When it comes to running a personalization program, brands need to allocate time, resources, and talent, as well as make changes to existing marketing technology systems and ways of operating. But […].
PERQ
FEBRUARY 28, 2019
The post How to Solve Your Digital Advertising Problems appeared first on PERQ.
Dynamic Yield
FEBRUARY 28, 2019
A subset of strategies readily-available and specifically designed to help finance brands improve customer acquisition, conversions, and long-term loyalty. The post 5 personalization strategies finance marketers can take to the bank appeared first on Dynamic Yield.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Payoneer
FEBRUARY 28, 2019
Payoneer is a company for entrepreneurs, by entrepreneurs. For the third year in a row, we’re proud to present the Entrepreneur of the Year Awards, which recognize the most innovative and driven members of our community. What I love most about Payoneer’s Entrepreneur of the Year Awards is discovering the stories behind our customers’ successes and having the opportunity to show our appreciation.
Dynamic Yield
FEBRUARY 28, 2019
When it’s time to entrust your program to the experts: Involving an agency in your personalization efforts Currently available on demand About the Webinar When it comes to running a personalization program, brands need to allocate time, resources, and talent, as well as make changes to existing marketing technology systems and ways of operating. But […].
Heartland
FEBRUARY 28, 2019
Data has become a major priority for retail businesses of all sizes. As technologies that capture and analyze data change, so too do businesses' abilities to put that data into context and draw new insights from it. The internet of things and artificial intelligence are two critical tools for companies when it comes to data collection and analysis. They provide a better understanding of day-to-day operations, inform business decisions, and give valuable customer insights.
Dynamic Yield
FEBRUARY 28, 2019
The post Watch Webinar: When it’s time to entrust your program to the experts appeared first on Dynamic Yield.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
Store Growers
FEBRUARY 28, 2019
Attribution is hard. So you’ve probably tried to ignore attribution for as long as you could. (I know I have.). But there comes a time when you can’t ignore it anymore. And at that moment it will morph from a headache into a very valuable tool. The right time to look at attribution models is when growth has stalled on your marketing investments.
Dynamic Yield
FEBRUARY 28, 2019
The post Watch Webinar: Personalization = Data in Action appeared first on Dynamic Yield.
ChannelAdvisor
FEBRUARY 28, 2019
Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We’ll be posting each month’s edition to the blog, but if you’d prefer to have it delivered directly to your inbox, sign up here. What we’re excited about this month… Spring is around the corner, and that means many of the industry’s must-attend events are on the horizon. First up for ChannelAdvisor?
Dynamic Yield
FEBRUARY 28, 2019
The post Watch Webinar: The Fashion Leaders Playbook appeared first on Dynamic Yield.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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