RTP blog

APRIL 2, 2018

By Andrew Woodberry, InstaVR Virtual Reality (VR) gets plenty of headlines and bullish growth projections. For retailers, the primary question remains: how can this technology be incorporated into the buying process, at a reasonable price point, and actually drive purchases? The good news for retailers is that advances in technology now allow companies to create VR quickly in-house, at a fraction of what it cost just a few years ago.

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Inflow Insights

APRIL 2, 2018

We’ve tested security and customer service seals countless times in our ten years analyzing eCommerce websites. Here’s a little of what we’ve learned: Seals are more important if your company or your industry has trust issues. Seals are more likely to positively impact smaller or lesser known brands. If you’re Amazon or Walmart, seals don’t matter as much.

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Webbula

APRIL 2, 2018

An email list can be a ticking time-bomb, ready to explode at any minute. There are hidden threats lurking within in your email lists that can damage your ability to. The post What’s Hiding in Your Email? appeared first on Webbula.

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Omniconvert

APRIL 2, 2018

full disclaimer before we get started: RFM analysis stands for Recency, Frequency, Monetary analysis and it has something to do with your customers I love coffee. When I was living in Italy, I developed a habit of having one macchiato every morning before work. What I found interesting about coffee in Italy is the fact […]. The post Let’s talk about coffee and RFM Analysis appeared first on Conversion Rate Optimization (CRO) Blog.

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

TradeGecko

APRIL 2, 2018

Third-party logistics providers (3PL) are widely used by businesses in Singapore and globally. 3PL refers to any third-party business used to outsource any part of a company’s distribution or fulfillment services. This includes supply chain management, distribution, warehousing, transportation, and more.

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Rishi Rawat

APRIL 2, 2018

The best way to prevent your shoppers from comparison shopping is to make it impossible for them to comparison shop. To do this we use a tactic called, Price. Definition of Price: Price is a technique where we (marketers) shift shopper focus away from the physical price of the item. This can be done 312 different ways. One way is to focus on value, price anchoring a second, decoy pricing is a third, apples to oranges is a fourth.

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ESW

APRIL 2, 2018

If you're in the gaming space, you most likely know that gaming fans are different from traditional shoppers. They often demand unique products, services, and user experiences and it is critical that your eCommerce store can engage these passionate fans with a brand experience that matches their high expectations. Features such as s erial key management, advanced fraud protection and support for complex product launches are just a few gaming industry needs, but many eCommerce solutions on the ma

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Games eCommerce Customer Retention Management 60

Salsify

APRIL 2, 2018

Consumers trust Amazon. That trust has been built and maintained by consistent and transparent product experiences. Forbes said, “Amazon has earned our trust by delivering the products we want, on time, intact, in the same branded brown boxes—consistently.” A Verge survey revealed, “most people would miss Amazon if it were to disappear” and “most people trust Amazon as much as their bank.

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Canadian Special Events

APRIL 2, 2018

Jamieson Dean Photography . You’re at an event. There are great cocktails, delicious food and a band that’s shaking up the dance floor except they never play your song. You flew to the moon, partied all night long and even put a ring on it, but what you haven’t heard is your jam. Most people don’t know this but bands, even with big repertoires, struggle to adjust their set and perform random requests.

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Dynamic Yield

APRIL 2, 2018

Is it possible to personalize experiences at scale with A/B Testing alone or is machine learning necessary in the face of human limitation? CEO, Liad Agmon, answers. The post Machine Learning Based Optimization vs. A/B Testing appeared first on Dynamic Yield.

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Canadian Special Events

APRIL 2, 2018

Seneca students don’t wait for inspiration to strike… they create it! On February 21, Seneca’s Event Management – Event and Exhibit Design students competed in Inspired Spaces, the program’s annual tabletop challenge. Students were tasked with creating an event for a ?ctitious client and designed everything from the ground up, including the venue, theme, caterer, florals décor and more.

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Payoneer

APRIL 2, 2018

Editor’s note: This is a guest post from Connor Gillivan, CMO and co-founder of FreeeUp.com. In the world of eCommerce, there are plenty of responsibilities you are supposed to juggle at the same time. The more successful your online business becomes, the more you begin to understand how important outsourcing different tasks can be. Not only does this allow you to find key team members which will help you grow your business, but it also frees up your time so you can focus on your vision fo

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Canadian Special Events

APRIL 2, 2018

Seneca students don’t wait for inspiration to strike… they create it! On February 21, Seneca’s Event Management – Event and Exhibit Design students competed in Inspired Spaces, the program’s annual tabletop challenge. Students were tasked with creating an event for a ?ctitious client and designed everything from the ground up, including the venue, theme, caterer, florals décor and more.

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Events Fashion Management 40

Dynamic Yield

APRIL 2, 2018

Is it possible to personalize experiences at scale with A/B Testing alone or is machine learning necessary in the face of human limitation? CEO, Liad Agmon, answers. The post Machine Learning Based Optimization vs. A/B Testing appeared first on Dynamic Yield.

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Powerinbox

APRIL 2, 2018

Advertising and marketing are increasingly becoming part of the same ecosystem, which is why the convergence between AdTech and MarTech is on the horizon. Called “MadTech,” this convergence will blend the anonymous audience acquisition capabilities of AdTech with the relationship-management functionality of MarTech into a melting pot of sorts. The publishers’ aim is therefore simple: to deliver a personalized, relevant, end-user experiences across the entire customer life cycle.

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Dynamic Yield

APRIL 2, 2018

Is it possible to personalize experiences at scale with A/B Testing alone or is machine learning necessary in the face of human limitation? CEO, Liad Agmon, answers. The post Machine Learning Based Optimization vs. A/B Testing appeared first on Dynamic Yield.

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Weebly

APRIL 2, 2018

Using a clear, well-thought-out, and easy to find privacy policy template establishes trust with customers. Why? Because once they know you'll protect their data, they'll be more likely to buy — and tell their friends to buy, too. It's also the law; you can't use personally identifying information without first disclosing what you intend to use. A good privacy policy template should also include some explanation for why you're using the data you're using.

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Etail Solutions

APRIL 2, 2018

Warren Buffet said that in ten years, the retail industry will be unrecognizable. The billionaire investor confirmed what we already knew when he sold off the last $900 million of his retail stock and said, “The department store is online now.” That’s old news. The real news is what’s happening inside the online marketplaces. Sellers… The post Invasion of the Category Snatchers: Past Success on Amazon Doesn’t Guarantee Future Success appeared first on Etail Solutions.

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Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

iQmetrix

APRIL 2, 2018

Wireless retailers have developed a reciprocal relationship with customers. The retailer provides an innovative omnichannel experience that is as seamless and customized as possible. In exchange, customers allow some of their personal information to be tracked, stored, and analyzed.

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Kissmetrics

APRIL 2, 2018

Your content is poppin’. Polished and proofed, you’ve put this piece of content through the wringer to get it ready. Now all you have to do is let people know where it is and wait for those likes, retweets, and accolades to start rolling in. So you keep waiting. And waiting. Nothing happens. You might have built it, but the users aren’t coming to find it, contrary to the old adage.

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