Forrester eCommerce
AUGUST 27, 2018
The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. It’s been a few months and the repercussions are yet to be fully realized, leaving practitioners anxious and wondering if they have fully prepared. So far, GDPR compliance efforts have largely targeted customer data management, digital marketing, and security.
My Wife Quit Her Job
AUGUST 27, 2018
If you are looking to accept credit cards for your online store, you are probably considering one of the big three, Paypal, Authorize.net and Stripe. But the problem with choosing between these payment options is that all 3 services look similar on the surface. One, they all offer the same introductory rates with a transaction fee of 2.9% + $.30. And two, they all claim to provide a “robust integration with leading shopping cart providers” for all sized businesses.
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Forrester eCommerce
AUGUST 27, 2018
Marketers, need inspiration to get started with advancing your marketing performance measurement strategy? Look no further! In our latest report, Case Study: Advanced Measurement Transforms Marketing, we profile two companies — a retail bank and a global prestige beauty brand — about their implementation and management of their advanced measurement strategy.
RTP blog
AUGUST 27, 2018
By Craig Witt, MotionPoint Summer is a good time for vacation, relaxation and preparing for the important back-to-school shopping season—after all, it’s the second-largest. shopping event in the U.S., behind only the Christmas shopping season. U.S. retailers should make sure they don’t ignore their multicultural customers, especially Hispanics. If anything, companies should actually put more focus on the Hispanic market: A recent survey. found that U.S.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Omniconvert
AUGUST 27, 2018
In many ways, Conversion Rate Optimization is still in its infancy. Many business owners (especially in the medium-sized sector) either don’t see it at its true value or they simply fail to hire CRO experts that will lay actual results on the table. Why is that? Well, there seem to be a lot of reasons […]. The post Why Do CRO Teams Fail? appeared first on eCommerce Growth Marketing Blog.
TradeGecko
AUGUST 27, 2018
With leaps and bounds in analytics, business support tools, and pricing methodologies in recent years, traditional retailers are struggling to compete with the digital-first businesses of the future.
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Salsify
AUGUST 27, 2018
As a leader in the power management industry for over a century, Eaton has been powering businesses worldwide across over 175 countries in a variety of verticals. It’s Lighting Division, which delivers a range of innovative and reliable indoor and outdoor lighting and controls solutions serving customers in the commercial, industrial, retail, institutional, residential and utility markets, has innovated the century old’s buyer’s journey by going digital.
CPC Strategy
AUGUST 27, 2018
When it comes to selling on Amazon, there’s one thing that can make or break you: your inventory (or more specifically, how you. > Read More. The post The Best Amazon Inventory Management Tools appeared first on Retail Performance Marketing Blog - CPC Strategy.
Customer Communications Group
AUGUST 27, 2018
The most effective loyalty programs don’t have to be household names to be successful. Get the secrets from seven lesser-known programs that deliver maximum value to their loyal customers — and enjoy increased engagement and profits. The post 7 of the Best Loyalty Programs You’ve Never Heard Of appeared first on CCG.
CPC Strategy
AUGUST 27, 2018
For the first time, using Amazon Attribution, brands can measure the impact of display, search, and video channels based on how consumers discover, > Read More. The post What is Amazon Attribution? appeared first on Retail Performance Marketing Blog - CPC Strategy.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
eCommerceFuel
AUGUST 27, 2018
Bella Luna Toys operates their 5,000 sq. ft. warehouse in Rockland, Maine, a quintessential New England town along a working waterfront that’s more known for their lobster than their eCommerce businesses. But it’s here that Sarah Baldwin, owner of Bella Luna Toys and Oompa Toys, has run her business since 2009. Between her two stores, there are over 1,800 SKUs in the warehouse.
CPC Strategy
AUGUST 27, 2018
Did you know that YouTube is the world’s second most popular search engine? Over 1.5 billion users visit the website monthly to consume. > Read More. The post YouTube Ads | How To Use Video Advertising To Grow Your Brand appeared first on Retail Performance Marketing Blog - CPC Strategy.
PERQ
AUGUST 27, 2018
The post Why Home Furnishing Retailers Need to Care About eCommerce on their Own Sites appeared first on PERQ.
CPC Strategy
AUGUST 27, 2018
To keep up with changes in browser technology and how cookies are handled, all retailers should replace their legacy conversion tags on their. > Read More. The post How to Install the New Global Sitewide Tag on Google, Shopify, and More appeared first on Retail Performance Marketing Blog - CPC Strategy.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Weebly
AUGUST 27, 2018
Welcome to the new back office (hint: it’s in your pocket). It’s been six years since Weebly released the first version of our mobile app. For context, that’s when Carly Rae Jepsen’s ‘Call Me Maybe’ was blaring from every speaker imaginable. Back in 2012, Weebly’s industry-leading app allowed millions of site creators to make lightweight edits, check site traffic, and keep a watchful eye on a website or blog from their mobile device.
Payoneer
AUGUST 27, 2018
Facebook is testing augmented reality advertisements, which could lead to numerous opportunities for forward-thinking e-Sellers. AR enhances your ability to give prospects a clear perspective on the value of the solutions you sell. The following is an overview of how the AR ad format works and the benefits it provides to e-Sellers. These insights create a strong case for building your strategy now to leverage AR ads when they are accessible to everyone!
Rishi Rawat
AUGUST 27, 2018
My wife surprised me with a trip to a camping site with a Yurt. If, like me, you have no idea what a Yurt is here is a picture: Was a fun experience. But what I liked best wasn’t the Yurt, it was the camp washroom facility. Really appreciated how clean it was. But the camp management will never know this because they didn’t ask. They will just assume that since the most unique aspect of their property are the Yurt that’s what their advertising needs to market.
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