Sun.Oct 21, 2018

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Let’s talk about security culture!

Forrester eCommerce

I am thrilled to introduce my most recent report, ‘Instill a Security Culture by Elevating Communication’. This is an update of my 2011 report “How To Market Security To Gain Influence And Secure Budget’. A different time called for a completely revamped report (read on to see what’s changed).

Marketing 265
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Habitat by Honestbee: Asia's first tech-enabled grocery & dining concept

TradeGecko

Online marketplace Honestbee launched Habitat last week in Singapore – a supermarket, dining, and retail innovation lab all-in-one.

Retail 60
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ResponseTap

Dynamic Yield

Personalize every touchpoint to improve every interaction with your customers using the ResponseTap integration. Leverage offline call data via ResponseTap to bolster your personalization efforts using offline data to improve the digital experience. Deploy personalized messaging based on call data to tailor emails and web experiences to your customers’ interests.

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Dynamic Yield for eCommerce

Dynamic Yield

eCommerce Personalization Deliver personalized experiences that turn browsers into shoppers into loyal customers One platform to power consistent shopping experiences across all customer touchpoints Craft a cohesive experience for the modern shopperMaintain 360° view of your customer touchpoints from offline and in-store interactions to mobile apps and CRM.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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ResponseTap

Dynamic Yield

Personalize every touchpoint to improve every interaction with your customers using the ResponseTap integration. Leverage offline call data via ResponseTap to bolster your personalization efforts using offline data to improve the digital experience. Deploy personalized messaging based on call data to tailor emails and web experiences to your customers’ interests.

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mParticle

Dynamic Yield

Customer Data Platform (CDP) mParticle has the capability to track script and certain eCommerce events, making the Dynamic Yield implementation process a breeze. This integration gives you the ability to implement two platforms at once to immediately begin personalizing. With this integration, you can access additional data tracked from the client, third parties, or any […].

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Persado

Dynamic Yield

Serve content variations within Dynamic Content with ease using Dynamic Yield’s integration with Persado. Persado’s AI-powered platform generates content variations by identifying language and emotions that drive audiences to take action. Using a unique Persado Feed URL, map variations within your Dynamic Yield Experiences and launch content variations for your personalized campaigns across your web […].

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Magento

Dynamic Yield

Using Dynamic Yield’s Magento extensions, deploying Dynamic Yield’s personalization solution on your eCommerce site is a breeze. This integration automatically feeds every action on your Magento 1.x or Magento 2.x site into Dynamic Yield’s personalization engine, allowing you to achieve personalization at scale. All visitor activity, page visits, and product interactions can be tracked by […].

Magento 28
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Salesforce Commerce Cloud (Demandware)

Dynamic Yield

Deploy Dynamic Yield’s personalization solution on your eCommerce site with ease with the Salesforce Commerce Cloud cartridge. Dynamic Yield customers with a Salesforce Commerce Cloud platform can implement the entire Dynamic Yield engine on their site with zero errors in a matter or minutes. The integration automatically feeds every action on your eCommerce site into […].

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Tealium AudienceStream

Dynamic Yield

Personalize your entire customer journey with Dynamic Yield’s integration with Tealium AudienceStream. With this integration, customers can leverage all of their valuable Tealium AudienceStream data for deeper analysis and further data enrichment. Onboard your first-party customer data from Tealium to achieve the richest view of your customer, create a true 1:1 experience across the customer […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Shopify Plus

Dynamic Yield

Experience hassle-free deployment of Dynamic Yield’s personalization solution on your eCommerce site with our Shopify Plus app. Customers with a Shopify Plus platform can implement the entire Dynamic Yield solution in a matter of minutes with zero errors. Using the app, every action on your eCommerce site is instantly and automatically fed into Dynamic Yield’s […].

Shopify 28
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Emarsys

Dynamic Yield

Incorporate product recommendations and Dynamic Content into your emails using Dynamic Yield’s integration with Emarsys. For customers utilizing Emarsys for their email campaigns, personalization is a breeze. Create a consistent recommendation experience across your entire site and email campaigns by incorporating product recommendations into your emails.

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Klaviyo

Dynamic Yield

Get specific with your email marketing campaigns using Dynamic Yield’s integration with Klaviyo. With this integration, you are able to leverage data tracked by Dynamic Yield to enrich your Klaviyo campaigns. Use Dynamic Yield’s user identification engine to track events to better target and personalize your email campaigns. Track where users are within the funnel […].

Events 28
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Listrak

Dynamic Yield

Seamlessly deploy email marketing campaigns using Dynamic Yield’s integration for Listrak. Take your email marketing to the next level by incorporating Dynamic Content directly within the Dynamic Yield platform. Follow customer activity, such as site or cart abandonment, and automatically deliver personalized emails to re-engage them. Program qualifying events in the Dynamic Yield platform that […].

Events 28
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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MailChimp

Dynamic Yield

Seamlessly incorporate product recommendations and Dynamic Content into your email marketing campaigns using Dynamic Yield’s integration with MailChimp. Create a consistent recommendation experience across your site and email campaigns directly from within the Dynamic Yield platform. Simply enable the integration with a click of a button and use out-of-the-box code snippets built for MailChimp and […].

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Salesforce Marketing Cloud (ExactTarget)

Dynamic Yield

Incorporating product recommendations and Dynamic Content into email campaigns could not be easier with the Salesforce Marketing Cloud integration. Existing Marketing Cloud customers can easily deliver a consistent recommendation experience across site and email with this integration. Using out-of-the-box code snippets specifically designed for Salesforce Marketing Cloud, deliver the most relevant and timely email product […].

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SendGrid

Dynamic Yield

Say hello to a hassle-free email marketing integration. Automatically deliver personalized email campaigns using Dynamic Yield’s integration with SendGrid. This integration fires customer events in the Dynamic Yield platform, giving you the ability to personalize emails based on visitor activity, such as site or cart abandonment. Personalize email content, program triggered emails to drive re-engagement, […].

Events 28
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Yesmail

Dynamic Yield

Integrating Yesmail with Dynamic Yield gives you the ability to seamlessly send emails via the Dynamic Yield platform. Customers that leave the site or abandon their cart are highly valuable, and this integration gives you the ability to re-engage these audiences with ease through personalized, email campaigns. The integration also fires customer events in Dynamic […].

Events 28
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Google Tag Manager

Dynamic Yield

Google Tag Manager gives you the control over Dynamic Yield’s Javascript code snippets – you can decide where and when the code loads, without having to involve your IT team. After a simple copy paste of Dynamic Yield’s code, you can create your own rules for enabling Dynamic Yield within your curren technology stack, giving […].

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Custora

Dynamic Yield

Using Dynamic Yield’s integration with customer segmentation platform Custora, you can sync valuable CRM data segments into Dynamic Yield. Onboarding these proprietary data segments gives you the ability to personalize the consumer experience during every single interaction. Custora is able to surface customer insights, which Dynamic Yield ingests to give you the ability to target […].

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VisualDNA

Dynamic Yield

Using Dynamic Yield’s integration with customer segmentation platform VisualDNA, you can sync valuable CRM data segments into Dynamic Yield. Onboarding these proprietary data segments gives you the ability to personalize the consumer experience during every single interaction. VisualDNA is able to surface customer insights, which Dynamic Yield ingests to give you the ability to target […].