Thu.Sep 23, 2021

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Crisis-Driven Innovation Demands Creativity And Action Under Pressure

Forrester eCommerce

In my latest report Fuel Your Future Fit Innovation Strategy By Learning From Crises, I share what we learnt from innovation during the pandemic. I offer recommendations for how this can be sustained as we face future uncertainty. The pandemic has shown that a crisis can act as a catalyst for innovation, removing entrenched orthodoxies […].

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Amid Current Hiring Crunch, Diversity has Become Even More Critical to Retail Success

Retail TouchPoints

Diversity and hiring are both huge areas of focus for retailers at the moment, and now the two are converging as jobseekers find themselves with the upper hand in a tight labor market. As employers across the business spectrum try to woo workers with wage hikes and perks, many jobseekers are using more personal metrics, such as their own ethical and sociopolitical alignment, to choose their future employers.

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Want To Set An Achievable Number For 2022? Don’t Skimp On Annual Sales Planning

Forrester eCommerce

When sales leaders and the sales org are laser-focused on hitting their year-end numbers, it can be hard to give proper mindshare to annual planning. Yet a thorough planning process is critical to success.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are working to keep serving the public amid monumental challenges. As SEOs [search engine optimizers], any heavy lifting we can do to clear a path for our clients toward success in the holiday shopping season will be especially welcome in 2021.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Application Security Market Will Grow To $12.9 Billion By 2025

Forrester eCommerce

Earlier this year, when I published “The State Of Application Security, 2021,” I highlighted how organizations were prioritizing application security and aggressively adopting a range of tools to support their efforts. With firms continuing to build and enhance applications, and with developers embracing new ways of building applications that improve speed to market and enrich […].

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Target Increases Hours, Flexibility for Existing Associates to Cut Holiday Hires by More Than 20%

Retail TouchPoints

In a nod to the tight labor market , Target is gearing up for the holiday season by increasing hours for existing employees and hiring fewer seasonal workers — 100,000 compared to 130,000 in each of the past two years. The retailer will provide more than 5 million more hours to current associates, resulting in more than $75 million in additional pay for its existing teams on top of additional investments in flexible scheduling, training and benefits.

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Don’t be Scared: Halloween Spending to Reach Record Highs

Retail TouchPoints

Consumer spending on Halloween-related items is expected to reach an all-time high of $10.14 billion this year, according to the National Retail Federation ’s annual survey conducted by Prosper Insights & Analytics. . That COVID innovation, the “candy chute” (which allowed homeowners to hand out Halloween candy while maintaining social distancing) is so 2020.

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How To Setup The WooCommerce Keap Integration?

MakeWebBetter

WooCommerce is gaining popularity at an exponential rate and with the expanding volumes, the need for CRM software is also growing. Keap CRM, formerly known as Infusionsoft, is one such software to cater to all your business needs from a centralized perspective. This blog will help you understand how to connect Keap and WooCommerce. I […]. The post How To Setup The WooCommerce Keap Integration?

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Why raising minimum wage is no longer enough to draw in retail workers

RetailDive

Workers are not responding to these cues as they traditionally have. Why? Most retailers are using an outdated hiring playbook, write Alvarez and Marsal's David Ritter and Conor Gaffney.

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Best AWeber Alternatives (Sep 2021): Which are The Best Solutions

Ecommerce Platforms

AWeber is one of the most popular and reliable email marketing tools on the web. Offering useful insights into email marketing reports, a host of professional email newsletter templates and more, AWeber has plenty of advantages to it. The AWeber solution even comes with tools like A/B testing to help you get the most out of your campaigns, autoresponders, and subscriber segmentation.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Target announces plans to hire 100K seasonal workers

RetailDive

The retailer is planning to make fewer hires this holiday but it is offering existing staff an additional 5 million hours and a more flexible schedule.

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5 Differences Between Fulfillment by Amazon and Seller Fulfilled Prime

ChannelAdvisor

The critical importance of selling on Amazon is difficult to overstate. More specifically, the benefits of selling on Amazon Prime cannot be ignored. The marketplace giant’s Prime program plays a starring role in day-to-day operations of brands and retailers of all shapes and sizes. In fact, with 200 million Prime members worldwide spending an average of $1,400 a year — compared to the $600-per-year average spent by non-members — the Prime subscriber pool clearly offers significant opportunity t

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Brilliant Earth halves number of shares, lowers price in IPO

RetailDive

"We're holding on to our shares because we think there's so much tremendous long-term value," CEO Beth Gerstein said in an interview ahead of the opening bell Thursday.

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Target giving more hours to current associates, reducing seasonal hires for the holidays

RetailWire

Target said it plans to focus on providing five million more hours to its current employees throughout the holiday season and reduce the number of new hires it brings on. “We have worked to provide our team members with more consistent schedules, which means more consistent paychecks and a more consistent way to manage their life,” said Melissa Kremer, Target’s chief human resources officer. “Additionally, we are offering more hours to team members who want them and conti

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Walmart simplifies shopping for eco-friendly and healthy products

RetailDive

The retailer has created an online shopping destination called Built for Better that includes items with independent certifications.

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Salesforce vs. Retail Execution Platform: Why Your Field Team Needs Both

RepslyBlog

What’s one of the most common barriers to success we hear when talking to CPG brands about their technology stack? “Our field team is using Salesforce's CRM to stay organized in the field.”.

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Boosted Commerce hires former Goop exec as CTO

RetailDive

Juan Paul Ramirez's experience with DTC, marketplaces and marketing tech will help the company acquire and grow digitally native brands.

Marketing 112
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People ignore the eCommerce Growth Flywheel. Do you?

Omniconvert

Hey, there! My head-scratcher this week is about… How many companies ignore the levers of eCommerce growth. Most eCommerce companies are wasting an enormous amount of money on advertising – all of them are burning a lot of money in vain or optimizing like crazy for a local maximum. An eCommerce grows thanks to its […]. The post People ignore the eCommerce Growth Flywheel.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Roku unveils Shopify integration in quest to secure more SMB ad dollars

RetailDive

The partnership signals another step in the growth of streaming TV ads as well as the convergence between commerce and content.

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Programmatic Advertising Frequently Asked Questions (FAQ)

ROI Revolution

Published September 23, 2021. Programmatic advertising is soaring to new and exciting heights, with ad spend expected to accelerate to nearly $100 billion in 2022. This growing method for buying ads has quickly become a crucial component of an ecommerce brand’s successful marketing mix. Traditionally, advertisers have had to spend time going directly to publishers, with a limited amount of inventory available per month.

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Benefits of using first-party and zero-party data in eCommerce

Omniconvert

Discover what alternatives you have for collecting first and zero-party data and how your eCommerce business can benefit from using this type of data. The post Benefits of using first-party and zero-party data in eCommerce appeared first on Omniconvert Ecommerce Growth Blog.

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FedEx diverts packages as labor shortage bites into service levels

RetailDive

The need for labor will only become more pressing as the carrier braces for peak season.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The Top Ecommerce Trends for Home Improvement Brands | Salsify

Salsify

2021 has been the year of the upgrade for living spaces — ranging from sensible to lavish — to improve comfort, aesthetics, or both.

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Tesco warns Government of panic buying fears amid driver shortfall

365 Retail

Tesco has warned the Government that it has a shortfall of 800 drivers and is concerned about panic buying in the run up to Christmas if the nationwide HGV crisis is not addressed. The UK’s largest supermarket also called on the Government to temporarily make it easier to bring in workers from abroad to ease the issue. A delivery lorry outside a Tesco Express store in central London.

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Creative Ideas to Boost Your Apartment Marketing

PERQ

The last couple of years have been all about adapting, evolving, and finding new solutions when it comes to how we market apartment communities. While the world has gone digital for quite some time, it wasn’t until the pandemic hit for remote lifestyles to become more normalized. Today’s generation of renters are different from any generation of renters before them and we have access to insightful data on their buying habits and what they want from a rental unit.

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Tommy Hilfiger upsizes at London Designer Outlet

365 Retail

Fashion brand Tommy Hilfiger is set to significantly upsize in London Designer Outlet following the success of its pop-up store at the outlet one year after it opened its doors. Throughout the pandemic, London Designer Outlet has welcomed a number of new brands, many of which signed their deals over the past 18 months, including Radley, Lyle & Scott, NICCE and Police.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Companies add software bots to automate office functions

RetailWire

Walgreens Boots Alliance is among a growing number of companies deploying software bots to manage tasks across a wide variety of business disciplines including finance, human resources and logistics. Up to 40 percent of companies have increased their use of bots and other automation since the beginning of the pandemic, according to International Data Corp.

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The Challenges of Working in Retail

365 Retail

Every industry that you will work in will offer its own unique set of challenges. Even between different employers you are bound to get into some different scenarios and difficulties. Being able to adapt to these different environments is just part of what makes you a good employee. This is why calm-minded people are ideal for employers. They are better equipped to make rational and intelligent decisions in tough dilemmas. .

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Apple giving retail associates a bonus of up to $1K

RetailWire

Apple is giving retail employees who joined the company prior to March 31, a one-time bonus of $1,000. Those who joined the company after that date will receive bonuses from $200 to $500, depending on when they were hired.

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Reconomy swoops for fast-growing intelligent supply chain business

365 Retail

Reconomy, the leading provider of outsourced, asset-light services to the circular economy, has acquired global supply chain business, ASCG. This milestone transaction will allow ASCG’s customers to benefit from Reconomy’s sustainability credentials and expertise as its strategy delivers against social, environmental, and business objectives. ASCG will continue to operate under its own brand within the Reconomy Group ’s Product Returns division, collaborating across the business and joining re

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib