Tue.Sep 17, 2024

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eCommerce PPC Tips: 8 Ways To Increase Your Ad Conversion

Groove

Getting caught up in the complexities of paid ads can be frustrating and time consuming. That's why our team is here to help. From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion with these ppc tips. eCommerce PPC: 8 Tips If you want to improve your paid media conversion rate, follow these 8 eCommerce PPC tips convert searchers into customers: Know your demand curve Show ads at the right time Select long-tail keywords Build

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AI For Advisors, Digitizing Life Planning, And Investing For The Masses Highlight Finovate’s First-Ever Wealth Management Track

Forrester eCommerce

Wealth management firms must still balance the innovation AI offers with the oversight and governance expected from regulators. As AI continues make inroads in wealth management, it’s important for firms to use explainable AI tools that provide trust, transparency, and explainability to “black box” AI systems.

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Integrating Magento and WordPress with FishPig

Groove

In today’s rapidly evolving eCommerce world, it is vital to be ahead of your competitors and engage your customers on a regular basis. To prove that you are serious about what you do, integrating Magento and WordPress is the way to go. The benefits of having a Magento store with WordPress integration are vast. You’re no longer just offering a service or products.

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Let’s get our hands dirty… workshops at Forrester’s B2B Summit EMEA

Forrester eCommerce

Roll up your sleeves because there’s work to be done at Forrester’s upcoming B2B Summit EMEA, taking place 7th-9th October in London. Last year’s delegates told us that they wanted to see much more practical, hands-on application of the research showcased; we listened, we heard, and we’ve taken action.

B2B 273
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Will Adding Resale Help Stitch Fix Bring Back Customers?

Retail TouchPoints

Customers will now be able to earn Stitch Fix credit for “gently worn” apparel items they give back to the brand via ThredUp ’s Resale-as-a-Service (RaaS) functionality. Shoppers can visit this page to generate a prepaid shipping label and send their apparel, shoes and accessories to ThredUp, earning Stitch Fix credit for any items that sell. “At Stitch Fix, our mission is to help people discover the styles they will love that fit perfectly so they always look and feel their best,” said Debbie W

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SaaStr 2024 Shines A Spotlight On Customer Success

Forrester eCommerce

Last week I attended the 10th annual SaaStr conference in San Mateo. For those unfamiliar, SaaStr is a community and resource hub that covers the building and scaling of software-as-a-service (SaaS) companies. The conference brings together industry leaders, entrepreneurs, and investors to network and share insights.

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Not Talking About A Revolution: GenAI Is An Evolution For Customer Feedback Management

Forrester eCommerce

You’d be forgiven if you assumed tools like ChatGPT will quickly replace the need for customer feedback management solutions. Indeed, large language models excel at summarizing unstructured text like customer feedback collected in survey verbatims and customer service calls. In reality, CX pros need to temper their expectations.

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556: What’s Really Going On? A Behind the Scenes Look At How We’re Changing Our Business

My Wife Quit Her Job

Today, Toni and I are stepping away from business as usual to bring you something different. We’re taking you behind the scenes for an unfiltered look at the changes we’re making in the business we run together. In this deep dive, we’ll reveal what’s really been happening, why we felt it was time to shake things up, and what these changes mean for the future of our business— and possibly even yours!

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Manage Tech Debt Urgently To Prevent Tech Bankruptcy

Forrester eCommerce

Technical debt is a growing issue for many organizations. Forrester’s Q2 2024 Tech Pulse Survey revealed that only 21% of US IT decision-makers report no significant technical debt. In contrast, 49% face moderate levels, and an alarming 30% struggle with high or critical debt.

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The Athlete’s Foot Brings New HQ and Community-Focused Flagship to Atlanta

Retail TouchPoints

The Athlete’s Foot (TAF) has opened its new corporate headquarters, flagship location and community center on Monroe Drive in Atlanta, in the center of the city’s Midtown area. The retailer promises this new space will be “a cornerstone for retail excellence and community engagement” by offering community enrichment, sponsorships and educational programming.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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CIOs: Get Tech Sprawl Under Control

Forrester eCommerce

Tech sprawl refers to the uncontrolled expansion or proliferation of technological tools, platforms, systems, and solutions within an organization. As companies grow, merge, and digitally transform, their technology footprint expands, often leading to redundancy and inefficiency.

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Federal Policies, AI and Supporting Law Enforcement: Retailers Fight Back Against ORC

Retail TouchPoints

It takes a village to reduce the impacts of organized retail crime (ORC) in stores and online. More specifically, it takes consistent collaboration among retailers, governmental bodies and law enforcement. Unfortunately, retail crime is increasing, so all stakeholders need to step up their efforts. In 2022, shrink caused retailers $112.1 billion in losses, up from $93.9 billion in 2021, according to a retail security report from the National Retail Federation (NRF) and the Loss Prevention Resear

Retail 264
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PIM vs. PXM Solutions: Expert Tips to Help You Choose | Salsify

Salsify

Over the past 20 years, advancements in tech have led to the simplification — or even outright automation — of many essential digital brand management tasks.

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Amazon Sets Fall Prime Day Dates

Retail TouchPoints

Amazon will hold its second fall Prime Day event Oct. 8-9, promising Prime members steep discounts on categories including electronics, groceries, apparel, beauty, toys and appliances. The international event will be held in 18 countries around the world including, for the first time, Turkey. Shoppers can use Rufus, Amazon’s generative AI-powered conversational shopping assistant, for help making shopping decisions, and Prime members also can browse the Holiday Shop and Toys We Love gift guides.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Millie Bobby Brown’s Florence by Mills Fashion launches at Nordstrom

RetailDive

The move marks the brand’s first partnership with a brick-and-mortar retailer and will put its products in 20 of the department store’s locations.

Fashion 119
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Sam’s Club Compensation Changes to Push Average Pay Above $19/Hour

Retail TouchPoints

Seeking to provide more predictable financial futures for employees, Sam’s Club is initiating a plan that will see associates’ hourly wages progress faster within their pay range, increasing between 3% and 6% based on years of service. The retailer expects that these changes, which go into effect Nov. 2, 2024, will push the hourly average wage above $19 , with opportunities to earn more via bonuses.

Mobile 271
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15 AI WordPress Plugins for SEO, Content, Code, More

Practical eCommerce

Artificial intelligence has supercharged WordPress plugins for all forms of launching, managing, and fine-tuning a website. The post 15 AI WordPress Plugins for SEO, Content, Code, More appeared first on Practical Ecommerce.

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HelloFresh Turns 4 Million Pounds of Food Waste to Compost, Animal Feed 

Retail TouchPoints

Meal kit company HelloFresh has repurposed nearly four million pounds of food waste into new food-based products like compost and animal feed. This equates to preventing approximately 1,307 tons of CO2 greenhouse gasses from entering the atmosphere, a major milestone achieved from a growing partnership with Denali , a full-service recycler of organics, that started in 2023.

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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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Nucor Announces Q3 Guidance and Negative Impacts

RetailWire

Nucor Corporation has released its third-quarter guidance, projecting earnings between $0.87 and $0.97 per diluted share. But there is more to unpack with other recent developments.

Other 99
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Amazon announces October Prime Big Deal Days dates

RetailDive

The sales event, which is slated to run Oct. 8 and Oct. 9, comes about a month and a half ahead of Black Friday and Cyber Monday.

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Q&A: Joe Natoli, UX Author and Consultant

Practical eCommerce

Having spent 30 years as an ecommerce user-experience practitioner, Joe Natoli has a thought or two. The post Q&A: Joe Natoli, UX Author and Consultant appeared first on Practical Ecommerce.

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Amazon trims California warehouse footprint

RetailDive

The e-commerce giant is closing facilities in Irvine and West Sacramento, impacting more than 300 employees.

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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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My Superhero Origin Story

A Better Lemonade Stand

I almost missed it. Last week, at 9pm on September 11 I was putting my daughter to bed when I realized—it was A Better Lemonade Stand’s birthday. 12 years old. September 11th is actually the anniversary of many major events in my life, both good and bad. It was exactly a year prior on September 11th, 2011, that I was laid off from my first career out of college, and it set of a chain of events that has dictated my life ever since.

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Shein to highlight fall-winter collections in shoppable livestream fashion show

RetailDive

“Shien Live: Front Row” will be livestreamed across Facebook, X, YouTube and Instagram on Sunday.

Fashion 119
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Home Depot Allegedly Overcharged Customers and Must Pay $2 Million

RetailWire

Home Depot has been ordered to pay fines and other costs related to false advertising claims in California.

Customer 105
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Christian Siriano, Azazie collaborate on bridal collection

RetailDive

At a New York Fashion Week show, the designer showed three pieces from an upcoming line created in partnership with the DTC bridal brand.

Fashion 105
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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

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Amazon Employees Outraged Over Jassy’s Office Return Mandate

RetailWire

Amazon CEO Andy Jassy's office return mandate has caused a significant backlash from employees.

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Purple revamped its supplier and logistics network. Here’s why.

RetailDive

The mattress maker sought an increase in gross margin by diversifying its sourcing and simplifying its delivery operations.

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Boars Head Will Never Make Liverwurst Again After Listeria Outbreak Killed 9

RetailWire

The company has discontinued making the product and shut down the plant where it was produced.

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What to Do When the Sh!t Hits the Fan: Crisis PR for a Global Tech Meltdown

Digital Doughnut

Even the best and more secure IT systems can crash and and the knock-on impact of an IT glitch can be massive. But when crises occur, how you handle them can make or break your reputation. Here’s a high-level guide to managing a tech crisis with savvy PR.

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How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!