Forrester eCommerce
FEBRUARY 4, 2021
Sitting out this year’s Super Bowl may be the safe call for advertisers. Those brave enough to bring America levity in its moment of darkness, however, will reap the rewards. This year’s Super Bowl will be unlike any other. Stadium attendance in Tampa is limited to 22,000, a fraction of the record-breaking 100,000 fans in […].
Retail TouchPoints
FEBRUARY 4, 2021
Cyberthreats evolve constantly, but one rule endures: hackers will never break down your front door if they can get in through an open window. Most retailers are keenly aware that the credit card and customer data on their networks is a prime target for hackers, and so they barricade access points to their websites and ecommerce systems to ward off intrusion.
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Forrester eCommerce
FEBRUARY 4, 2021
This is the second part of my blog and webinar series on AI governance and risk management. In my previous blog post and webinar, I discussed how AI is driving the need for data and technology governance to evolve and expand its scope to include ethics, accountability and risk management. In this blog accompanying the […].
Kissmetrics
FEBRUARY 4, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Is the clothing niche more profitable than accessories? Which theme would be better: Wokiee or Porto? Is Shopify better than Wix , or is it the other way around? Decisions, decisions! As an ecommerce seller, you’ll find yourself making a lot of choices.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
FEBRUARY 4, 2021
The 2020 pandemic has forced consumers to digital touchpoints, accelerating the need for brands to up their game when it comes to digital commerce, engagement, and operations. Historically, most brands have sold through wholesale retail partner relationships and distributors. Now, they must own the customer relationship, as far as they are able. Forrester’s latest report, […].
Kissmetrics
FEBRUARY 4, 2021
We’re well into the digital age, and e-commerce stores are more prevalent than ever. There are an estimated 12 million to 14 million online stores worldwide—and those numbers grow every day. The popularity of online stores makes sense. With just a few hundred dollars, you can have a fully-functioning online business. While online stores tend to have fewer expenses, e-commerce overhead can quickly add up.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Kissmetrics
FEBRUARY 4, 2021
My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide.
Retail TouchPoints
FEBRUARY 4, 2021
Champagne. Chocolate. Flowers. Sheet rock? In an attempt to prove that romance can flourish no matter the surroundings, Lowe’s has launched a special promotion for a unique Valentine’s Day experience for 50 DIY-loving couples across the country. The “Night of Lowemance” will include a splash-painting date night in-store at Lowe’s, complete with a toast, light bites and a curated “menu” of HGTV Home by Sherwin-Williams paint colors.
Kissmetrics
FEBRUARY 4, 2021
You’ve probably heard the popular 70s song, “You’re so vain, you probably think this URL is about you…don’t you, don’t you?” OK, Carly Simon probably wasn’t singing about vanity URLs. While they aren’t as catchy as that song, vanity web addresses are something you need to be paying attention to, especially when it comes to paid ads.
Retail TouchPoints
FEBRUARY 4, 2021
L Brands , parent company of Bath & Body Works and Victoria’s Secret , has promoted Martin Waters to CEO of the latter retailer. Waters, who joined L Brands in 2008 as head of its international division, had been named CEO of Victoria’s Secret Lingerie in November 2020. Stuart Burgdoerfer, who currently holds the dual titles of L Brands CFO and interim CEO of Victoria’s Secret, announced that he would retire from the company in August 2021.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Salsify
FEBRUARY 4, 2021
Today's shopper is more omnichannel than ever before. Brand manufacturers using multiple go-to-market approaches for digital commerce will outperform non-commerce organizations.
Retail TouchPoints
FEBRUARY 4, 2021
Japanese footwear brand Onitsuka Tiger has opened its second U.S. location, a flagship store in New York’s SoHo neighborhood that will exclusively carry the brand’s luxury line, THE ONITSUKA. Conceived by Bruce Mau Design , the store’s design is inspired by the high-end collection’s simple color palette of black, white and red. The predominantly white space makes the store feel clean and refined, accented with bold red and black touches.
TalkingRetail
FEBRUARY 4, 2021
Nestlé Confectionery is set to add KitKat Zebra to its portfolio The variant features marbled dark and white chocolate coated wafer on a sark chocolate base, available in a 41.5g bar from March and retailing at 85p. The brand is also running a “Win a Break from Bills” competition, offering shoppers the chance to win.
Retail TouchPoints
FEBRUARY 4, 2021
Amazon is seeing returns on its sustainability investments, particularly for its electric delivery van pilot and machine learning (ML)-powered reductions in packaging weight. These initiatives are part of Amazon’s commitment to The Climate Pledge, which calls on signatories to achieve net zero carbon by 2040. Electric Delivery Vans Launching in 15 Cities.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
RetailDive
FEBRUARY 4, 2021
The once-storied retailer is running low on stores to close, yet its extended liquidation never seems to end.
Retail TouchPoints
FEBRUARY 4, 2021
Mercatus has launched SNAP EBT Online, an integration-ready ordering and checkout capability that allows U.S. grocers in eligible states to accept Supplemental Nutrition Assistance Program (SNAP) Electronic Benefits Transfer (EBT) and EBT Cash payments as part of the Mercatus Integrated Commerce Platform. The tool is designed to help smaller retailers accept SNAP purchases online in the 47 states participating in the USDA pilot program that expands acceptance of SNAP EBT payment to ecommerce.
Ecommerce Guru
FEBRUARY 4, 2021
Eff Bezos, Amazon’s founder and former chief executive officer, has announced that he will renounce his role at the helm of Amazon from Q3 2021 onwards. Andy Jassy, the current chief of Amazon Web Services, and an Amazon employee for nearly 24 years now will follow him into the global technology giant’s future. In the third quarter, Amazon.com made the surprise announcement that founder CEO Jeff Bezos will move to the role of executive chairman […].
Retail TouchPoints
FEBRUARY 4, 2021
Men’s Wearhouse is doubling down on offering an omnichannel experience in a brick-and-mortar environment with the opening of two newly redesigned Next-Gen stores, in Shenandoah, Texas — which debuted in September 2020 — and Buford, Ga. The reimagined stores were developed in partnership with Nelson Worldwide and have been designed to support a seamless omnichannel experience, incorporating a range of new technology solutions alongside a modernized aesthetic featuring clean sight lines and glass
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
RetailDive
FEBRUARY 4, 2021
For many, the tech giants are key to customer acquisition online, and they dominate the market for digital advertising, making them all but unavoidable for retailers.
Retail TouchPoints
FEBRUARY 4, 2021
Multi-channel marketing technology company Bluecore has released Bluecore Advertise, the first of the solution provider’s product lines to operate outside of retailers’ owned and ecommerce shopping channels. Bluecore Advertise combines retailers’ first-party shopper data on more than 20 digital ad channels, including Google, Facebook, Instagram, Pinterest and Snapchat, with the goal of helping them target shoppers on the channels where they spend the most time.
RetailDive
FEBRUARY 4, 2021
The retailer put a call out for Canadian vendors to become part of the digital initiative as it preps to enter a crowded space.
Omniconvert
FEBRUARY 4, 2021
Just consider yourself as a shopper. Do you go to a store and just pick a dress or you hop in different stores and then buy a dress? This also applied to your consumers as well. They regularly hop between multiple channels, and the statistics say 86% of shoppers normally hop between two channels while […]. The post Omnichannel eCommerce Is Key In 2021 appeared first on Omniconvert Ecommerce Growth Blog.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
ecomdash
FEBRUARY 4, 2021
A great digital marketing plan can help your online business stand out. Here are a few tips on how to write a winning strategy for 2021. The post How to Write a Winning Ecommerce Digital Marketing Strategy [2021 Guide] appeared first on Ecomdash.
Omniconvert
FEBRUARY 4, 2021
Ecommerce is becoming more and more competitive. As a result, businesses are getting more creative with their eCommerce marketing, and the top brands are now exploring unusual ways of promoting their products and services to stand out in crowded markets. Marketing has evolved from being a mere promotional tool to being a bridge from the […]. The post Creative Content Ideas That Can Change The Face of Your Ecommerce Marketing appeared first on Omniconvert Ecommerce Growth Blog.
RetailDive
FEBRUARY 4, 2021
The athletics retailer wants to serve "the broadest range of active lifestyles possible.
TalkingRetail
FEBRUARY 4, 2021
Scotland’s minimum unit pricing needs to be increased, according to health campaigners. Alcohol Focus Scotland chief executive, Alison Douglas, told Press Association that Scotland continues to have “considerably more” deaths linked to alcohol than England and Wales. She said that it was now time to review the current 50p a unit level, saying that the.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
RetailDive
FEBRUARY 4, 2021
The platform could make advertising on Walmart properties more accessible to small brands, an important step in the retailer's race to catch up with Amazon.
TalkingRetail
FEBRUARY 4, 2021
Thatchers Cider has rolled out a Thatchers Vintage 2020 variant, made from the “pick of the 2020 harvest”. The variant uses “the finest bittersweet apples” and has an ABV of 7.4%, retailing at £1.85 from Booker and Bestway wholesalers. The brand said it grew ahead of the glass bottled cider category, with an 18% growth.
RetailDive
FEBRUARY 4, 2021
The new artificial intelligence tool allows users to scan and assess the resale value of a handbag instantly.
TalkingRetail
FEBRUARY 4, 2021
Gin brand Tanqueray is expanding its portfolio with the launch of a Blackcurrant Royale variant, as well as two new ready-to-drink cans. Tanqueray Blackcurrant Royale will roll-out from the end of this month, retailing at £25 for a 700ml bottle, and features “juicy blackcurrants from France, warm vanilla and the exotic floral notes of black.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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