Mon.Apr 05, 2021

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The Insights Beat: Renew Your Insights-Driven Aspirations This Year

Forrester eCommerce

After a brief hiatus, the Insights Beat blog series is back, where I will continue to feature and curate the latest research and thought leadership from our business insights, data, analytics and AI research team. It’s been a fast start to the year and there is so much amazing research that the team has published […].

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Lululemon to Open up to 50 Stores in 2021, Expand MIRROR In-Store Shops

Retail TouchPoints

Athleticwear brand lululemon shared plans to expand its physical store presence, opening 40 to 50 new mainline locations globally in 2021, according to comments made during its Q4 earnings call with analysts. “In 2021, we’ll be implementing a number of exciting initiatives, starting with the initiative to kickstart our stores,” said Calvin McDonald, CEO of lululemon on the call.

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National Poetry Month And The Case For Whimsy In Security & Risk

Forrester eCommerce

We all need a bit of whimsy in our lives. This is not just an excuse for a whimsical blog post, though there is that. Whimsy and laughter build bridges. And in the security world, where empathy is a critical resource, whimsy can be a first and recurring step in connecting with the teams outside […].

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10 Great Testimonial Examples From Landing Pages

Kissmetrics

Landing pages help drive traffic, increase conversions, and improve SEO. However, not all landing pages are effective. If your landing pages aren’t producing results, the issue might not be your copy or your product—it might be because you aren’t using testimonials efficiently. Below, we’ll look at ten different landing page testimonial examples and discuss why they work and how they build trust.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Introducing: Your New Loyalty Analyst And A Forrester Wave™ On Loyalty Solutions

Forrester eCommerce

Hi there! Mary Pilecki here, reintroducing myself as your Forrester analyst covering loyalty marketing. During the 10 years I’ve been at Forrester, I’ve worn a few different hats: financial services analyst, research director for our customer insights and B2C marketing teams, and, perhaps most importantly, unofficial “snack drawer fulfillment manager” back when we were still […].

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Payments in 2021: What Lies Ahead After the Digital Boom

Retail TouchPoints

It has been a year of momentous change for the payments industry. Previously, emerging trends have seen a massive acceleration as a result of the pandemic. Years of transformation transpired in just a few months with rapid shifts in both consumer behaviors and merchant expectations for e-commerce. For instance, cash usage waned even further this year amongst fears around the pandemic, leading to a coin shortage across the country that had many merchants pointing consumers to digital payments if

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Overall Shopper Anxiety Drops 10% But Safety Concerns and Financial Stress Still Linger

Retail TouchPoints

The decline in COVID-19 cases and continued vaccine rollout is already having positive effects: consumer anxiety levels have dropped 10% and worldwide anxiety is at its lowest level since April 2020, according to data from the Deloitte State of the Consumer Tracker. Shoppers can see the light at the end of the tunnel, and they’re adjusting their spending habits accordingly.

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10 Places to Take Photoshop Classes Online

Kissmetrics

No matter what you’re selling, images are a critical component of your marketing strategy. From website design and blog-featured images to custom graphics and paid ads, images are a reflection of your brand wherever people see them. Being able to edit photos in Photoshop gives you the power to develop a unique look that you can keep consistent across all the images you use for your brand.

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How Sephora and BuzzFeed Close the Trust Gap

Retail TouchPoints

Livestream scheduled for Monday, April 5th, 2021 at 4:00 PM ET. Margot Bloomstein has helped brands like Timberland and Lindt develop their marketing, content, and user experience (UX) strategies. She has used her experience and research on brands across industries to tackle a known industry problem: winning and keeping customer trust. The result is the new book called: Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap.

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How Clean Data Powers a Successful B2B Ecommerce Strategy | Salsify

Salsify

"Since implementing Salsify, we've been impressed by everything we can achieve with the help of an effective commerce experience management (CommerceXM) platform." — Kevin Creese, Ecommerce Manager at Wastequip and Owner of Ecommerce Data Solutions LLC. The first two times we tried to syndicate product data across our major retail partners, the attempts failed.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Chevron, Handy Mart Operators Deploy AI-Powered Predictive Analytics to Streamline Operations

Retail TouchPoints

Regional convenience and fuel retailers H&S Energy of California, E.J. Pope & Son of North Carolina and Welcome Break in the UK have implemented AI optimization tools from Hypersonix to support functionalities including real-time fuel pricing and streamlined merchandising. The Hypersonix enterprise AI platform allows companies in the convenience and fuel segment to provide non-technical business stakeholders with AI-powered diagnostic, predictive and prescriptive analytics that allow the

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The omnichannel age is here — and it's expensive

RetailDive

Store pickup of online orders grew by triple digits amid the pandemic. Retailers are now scrambling to become more efficient sellers across channels.

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WooCommerce Wholesale Store: A Complete “How-to” Guide

MakeWebBetter

Are you one of the store owners who wants to try their hand at WooCommerce wholesale stores but isn’t sure where to begin? If you work with wholesale consumers, you’ll notice that their interests vary from those of retail customers. They need not only wholesale prices and discounts, but also simpler and easier ways to […]. The post WooCommerce Wholesale Store: A Complete “How-to” Guide appeared first on MakeWebBetter.

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McCain supports families with disabled children with £1m campaign

TalkingRetail

McCain is launching a “Little Moments” campaign to “drive awareness of leading childhood disability charity Family Fund”. The campaign features 60- and 30-second adverts shown during prime time TV channels, a special report on how mealtimes for families raising disabled children have been affected during the pandemic and a partnership with Sky and comedian David.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Dick's debuts experiential House of Sport store concept

RetailDive

The newest store concept from the athletics retailer will feature a field, a rock wall, golf simulators and a variety of services.

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Ten Self-Care Activities For Busy Store Owners

RetailMinded

Running a store can be an incredibly stressful job. It’s challenging for many store owners to find time to spend with their loved ones or to practice self-care and stress management. When time is a precious commodity, every moment counts. . There are plenty of activities busy store owners can do either by themselves or with their family to restore their work-life balance and de-stress.

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Brookfield mall REIT to be sold for $6.5B

RetailDive

The landlord earlier this year said going private would provide more flexibility managing its portfolio, as malls decline further during the pandemic.

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GameStop selling stock to speed its digital transformation

RetailWire

GameStop announced it would sell up to $1 billion worth of the company’s shares and use the funds to shift its business to a digital model. The retail recently announced that sales for the nine weeks ending April 4 were up about 11 percent.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Game on: What makes eGaming thrive behind the scenes

RetailDive

Learn how gaming platforms are leveling up their payments experiences and raking in extra revenue.

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Elbow bumps replace handshakes as offices reopen to workers

RetailWire

The new normal for office workers returning to their jobs in Australia include elbow bumping as a greeting rather than handshakes. Businesses in Australia have gone through a three phase approach to opening offices to workers. Deloitte’s practice has chosen to make in-office work voluntary and expects to continue with a hybrid model going forward. “That’s what workers say they want,” said Robbie Robertson, a managing partner at Deloitte.

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H&M features cactus leather in latest collection

RetailDive

After years of research and experiments with new materials, the retailer debuted the first collection in its sustainability series.

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Vaccinations, stimulus checks and low interest rates are boosting U.S. economy

RetailWire

America’s consumer-driven economy appears on the verge of a major breakout as a greater percentage of citizens get vaccinated against the novel coronavirus, stimulus checks are distributed and the Federal Reserve keeps a reign on interest rates. The U.S. economy added 916,000 new jobs in March and unemployment fell to six percent.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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3 ways a payment solution supports long-lasting digital transformation

RetailDive

Today's consumers look for a variety of payment options, and also consider convenience, speed and reliability.

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Amazon issues apology over pee in a bottle tweet

RetailWire

Amazon.com has issued an apology to Rep. Mark Pocan after it responded to a tweet by the congressman that the company’s practices is forcing workers to urinate in bottles so they don’t fall short of personal productivity requirements. The retailing and technology giant initially responded to Rep. Pocan’s tweet with one of its own. “You don’t really believe the peeing in bottles thing, do you?

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Proof launches new underwear line at Target

RetailDive

The period-proof underwear brand snagged a partnership with Target a year after it launched.

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What Customers Want to Know When They Ask if Your Solution is “SaaS”

Retalon

Written by Mark Krupnik, CEO at Retalon. Read the original article published on Forbes here. —– It is interesting that people mean different things when they ask, “Is your solution SaaS?” The term “SaaS” is often poorly defined and, as a result, used too generally. Throughout my time answering this question, I have heard several totally different interpretations of what people really want to know.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Krispy Kreme and Oreo team up on new limited edition doughnuts

RetailWire

Krispy Kreme is adding two new items to its menu – Oreo Cookie Glazed Doughnut and Oreo Cookie Over-The-Top Doughnut – now through April 19. “We’ve taken everything fans love about OREO Cookies and ‘glazeifed’ it,” said Dave Skena, Krispy Kreme chief marketing officer. The deal with Oreo marks the first time in Krispy Kreme’s 84-year history that it has teamed up with another brand to create a glazed doughnut.

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Recart Review: Messenger Marketing for Shopify

AcquireConvert

Cart abandonment is a constant headache for Shopify store owners. If it’s on the increase in your store, you should be asking questions about how to reduce it by retargeting customers who have left without buying. Recart may be your answer. It’s one of the most popular cart abandonment apps out there, helping countless Shopify store owners retarget the customers who have been so close – yet so far – to a sale.

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Pyscho Bunny is hopping into A-list malls

RetailWire

Pyscho Bunny is opening stores in the Westfield Garden State Plaza in Paramus, N.J. and at Tyson’s Corner in Virginia. The retailer, which is known for selling menswear bearing its skull-and-crossbones with bunny ears logo, plans to open five more stores in A-list malls this year bringing its total to 15. “Provided that there’s opportunities in malls that meet our criteria, we think we can increase the pace of expansion somewhat,” said COO Kenny Minzberg.

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62.41% of All Google Searches Generate 0 Clicks

Kissmetrics

SEO is all about ranking high on Google. The higher your rank the more clicks you get to your website. But what if Google starts sending fewer clicks to websites over time, what should you do? Well, just look at the graph below. It breaks down the last 4 years of click on Google. According to data that we pulled from Ubersuggest , 62.41% of all searches globally get 0 clicks.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib