Forrester eCommerce
MAY 29, 2018
To fuel digital transformations, enterprises are increasingly turning to public cloud services to improve their customer experience, operational excellence, and the broader ecosystem. CIOs have to select from a diverse and changing set of vendors that vary by size, functionality, geography, and vertical market focus. My recent report, Now Tech: Public Cloud Development Platforms In […].
Optimizely
MAY 29, 2018
This article originally appeared in MarketingProfs. In a crowded market, it’s tougher than ever to grab your customers’ fleeting attention. Why would they pay attention to your B2C brand when there are thousands of Instagram stories, Facebook photos, and Youtube videos to see? Luckily, everyone enjoys talking about themselves. That’s partly why user-generated content (UGC) is so powerful.
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Kissmetrics
MAY 29, 2018
You can attribute a lot of great relationships to perfect timing. When you connect with the right person at the right time, everything seems to just fit. This is especially true for sales. Connecting with your lead too early means they won’t be ready to buy. But if you wait too long, they may have moved on to a competitor. Unfortunately, finding the perfect time to connect with a customer is complicated.
Forrester eCommerce
MAY 29, 2018
Last week, Accenture Interactive launched a new media service called Accenture Interactive Programmatic Services. The new service will include programmatic consulting services for in-housing media, media strategy, planning and implementation, and advertising technology services. It’s the first “official” foray into media from a consultancy.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Kissmetrics
MAY 29, 2018
You can attribute a lot of great relationships to perfect timing. When you connect with the right person at the right time, everything seems to just fit. This is especially true for sales. Connecting with your lead too early means they won’t be ready to buy. But if you wait too long, they may have moved on to a competitor. Unfortunately, finding the perfect time to connect with a customer is complicated.
My Wife Quit Her Job
MAY 29, 2018
There’s been a lot of fud going around regarding GDPR compliance for ecommerce stores so I decided to take the time to concisely summarize the actions that I’ve taken towards becoming compliant myself. Now there are literally hundreds of GDPR posts out there that can be found on Google but none of them tell you flat out what needs to be done.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Sailthru
MAY 29, 2018
Every retail marketer has heard about omnichannel marketing. Every retail marketer has also probably heard a ton about the importance of being mobile-first. What many marketers don’t realize — at least not yet — is that omnichannel and mobile-first actually amount to the same thing. In this series of posts, we’re going to dive deep into the mobile messaging strategies, both tactical and strategic, that help marketers get the most out of the intersection of mobile and everything.
Steve Dennis
MAY 29, 2018
Nearly two weeks ago Macy’s beat quarterly sales and earnings expectations and many on Wall Street promptly lost their mind. Same story with Dillard’s. Then Kohl’s followed up with a similarly surprising upside report that led some to conclude that maybe, just maybe, the long-beleaguered department store sector might be seeing a resurgence or—dare we say it out loud?
Rishi Rawat
MAY 29, 2018
Play is a tactic where you employ an interactive element to subliminally communicate your marketing message. Why go through the trouble of constructing an interactive element to pitch your marketing message? Because we’re living in a world saturated with marketing messages. I’m going to use a made up example to show how a dash of Play can boost conversions (especially for first-time buyers).
Bronto
MAY 29, 2018
Here are five strategies to help you break through the loyalty marketing noise, boost customer engagement and ultimately encourage retention. The post How to Combat Loyalty Marketing Noise appeared first on Bronto Blog.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
TradeGecko
MAY 29, 2018
You’ve hashed out a business plan for international expansion. You’ve thought about your financing options. You’ve got the ball well and truly rolling. So, what’s left? It’s time to figure out your sales and distribution channels.
Salsify
MAY 29, 2018
Today’s quick moving markets require brands manufacturers to get their product out to consumers faster. For many this means moving away from a lengthy product development and launch process to a faster more agile method. Our co-founder Rob Gonzalez walks us through if Waterfall or Agile methods can lead to ecommerce success in our latest whiteboard series.
Klaviyo
MAY 29, 2018
The post Use Date and Dropdown Inputs to Learn About Customers appeared first on Klaviyo.
OrderDynamics
MAY 29, 2018
What is Omni-channel Brand Intimacy? Mario Natarelli and Rina Plapler wrote the book on ‘Brand Intimacy’. They expressly key in on defining brand intimacy from a variety of angles and nuances. Also, in a retail context, their four forms model inspires the question of whether omni-channel brand intimacy exists. Four Forms of Intimacy are: Cognitive. Emotional.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Lemonstand
MAY 29, 2018
Clothing brand Seventh.Ink has been selling with LemonStand from the very early days of our platform. What started as a fun side project for designer and artist Matthew Johnson is now known worldwide. Despite the growth, just one person is behind all of the design, illustration, marketing, branding, and everything else that is Seventh.Ink. They now offer a growing collection of unique, artistically designed shirts, hoodies, pins, patches, printed posters and more.
Smile.io
MAY 29, 2018
Launching your rewards program can be an intimidating task. From creating your explainer page to naming your VIP tiers, there are a lot of elements to keep track of. However, one feature is arguably more important than others: promotion. You need to get your customers excited about your program! Otherwise, they won’t sign up and get engaged.
Payoneer
MAY 29, 2018
Editor’s note: This is a guest post from Cloe Matheson, freelance writer. If you’re thinking about starting your own business, congratulations on getting this far! As you will realize there is often much fear involved when you decide to leave the comfort and safety of a regular, full-time job to start your own venture. Fear is completely normal – but don’t let it stop you.
Demac Media
MAY 29, 2018
The Demac team is headed to Chicago for IRCE 2018, the retail industry’s leading conference and tradeshow! We’re sending our best and brightest eCommerce experts to help you tackle your business’s biggest challenges to stay ahead of the competition. Visit Booth #566 and Win up-to 40 Hours of Strategic Planning Time! The Demac team will be located on the showfloor at booth #566 giving away up to 40 hours of strategic planning time with us.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Bamboo Rose
MAY 29, 2018
As consumers increasingly put their money behind companies they perceive as sustainable, every industry is being pushed towards transparency. Nielsen recently reported that 66 percent of global consumers are willing to pay more for products from companies they perceive as sustainable, companies just need to show they can meet these expectations. Unfortunately, in the race […].
Demac Media
MAY 29, 2018
The Demac team is headed to Chicago for IRCE 2018, the retail industry’s leading conference and tradeshow! We’re sending our best and brightest eCommerce experts to help you tackle your business’s biggest challenges to stay ahead of the competition. Visit Booth #566 and Win up-to 40 Hours of Strategic Planning Time! The Demac team will be located on the showfloor at booth #566 giving away up to 40 hours of strategic planning time with us.
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