Forrester eCommerce
DECEMBER 12, 2018
Every company needs edge computing on its technology roadmap starting in 2019. While many of you may see edge as exclusive to IoT, its value is much wider and will prove as critical to driving up customer experience as content delivery networks (CDN) were in the early days of the Web. Which explains why you […].
BigCommerce
DECEMBER 12, 2018
Just five years ago, I was a civil engineer straight out of college struggling in the 9-5 world.
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Forrester eCommerce
DECEMBER 12, 2018
Every company will face disruption from new market entrants and innovations that seek to solve some of the world’s most difficult issues. To get a sense for the potential impact of such innovation, a new Forrester report, “Disruptive Innovations Are Happening In Every Industry” by James Staten and Michele Pelino is a must-read for CIOs […].
My Wife Quit Her Job
DECEMBER 12, 2018
Today I’m lucky to have Dennis Yu on the show. Dennis is someone who I met at Social Media Marketing World at the speakers mixer and it’s funny. I knew that I recognized the guy right away because he’s been plastered all over my Facebook feed for years. Anyway Dennis is the CTO of BlitzMetrics, a digital marketing company which partners with schools to train young adults, teaching them how to manage social campaigns for large enterprise clients.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
DECEMBER 12, 2018
Online video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Google is constantly refining its content acquisition and delivery tools to grow its YouTube revenue. Three Chinese digital giants — Baidu, Alibaba, and Tencent (BAT) — are investing aggressively on their online video platforms, namely Baidu’s iQiyi, […].
Optimizely
DECEMBER 12, 2018
When a digital native brand makes the move from Instagram ads to TV ads, it’s a milestone of mainstream success. While they may already have had millions of followers and massive sales online, the move to more traditional media is a line in the sand between an up-and-comer and true success. Shane Pittson is the Head of Marketing for quip , and recently led the digital native brand make the big leap to traditional media.
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BigCommerce
DECEMBER 12, 2018
If I asked you to name the biggest Amazon story of the last year, what would you say?
My Wife Quit Her Job
DECEMBER 12, 2018
Today I’m lucky to have Dennis Yu on the show. Dennis is someone who I met at Social Media Marketing World at the speakers mixer and it’s funny. I knew that I recognized the guy right away because he’s been plastered all over my Facebook feed for years. Anyway Dennis is the CTO of BlitzMetrics, a digital marketing company which partners with schools to train young adults, teaching them how to manage social campaigns for large enterprise clients.
BigCommerce
DECEMBER 12, 2018
Amazon FBA has become one of the most popular ways to earn income online.
GetElastic
DECEMBER 12, 2018
Originally published on BloomReach. Samsclub.com senior manager of site merchandising, Robelle Mancilla shared how her small ecommerce team embraced data to scale conversion just in time for the holiday season. Like many teams today, the site merchandising team at Samsclub.com were expected to do more with less. What typically takes a team of 20 to perform, Mancilla’s team of five were tasked with managing everything from the homepage to the category pages – with delivery expectation
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
ecomdash
DECEMBER 12, 2018
This article is part of our series about tailoring your content strategy for the ecommerce sales funnel. Check back for an in-depth look at how to cater your content for each individual stage of the funnel. You’ve gotten your name out there and generated positive buzz about your brand, but now it’s time to get down to business. You’re targeting customers in the third stage of the ecommerce sales funnel: Desire, or as modern marketers know it, the decision-making phase.
Salsify
DECEMBER 12, 2018
Salsify-enabled brands like Campbell’s, Barilla, McCormick, and Heinz achieved top-25 ranks in a recent L2 study on high-performing food brands. Product page and Amazon performance were a key part of these brands’ high scores. But there’s even more to glean about the winning behaviors in this group, that any brand can adopt.
Whisbi
DECEMBER 12, 2018
Barcelona, 12 December 2018 –- Whisbi, the conversational sales & marketing platform for enterprises, announces today that it has raised €5M. The investment round was led by Columbia Lake Partners, a fund backed by a knowledgeable group of investors, including partners at Bessemer Venture Partners, and also supported by existing investors Active Venture Partners and Bertelsmann Digital Media Investments (BDMI).
FastSpring
DECEMBER 12, 2018
The success of your online store will depend on a variety of factors. How you position your software or digital products, the utility your product provides to potential customers, and the strength of your brand are all key. But one of the most important factors is how well your digital business gets indexed by Google’s search engine. Let’s face it, consumers are moving towards online shopping and part of this experience involves product discovery directly from the most popular search engin
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Customer Communications Group
DECEMBER 12, 2018
Get proactive with your CRM activities! Use this checklist to review the essentials, discover advanced ideas — and give your CRM a tune-up that puts performance into high gear this year. The post CRM Activities to Review & Refresh in 2019 appeared first on CCG.
CPC Strategy
DECEMBER 12, 2018
Amazon Portfolio is a new feature designated to help advertisers manage & track their spend in Sponsored Products & Sponsored Brands. According to. > Read More. The post New Amazon Portfolio Feature For Sponsored Products & Sponsored Brands appeared first on Retail Performance Marketing Blog - CPC Strategy.
Smile.io
DECEMBER 12, 2018
Here at Smile we are all about building relationships with your customers to create a brand community. With acquisition costs (CAC) on the rise, it is more important than ever to keep your existing customers engaged and shopping with you again and again.
CPC Strategy
DECEMBER 12, 2018
There are dozens of ways to pay for your purchases on Amazon. From credit and debit cards to linked bank accounts, gift cards, > Read More. The post What’s the Best Way to Pay on Amazon? appeared first on Retail Performance Marketing Blog - CPC Strategy.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
2Checkout
DECEMBER 12, 2018
If you’re an entrepreneur nurturing your own company to a full-blown success, you are always looking for insights and ideas to take your business to the next level, right? But you’re probably super busy as well, and don’t always have the time to figure out where you should be looking for those insights.
Payoneer
DECEMBER 12, 2018
Expand your eCommerce business in one of the hottest markets in the world. It wasn’t surprising when Amazon Australia became the fastest growing Amazon marketplace in the world. Online shopping in Australia has consistently grown in recent years, including an 18.7% spike in 2017. Download the eBook! Selling on Amazon Australia, however, can be tricky, especially when it comes to navigating tax policies and other regulations.
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