Fri.Feb 21, 2020

Top 3 Takeaways from the Kronos-Ultimate Merger Announcement

Forrester eCommerce

The HCM technology market is a hotbed of M&A activity. So, to anyone who follows it, this merger shouldn’t be a huge surprise. In fact, when private equity firm Heller & Friedman acquired Ultimate Software around this time last year, the writing was on the wall.

5 Key Questions To Build a Brand That People Admire

Omnisend

Quick, name a brand that you admire. Perhaps like many people, Apple might come to mind. As a matter of fact, according to Fortune, Apple is the most admired company on the planet. What if I asked you to name a few more?

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RSA Conference Cancellations: Coronavirus Fears or Supply Chain Uncertainty?

Forrester eCommerce

As 40,000 attendees descend on San Francisco for the annual security pilgrimage that is the RSA Conference, more sponsors pull out of the event citing safety concerns over the Coronavirus (Covid-19) Pandemic.

Find Your Next Growth Segment by Marketing to Teachers

SheerID

Marketing to teachers boosts sales and increases brand affinity and loyalty. Learn what teachers want from brands and how to give them personalized offers. Blog Posts Customer Acquisition Marketing to Teachers

The Pros and Cons of Incentivized Reviews

With so many online reviews out there, we’ve decided to take a look at how incentivized consumer reviews fare against regular reviews from consumers that were not incentivized. Is one better than the other? More positive? Are they similar in topics covered and level of detail? Download this report to get answers to those questions and more!

Computer Vision Joins The Fight Against Coronavirus

Forrester eCommerce

The coronavirus epidemic broke out just before China’s New Year holiday — a period in which hundreds of millions of people visit their families, often in different provinces. Such large-scale population movements dramatically increase the risk of nationwide contagion.

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Explore Computer Vision To Boost Your Brand

Forrester eCommerce

The importance of logos, visuals, pictures, and videos is nothing new to advertising and marketing.

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What Is Inbound Marketing?

Groove

There are essentially two types of marketing: inbound marketing and outbound marketing. Though both are techniques used to attract customers to your brand, the two techniques vary. So, how do you know which is right for your business? Distinguishing between the two is a great place to start.

How Retailers Evaluate Commerce Solutions (Hint: It’s Changing)

Forrester eCommerce

Today’s consumers have high demands: They want a personalized shopping experience, attentive customer service, and they want the merchant to meet them where they are. That’s a tall order.

Building a personalized email strategy: A Lands’ End case study

Dynamic Yield

We chatted with Matthew Larson, Email Marketing Manager and personalization guru at Lands’ End, about how tailoring experiences within the inbox has helped the retailer cut through the noise. The post Building a personalized email strategy: A Lands’ End case study appeared first on Dynamic Yield.

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

Introducing eCommerceFuel Capital

eCommerceFuel

Today on the show, I am going to be sharing a pretty big announcement for something I have been working on for quite a while now: eCommerceFuel Capital, a group that will be making investments in eCommerce companies.