Fri.Feb 21, 2020

Top 3 Takeaways from the Kronos-Ultimate Merger Announcement

Forrester eCommerce

The HCM technology market is a hotbed of M&A activity. So, to anyone who follows it, this merger shouldn’t be a huge surprise. In fact, when private equity firm Heller & Friedman acquired Ultimate Software around this time last year, the writing was on the wall.

5 Key Questions To Build a Brand That People Admire

Omnisend

Quick, name a brand that you admire. Perhaps like many people, Apple might come to mind. As a matter of fact, according to Fortune, Apple is the most admired company on the planet. What if I asked you to name a few more?

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Explore Computer Vision To Boost Your Brand

Forrester eCommerce

The importance of logos, visuals, pictures, and videos is nothing new to advertising and marketing.

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Find Your Next Growth Segment by Marketing to Teachers

SheerID

Marketing to teachers boosts sales and increases brand affinity and loyalty. Learn what teachers want from brands and how to give them personalized offers. Blog Posts Customer Acquisition Marketing to Teachers

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

How Retailers Evaluate Commerce Solutions (Hint: It’s Changing)

Forrester eCommerce

Today’s consumers have high demands: They want a personalized shopping experience, attentive customer service, and they want the merchant to meet them where they are. That’s a tall order.

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RSA Conference Cancellations: Coronavirus Fears or Supply Chain Uncertainty?

Forrester eCommerce

As 40,000 attendees descend on San Francisco for the annual security pilgrimage that is the RSA Conference, more sponsors pull out of the event citing safety concerns over the Coronavirus (Covid-19) Pandemic.

Building a personalized email strategy: A Lands’ End case study

Dynamic Yield

We chatted with Matthew Larson, Email Marketing Manager and personalization guru at Lands’ End, about how tailoring experiences within the inbox has helped the retailer cut through the noise. The post Building a personalized email strategy: A Lands’ End case study appeared first on Dynamic Yield.

Computer Vision Joins The Fight Against Coronavirus

Forrester eCommerce

The coronavirus epidemic broke out just before China’s New Year holiday — a period in which hundreds of millions of people visit their families, often in different provinces. Such large-scale population movements dramatically increase the risk of nationwide contagion.

What Is Inbound Marketing?

Groove

There are essentially two types of marketing: inbound marketing and outbound marketing. Though both are techniques used to attract customers to your brand, the two techniques vary. So, how do you know which is right for your business? Distinguishing between the two is a great place to start.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.