Forrester eCommerce
OCTOBER 11, 2018
I am really honored to have represented Forrester in the jury of the eCAC40/Les Echos Index measuring the digital maturity of the largest French companies quoted at the French Stock Exchange (CAC 40 Index). The results are as follows (TOP 10 only): SOCIETE GENERALE TOTAL SCHNEIDER AIRLIQUIDE ORANGE BNP ATOS ENGIE AXA SAINT GOBAIN What […].
BigCommerce
OCTOBER 11, 2018
There’s no denying that Amazon represents a massive opportunity for ecommerce brands to reach customers at scale.
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Forrester eCommerce
OCTOBER 11, 2018
Nearly 20 years after SaaS giants such as Salesforce and NetSuite made their foray into the world of enterprise applications, we still see SaaS disrupting the traditional software world at a fast pace.
Bootstrapping Ecommerce
OCTOBER 11, 2018
In this guide, you'll learn how to make a product & create a brand strategy that will elevate your ecommerce business from the crowd. The post How to Make a Product & New Brand: Blueprints for Success appeared first on Bootstrapping Ecommerce.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
OCTOBER 11, 2018
Feeling overwhelmed with all the data that your teams must wrangle before even getting to data science? Feeling like you have more than enough dashboards and tools? Feeling like you don’t have any more room in your complex data and analytics environment for yet another platform? Feeling like you can’t keep up with the exploding […].
Sailthru
OCTOBER 11, 2018
Does a retailer’s website allow customers to create a profile and wishlist, and set their own personal preferences? Can they receive notifications for out-of-stock items? Are the product recommendations relevant? Those are just a few of the many questions we asked ourselves when we created the Retail Personalization Index last year. Countless factors go into what makes a truly personalized shopping experience, but we did our best to quantify them.
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Wiser
OCTOBER 11, 2018
It’s never an easy decision to adjust your pricing strategies. Even slight changes up or down can result in angry customers, bad press, concerned shareholders, and more. . However, changing a pricing strategy can be exactly what your business needs. But, you may be saying, that is easier said than done. That’s fair. There are two main challenges to optimizing your pricing strategies: .
Forrester eCommerce
OCTOBER 11, 2018
News flash for marketers using Google for advertising: Measurement just got more difficult. GDPR forced Google to rethink how it gathers, stores, and uses customer and prospect data or face hefty fines that could add up to millions. As a result, Google has restricted advertisers’ ability to access data to measure marketing effectiveness. This means that […].
Salsify
OCTOBER 11, 2018
On average, brands make 76% more product page edits during Q4. We know an ongoing investment in content optimization drives a measurable competitive advantage and increased market share, but is the holiday season the right time to be making sweeping changes to product pages? Depends. Here are a few places to focus your efforts, especially across your most critical SKUs.
Lemonstand
OCTOBER 11, 2018
Based in Calgary, Alberta, Clear Solutions has been a provider of premier windshield repair supplies since 2003. They supply only the finest quality windshield repair kits, auto glass repair and headlight restoration products and are constantly evaluating new technologies to keep their customers on the cutting edge. The business has grown and flourished over the years and in 2015, they decided to modernize their website technology by relaunching on LemonStand’s software as a service eCommerce pl
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
CPC Strategy
OCTOBER 11, 2018
It’s pretty straight forward – when the busy holiday shopping days arrive, there won’t be any time to test strategies or theories. Sellers. > Read More. The post The 2018 Amazon Holiday Calendar for Sellers appeared first on Retail Performance Marketing Blog - CPC Strategy.
Dynamic Yield
OCTOBER 11, 2018
A breakdown of the main motivators driving both sides of the argument, our own experiment(s), and the other options available when it comes to lead nurturing. The post It’s personal — why it’s time to deflate the great gated content debate appeared first on Dynamic Yield.
CPC Strategy
OCTOBER 11, 2018
Average order value is a critical metric for all data-driven businesses to keep track of if they want to scale their profits and. > Read More. The post Why Average Order Value (AOV) Matters & How to Calculate It appeared first on Retail Performance Marketing Blog - CPC Strategy.
Customer Communications Group
OCTOBER 11, 2018
As technology and consumer behavior continue to evolve, it’s essential for retail marketers to stay ahead of the curve. Keep your eye on these four current retail technology trends that can boost customer engagement, improve operations and deliver ROI. The post Top Retail Technology Trends That Should Be on Every Marketer’s Radar appeared first on CCG.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Smile.io
OCTOBER 11, 2018
There are lots of ways your can reward your best customers. You can give them discounts, free products, and accelerated point earning rates. If you’ve ever been to an exclusive event though, you’ll know that its one of the most rewarding experiences you can receive.
PERQ
OCTOBER 11, 2018
The post Press Release: Virtual Reality Experience Drives a 20% Increase in Leads for Home Furnishing Retailers appeared first on PERQ.
Payoneer
OCTOBER 11, 2018
Editor’s note: This is a guest post from Refael Elbaz, Founder & CEO of Unicargo. As tensions in the trade war between China and the USA heat up, USA importers of certain Chinese products will find themselves facing higher import taxes under the USA’s new Section 301 import duties. These duties are being applied to $34 billion worth of goods. On September 24 th, the third proposed list has gone into effect.
Optimizely
OCTOBER 11, 2018
How many of your shoppers abandon their carts? While the number varies widely depending on the business, the product price point, and the industry, cart abandonment an issue for every single ecommerce brand. Even if your checkout process is flawless and your cart abandonment rate is low, you should always work to win back those buyers with the right cart abandonment email strategy that drives urgency.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
OCTOBER 11, 2018
with Pascal Matzke and Michael Glenn Customer expectations are rising too quickly for traditional models of incremental improvement; companies need to find a strategy to harness disruptive technologies that balances iterative solutions with fearless, flexible innovation.
OrderDynamics
OCTOBER 11, 2018
BOPIS & Ship-To-Store – NOT the Same! BOPIS and Ship-To-Store are easy to confuse. Kind of… Ship-to-store is what it says. It is about taking an order (often an online order) and shipping items to the store to fulfill. Then the customer can have it shipped to their home. Alternatively, they can have it held at the store for them to pick it up, later.
ecomdash
OCTOBER 11, 2018
As the ecommerce industry continues to grow globally, international shopping holidays can help boost sales overseas for US retailers. By identifying those major holidays, seasons, and events in other countries, you can open the door to a global online presence. The following are six international holidays that online retailers should be aware of and start planning for: Chinese New Year.
My Wife Quit Her Job
OCTOBER 11, 2018
Today I’m really excited to have Nathan Resnick back on the show. If you don’t remember Nathan, he is the founder of Sourcify which is a company that helps you find manufacturers to produce your products. Anyway, Nathan has been on television multiple times in the past month to talk about the Trump tariffs and since he’s an expert on the topic, I thought I’d have him on to discuss his thoughts.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
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