Wed.Jan 09, 2019

Autonomous Testing Is Like Autonomous Driving: The AI Needs Human Assistance

Forrester eCommerce

The US Society of Automotive Engineers (SAE) has defined a scale to describe the autonomous capabilities that self-driving cars have — i.e., their levels of automation. link] Level 5 is full automation, which allows self-driving cars to operate with no human assistance.

Top Omnichannel Survey Takeaways: RTP Editors Weigh In

Retail TouchPoints

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels.

Ecommerce Marketing 101: Personas, Traffic Drivers, Advertising Channels & More

BigCommerce

Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are hundreds of… Analysis + Analytics Ecommerce Marketing

239: Paul Jarvis On Business, Happiness And Running A Company Of One

My Wife Quit Her Job

Today I’m thrilled to have Paul Jarvis on the show. Paul is an author, designer, podcaster, course and software creator. His works have been talked about by Ashton Kutcher and Ariana Huffington. He’s worked with clients like Danielle Laporte, Microsoft, Marie Forleo and Mercedes.

Books 156

Una Mirada Anticipada a NRF 2019: Retail’s Big Show

OrderDynamics

Una Mirada Anticipada a NRF 2019: Retail’s Big Show. Al momento de escribir esto nos encontramos a una semana de NRF 2019: Retail’s Big Show. Para la industria del retail este es un gran evento. El show del año pasado logró convocar 37,000 participantes. Este año se esperan aún más.

How To Find The Best Long Tail Keywords For Ads

CPC Strategy

Understanding which long tail keywords your target audience is using is critical for search engine marketing success in addition to improving your on-page ecommerce. Read More. The post How To Find The Best Long Tail Keywords For Ads appeared first on Retail Performance Marketing Blog - CPC Strategy. SEO & Analytics

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How a Marketing Cloud Benefits the Home Furnishings Industry

PERQ

The post How a Marketing Cloud Benefits the Home Furnishings Industry appeared first on PERQ. Furniture Marketing PERQ Technology cloud solution home furnishings marketing cloud online marketing perq marketing

What is TikTok?

CPC Strategy

If you’ve heard that catchy “Baby Shark” tune, then you’ve got TikTok to thank (or blame?) for it. Though the tune’s been around. Read More. The post What is TikTok? appeared first on Retail Performance Marketing Blog - CPC Strategy. Ecommerce

Blog 45

WHITEPAPER: The Rise Of The B2C Marketer

Zaius

Your role as a marketer is getting more complex by the day. From constantly changing marketing platforms to ever-increasing increasing competition for buyer’s attention, it’s harder than ever to succeed in marketing. The role has evolved beyond simple campaign management to focus on the entire customer experience, from the first moment of interaction to customer loyalty. In order to thrive in 2019, top B2C marketers today have to be a combination of: Marketing Technologist. Data Scientist.

B2C 34

Gladson Acquires ItemMaster to Expand its Product Database and Retailer Reach

ItemMaster

The latest in a series of acquisitions further enhances Gladson’s omni-channel product content and quality audit capabilities.

How E-Cloth Improved Amazon Sales Rank by 49% in 3 Months with High Quality Content

Salsify

Chemical-free cleaning product brand E-Cloth saw an immense opportunity at the end of 2017 to growth their digital presence in the US in the highly competitive home and household category.