Thu.Jan 23, 2020

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B2B Marketing Should Organize Around The Customer In 2020

Forrester eCommerce

The theme of Forrester’s “Predictions 2020: B2B Marketing And Sales” report was “accelerating response to the great expectations for the B2B buying experience.” The report made five unique calls; one of them was mine: The number of organizations with audience-based structures will more than double. Since we published the report late last year, I’ve had […].

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Shipping Carriers Compared: DHL Vs. FedEx Vs. UPS in 2020

lateshipment

As a retailer who ships to your customers, have you struggled to decode which carrier is the best for your business? When it comes to choosing between carriers, there are a number of critical factors to keep in mind, such as shipping rates, services, and overall value. Having a better understanding of what the carriers have to offer can help you choose which works best for your eCommerce business.

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288: This One Thing Is Killing Your Profits With Kevin Stecko

My Wife Quit Her Job

Today I’m thrilled to have Kevin Stecko back on the show. Kevin runs an awesome site called 80stees.com where he sells t-shirts from the 80s. Kevin’s t-shirt business was already super competitive but in the past several years, it’s gotten even more intense. As a result, he made some fundamental changes to his business strategy and it’s paid off in droves, both in terms of profit and lifestyle.

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Is It Structure That’s Killing Your Pivot To Customer-Centricity?

Forrester eCommerce

The theme of Forrester’s Predictions 2020: B2B Marketing And Sales report was “Accelerating Response To The Great Expectations For The B2B Buying Experience.” The report made 5 unique calls, one of them was mine: “Thirty percent more marketing organizations will shift toward audience-based structures in 2020.” I’ve had some robust challenges and conversations on that […].

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Responsive Email Quick Guide: Your Gateway to Better Email Campaigns

Omnisend

We live in an incredible world. We can pull a device out of our pockets and go on the internet to find information that we need. People can even check their emails through their phones, allowing them to easily contact others throughout the day. However, some companies forget to format their emails to work with Read more The post Responsive Email Quick Guide: Your Gateway to Better Email Campaigns appeared first on Ecommerce Marketing Automation | Omnisend.

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Personalized Products: How Nike, L’Oreal and Levi’s Are Taking Personalization to the Next Level

Sailthru

A few years ago, it was the “year of mobile.” While smartphones weren’t yet making up the majority of ecommerce traffic, they were slowly but surely proliferating every aspect of the customer experience. And as more brands started thinking in mobile-first terms, the top performers were already onto the next phase. That’s where SVP of Marketing Jason Grunberg believes we are with personalization.

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Do 3P sellers lead to more negative reviews? Debunking the myth

Profitero

Part 3 in our “3P effect” series. There’s been a lot of news recently about bad 3P seller experiences: i.e., counterfeit products, old or outdated items, even trash-picked items being sold on Amazon. The media have cited some rather egregious examples: The waffle maker with a dried up crusty waffle inside. The repackaged box of dirty diapers. The case of curdled creamer and other expired food items.

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How to Get Started With Social Commerce | Salsify

Salsify

Your customers are browsing social media every day. More than 2 billion people are connected to family, friends, and communities across Facebook's shopping surfaces — that is, Instagram, Facebook, Messenger, and WhatsApp. As many as 70% of shopping enthusiasts turn to Instagram for product discovery.

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Responsive Email Quick Guide: Your Gateway to Better Email Campaigns

Omnisend

We live in an incredible world. We can pull a device out of our pockets and go on the internet to find information that we need. People can even check their emails through their phones, allowing them to easily contact others throughout the day. However, some companies forget to format their emails to work with Read more The post Responsive Email Quick Guide: Your Gateway to Better Email Campaigns appeared first on Ecommerce Marketing Automation | Omnisend.

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The importance of chatbots in funneling sales and marketing of businesses

Omniconvert

There was a time when the idea of robots powered by AI was said to devoid the world of its. The post The importance of chatbots in funneling sales and marketing of businesses appeared first on ECOMMERCE GROWTH Blog.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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12 Best Options for Your Amazon Keyword Tool

eCommerce CEO

So, you have your products listed on an online marketplace or maybe you’re still trying to figure out what to sell on Amazon. Whether you’ve been selling products on Amazon for years or are a newbie in the Amazon affiliate marketing field, knowing what keywords are the most popular on the #1 ecommerce search engine is … 12 Best Options for Your Amazon Keyword Tool Read More ».

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How to Keep Your Affiliate Partners Engaged

FastSpring

Welcome to the fourth edition in the Affiliate Series. The purpose of these articles is to share best practices to help you get the most out of your affiliate program. Catch up on the previous three articles, here: So You Created an Affiliate Program—Now What? 3 Simple Tips for Recruiting Successful Affiliate Partners. How to Effectively Communicate with Your Affiliate Partners.

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Artificial Intelligence 2020: Scaling With Finesse & Precision (From the Desk of Timothy Seward)

ROI Revolution

Published January 23, 2020. A brand’s strength is determined by the number and quality of its relationships with the market. Brand relationships, like any others, require connection and consistency. A compelling message that just keeps showing up. Brands thrive to the extent they can efficiently build & nurture these relationships at scale. Scaling your digital reach is pretty straightforward.

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Uncovering the factors changing the face of retail: Part one

PFS

The retail industry is changing, fast. Over the past decade, we have seen this sector move to a primarily online function and innovate to meet the needs of an ever-shifting assortment of consumers. In fact, 2019 showed great progress for eCommerce to close the gap in total market share of sales compared to brick-and-mortar retail. (1) As well, many unknowns about pending legislation and its effect on merchants around the world can cause some anxiety for those in the industry.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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What is a Customer Base, and Why Does it Matter for your Small Business?

Smile.io

So you’ve launched your ecommerce store; now what do you do? It’s time to build your customer base, of course! You may be wondering what a customer base is, and why you should be interested in it. There are many reasons why growing your customer base is beneficial for your brand, but the most important reason is to start making sales to boost your revenue.

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eCommerce – India’s Fastest Growing Commercial Industry

Payoneer

eCommerce has rapidly come to be recognized as India’s fastest growing commercial industry. With a 51% annual growth rate in revenues , the highest in the world, industry sales are expected to reach $62.3 billion by 2023. For cross-border sellers, expanding into India is an excellent opportunity to tap into a still developing market, where shopping habits, product preferences and marketplaces are constantly changing.

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Webinar: Achieving Data-Driven Customer Lifecycle Marketing

Optimizely

The way people buy has changed forever. We hardly need to tell you that. Today, your customers are practically begging you to be more customer-centric. And that’s not just a buzzword — there are stats to prove it. 83% of consumers will share personal information if it creates a personalized experience. 91% of consumers are more likely to buy from companies who remember them and provide relevant offers.

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New Year, New Partners to Integrate With Your Business

iQmetrix

We're not one for humble bragging, but we’re pretty proud of our partner ecosystem. It’s chalk full of expert solutions that help our clients in every facet of their business, and with over 40+ partners and counting, the iQmetrix Partner Ecosystem is constantly growing so that you, and your business, can grow in efficiencies and revenue.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Best Practices for Retail Returns

Heartland

Returns. It's an anxiety-inducing word in the retail industry, and January is where we see the highest volume, with upwards of $90 billion worth of merchandise purchased over the holidays expected to be returned this year. But! No need to fright just yet. Returns are inevitable, yet with the right technology and superior customer service, you can provide a great return experience for customers, thus promoting additional purchases and brand loyalty and trust.

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The Best Online Store Builder – Which is Best for You?

Ecommerce Platforms

So, if you're reading this article, you're probably thinking about starting an online business, and you like the idea of ecommerce. But, before you do anything, you’ll need to decide on the best online store builder for your business. Luckily for you, there are loads to choose from. But, to help you wade through the options, we've listed and reviewed some of our favorites below.

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The 5 Best Digital Marketing Strategies for Retail Businesses

retailnext

As more and more business takes place online, times are changing for retail businesses. Just because people are spending more time online, however, doesn’t mean non-Amazon retail businesses aren’t viable. In fact, the internet is crucial to the success of all retail businesses. . Forty percent of consumers buy more from retailers that provide a personalized shopping experience across digital and in-person channels.