Fri.Jun 28, 2019

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AWS re:Inforce Recap: The Cloud Isn’t Going Away, But Scare Tactics Should

Forrester eCommerce

Boston’s bustling Seaport District played host to the first-ever AWS re:Inforce 2019 cloud security conference, with over 5,000 reported attendees. Amazon Web Services set the tone of the event to be a “learning conference,” with hopes that those who attended would come away better at their jobs. In his keynote, AWS CISO Stephen Schmidt advised […].

Events 323
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GDPR: One Year Later – Has It Lived Up To Its Promise to Protect Consumers?

RTP blog

By Jack Carvel, Qubit It’s been more than one year since the General Data Protection Regulation (GDPR) came into force, so it’s a good time to reflect on the legislation and evaluate whether it has lived up to its promise — and what it was designed to do: to protect the data privacy of citizens in the EU and give them more control over how and when their data is being used.

Consumer 150
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Zaius How-To: Predicting Shopper Likelihood

Optimizely

Learn how Zaius’ data science-powered reporting can help your marketing team predict shopper likelihood based on historic customer behavior. The post Zaius How-To: Predicting Shopper Likelihood appeared first on Zaius.

Marketing 150
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Wicked Quick: why product content syndication matters

GetElastic

Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. “Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very” ; therefore this article is going to be very quick. For this week’s Wicked Quick, I’m sharing a Q&A from IRCE 2019 where I caught up with Marcus Rottmaier, CRO, Productsup.

Channel 166
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Customer Demographics: Using Data Visualization for Business Understanding [Visual Analysis Series]

Canonicalized

“Know your customer!” This might be the most common business advice out there. We read about it on blogs, social media, we see it in presentations, we hear it from experts. I’m not too fond of this advice. It makes me cringe when I hear it. Mainly because it leads to ambiguous questions like “how?” […]. The post Customer Demographics: Using Data Visualization for Business Understanding [Visual Analysis Series] appeared first on Canonicalized.

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The Best Email Subject Lines: The Ultimate Guide + 515 Examples

Omnisend

Did you know that 35% of customers open emails based solely on the subject line? What’s more, 69% of email recipients mark messages as spam based on the subject line. These two stats confirm the fact that great subject lines are crucial for your email campaign. The small detail, like the subject line, can Read more The post The Best Email Subject Lines: The Ultimate Guide + 515 Examples appeared first on Ecommerce Marketing Automation | Omnisend.

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Time savings you can expect with Jamf

Jamf on Retail

To ensure you’re getting the most out of your Apple device management tool — or to ensure you’re using the right management tool — let’s take a close look at the time savings you get with Jamf Pro.

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50 E-Commerce Statistics Marketers Need to Know

Prisync

In today’s world of e-commerce, processes and trends are constantly changing. Keeping afloat with the latest and best ideas is the only way to get ahead. Attitude and expectations of e-commerce develop and advance and to facilitate that, we’ve put together a post of all the e-commerce statistics you need to know in 2019. When.

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Time savings you can expect with Jamf

Jamf on Retail

To ensure you’re getting the most out of your Apple device management tool — or to ensure you’re using the right management tool — let’s take a close look at the time savings you get with Jamf Pro.

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Why Your Loyalty Program Needs to Be Visible on Your Site

Smile.io

Editor’s Note: This post was originally published on November 27, 2018 and was updated for accuracy and comprehensiveness on June 28, 2019. If you make a list of the brands you love, the ones that get you the most excited are probably going to be the ones that have a visible loyalty program. This makes a lot of sense — as a customer, your ability to find and join the program is what determines whether you’re going to find value in it.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How You’re Sabotaging Your Content Marketing

eCommerceFuel

Aaron Orendorff, founder of iconiContent , joins the show to school us—myself included—on all things content marketing. We dissect the process of researching, writing, and optimizing Aaron’s article “What Is the Future of Ecommerce?” , and he shares his tips on how I can revamp my 2019 State of the Merchant Report. Listen in as Aaron explains how to save your business and your audience from terrible content.

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Kounta POS Review: Everything you Need to Know

Ecommerce Platforms

As you may know, a letter-perfect POS system is always an ingredient to impeccable payment processing in any business setup. On paper, Kounta seems to give more than it takes in the hospitality industry. In actual sense, it's nearly impossible, for instance, to run all your restaurant's services without an automated system. To thrive in such a niche, you may need to use a payment processor which is flexible and secure for the customers.

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4 Psychological Triggers Used In-Store that Ecommerce Can Use to Increase Urgency and Drive sales

SellBrite

There is no doubt that ecommerce has become all the rage. From Amazon being the world leader in terms of ecommerce sales to small business entrepreneurs setting up shop via social media, ecommerce is moving and shaking the retail industry. But despite pundits predicting the end of brick and mortar stores, offline avenues for shopping have continued to survive— some are even thriving —and there is a reason why.