Forrester eCommerce
DECEMBER 11, 2018
AI and automation have risen to the top of CIOs’ agendas, but most companies aren’t prepared to recognize the full value from their investments. While they’ve spent money on technology, they haven’t invested enough in fundamentals — the people, leadership, and organizational structures that will drive success. Learn how our RQ (Robotics Quotient) model helps clients […].
BigCommerce
DECEMBER 11, 2018
When it comes to marketing your online business, your return on investment (ROI) is crucial to your success.
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Optimizely
DECEMBER 11, 2018
What’s the name of the game? For hundreds of thousands of energetic competitors worldwide, it’s Spikeball. For us marketers who might not be as adept at, say, running around and contorting our bodies to eke out that extra point, it’s analyzing their marketing strategy. The game itself is heaps of fun, but can the same be said of their marketing approach to new customers?
Ecommerce Platforms
DECEMBER 11, 2018
Have you heard of the Dropshipping by Dropwow app ? If so, you're in the right place because we're going to reveal everything you need to know about this software, before you commit any of your hard-earned cash. If you own an e-commerce store, and you're using the drop shipping method, you'll resonate with how little time you have to develop your store.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Optimizely
DECEMBER 11, 2018
The role of B2C marketers is shifting rapidly. Years ago, marketing was a purely creative role focused on building campaigns for billboards, newspapers, and TV. Today, the vehicle for marketing messages has changed to smartphones and social media, but the style of communication remained largely the same — marketers speaking at consumers without really listening to them in exchange.
Bootstrapping Ecommerce
DECEMBER 11, 2018
14 last-minute ways you can improve your holiday marketing and drive more customers to your store to have a successful holiday shopping season! The post 14 Last-Minute Ways to Market Your Ecommerce Business this Holiday appeared first on Bootstrapping Ecommerce.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Sailthru
DECEMBER 11, 2018
Since they’re typically a direct response to a consumer behavior, triggered messages really enable personalization. Winback messages, for example, are a great way to re-engage a lapsed customer. But this tactic is reactive by nature. With predictive marketing, you can see that disengagement coming and head it off before there’s a need for a winback.
Salsify
DECEMBER 11, 2018
Trend pieces about the death of retail come out weekly it seems: Toys R Us shutters , Sears files for bankruptcy, RadioShack closes, malls are dying. Millennials and Gen Z don’t want to shop in stores, retail experts claim. Yet, we see digitally native brands entering the physical space at high rates: Warby Parker is set to open 95 locations in the next 5 years, major shopping areas in Los Angeles and NYC have streets lined with digitally native brands, and Amazon is opening stores.
ESW
DECEMBER 11, 2018
In the first post in this series, we discussed how to create the right user experience for a direct-to-consumer brand. Now, let’s explore the ways you can drive more traffic to that optimized site, and how you build loyalty and retain customers through sophisticated marketing tactics. These are the tactics that the best brands use to create dedicated fans and keep them coming back.
Wiser
DECEMBER 11, 2018
In 2018, it seems like we constantly see headlines about retailers that are shutting down a large number of their store locations throughout the U.S. This past summer, Toys ‘R’ Us closed its remaining 200 U.S. stores after 70 years of business. The news of these closings left customers feeling shocked as they observed the end of one of the most iconic names in retail. .
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
FastSpring
DECEMBER 11, 2018
Yep, it’s that time of year again. The time when we look back on the past year and determine what we can do better. And no, we’re not talking about committing to a gym or going on a diet. Although, I’m sure your marketing budget feels like it’s getting a workout. What we really want to talk about are resolutions that will make your digital business better than it was last year.
Prisync
DECEMBER 11, 2018
With Christmas right around the corner, we know you’ll be keen to get your e-commerce strategy into order. When you’re a small retailer, you might feel as though you’re limited when it comes to what you’re able to achieve around the Christmas period. You’re already having to deal with increased stock numbers, increased customer support.
CPC Strategy
DECEMBER 11, 2018
Facebook is the widest-reaching social network in the world, with 2.27 billion monthly active users. Managed properly, your Facebook business page can do. > Read More. The post 11 Top Facebook Tools to Boost Your Strategy appeared first on Retail Performance Marketing Blog - CPC Strategy.
OrderDynamics
DECEMBER 11, 2018
Fulfill Your Cup: Make Your Click And Collect Orders Even More Convenient. Anyone ordering coffee outside of the regular line-up for double-doubles knows that no two coffee orders are usually the same. Today, the ability to order anything exactly how you want it, and have it come up where you want it (even with your name on it) has extended beyond the coffee line.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
CPC Strategy
DECEMBER 11, 2018
Need random toiletries, groceries and household cleaners, but don’t want to brave the holiday crowds? Just want to take advantage of Amazon’s low. > Read More. The post A Complete Guide to Amazon Prime Pantry appeared first on Retail Performance Marketing Blog - CPC Strategy.
Canadian Special Events
DECEMBER 11, 2018
. Ev er y y ea r , Eat ertainme n t Ev e n t s & C at erin g th r o w s thei r B e a t s + Ea t s B as h i n T o r o nt o , a f abulous sh ow cas e f o r l o y a l clie n t s an d industr y c olleague s t o debu t thei r f r es h idea s o f f ood , drinks , de c or & entertainme n t. T hi s editio n entitle d ‘ W hit e H o t S ummer ” too k pla c e this past summer at their Toronto HQ.
Dynamic Yield
DECEMBER 11, 2018
It’s time for mobile to play a more prominent, if not a starring role, in your optimization and personalization program. The post Turning your customer’s mobile pain points into purposeful experiment design appeared first on Dynamic Yield.
Smile.io
DECEMBER 11, 2018
If your rewards program is for your customers, it makes sense that the people responsible for designing it should know your customers extremely well. That’s what makes your marketing team the best choice!
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Dynamic Yield
DECEMBER 11, 2018
It’s time for mobile to play a more prominent, if not a starring role, in your optimization and personalization program. The post Turning your customers’ mobile pain points into purposeful experiment design appeared first on Dynamic Yield.
PERQ
DECEMBER 11, 2018
The post PERQ Appoints Amy Peck as VP Marketing Cloud Solutions appeared first on PERQ.
Heartland
DECEMBER 11, 2018
PayPal has a reputation for safety and security, which makes them the first choice for many e-commerce businesses who need to have a way to accept online payments. Unfortunately, fraud and criminal activities do still occur on PayPal, and any merchant who regularly transacts business over PayPal should be aware of these five common scams.
Kissmetrics
DECEMBER 11, 2018
You’ve already experienced it… SEO is becoming harder and harder. As time goes on, it takes longer to rank and you have to spend more money to get the results you want. But the reality is, you can’t wait forever to get results. And you have no choice but to leverage SEO as a tactic because everyone else is doing it. So, what should you do? Well, the first thing you need to do is adjust how you think about SEO.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Weebly
DECEMBER 11, 2018
The Border Collective was founded by two Latin-American artists and friends, Dora Piña-Joffroy and Erika Cordero. They recognized how difficult it can be for emerging artists to gain access as exhibitors in the San Francisco art scene, and wanted to take a step forward in democratizing it, specifically for Latin-American artists like themselves. Hence, the Border Collective – a platform that empowers Latin-American artists to share their work.
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