Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments
Retail TouchPoints
OCTOBER 21, 2022
For shoppers, paying for the items they want is a necessary evil at best and a complicated chore at worst (especially online). That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. McKinsey calls this embedded finance — when a financial product or solution is placed in a non-financial setting, for example on a social media platform or in a store (private label credit cards are one old-school example).
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