Fri.Oct 05, 2018

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How I Almost Got Phished And Why Training Isn’t Enough

Forrester eCommerce

I received a text message the other day that looked a lot like what I might get from my bank if I triggered some anti fraud check. The timing was impeccable, I had just used the card to pay for takeout and had walked out to my motorcycle to head home. When I initially got […].

Banking 397
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Email Automation: Pro Tips for Ecommerce Marketers to Win Big

BigCommerce

Email marketing continues to reign as the highest performing marketing channel for return on investment (ROI), according to the 2018…

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European Intelligence Announcement Shows The Importance Of Assessing Geopolitical Risks

Forrester eCommerce

Today, we in Europe woke up to headlines about attempted cyberattacks by Unit 26165 of Russia’s GRU intelligence service. In a world where the attribution of cyberattacks is a notoriously difficult task, the UK, the Netherlands, and the US made a joint announcement of the foiling of an attempt by four hackers linked to Unit […].

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3 Questions To Ask Your Managers To Prevent Compliance Fines

RTP blog

By Derek Jones, Deputy Activity-based scheduling (ABS) refers to crafting a schedule that considers shifts and tasks necessary for execution. For example, if a retail associate is scheduled to work from 9 a.m. to 3 p.m., their full shift would be broken down into hourly increments to boost productivity. This may include a range of different positions like stockroom, guest experience, shelving, register and so on.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Instagram Exposed: Advanced Instagram Marketing Tactics to Get a Ton of Followers

A Better Lemonade Stand

A comprehensive step by step guide on how to get more followers on Instagram using smart and little known advanced marketing tactics. The post Instagram Exposed: Advanced Instagram Marketing Tactics to Get a Ton of Followers appeared first on A Better Lemonade Stand.

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Facebook Pixel Update For First-party Cookies: What It Means

CPC Strategy

Facebook is making an important update to its tracking Pixel later this month that will offer businesses a first-party cookie option. According to. > Read More. The post Facebook Pixel Update For First-party Cookies: What It Means appeared first on Retail Performance Marketing Blog - CPC Strategy.

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More Trending

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Top 10 Christmas Products to Sell Online for Adults

ecomdash

Christmas is quite possibly the most anticipated time of the year for households everywhere. You get a break from work, spend quality time with the family, and best of all, get to open presents! For many online retailers, the holiday season also means incredible profits. Here are 10 great product ideas for Christmas 2018 that are sure to add some holiday cheer to your sales charts.

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Must-Attend Ecommerce Conferences in 2019

CPC Strategy

Conferences provide a great opportunity for networking, discovering new products, and learning about the latest technologies, trends and strategies to advance your business. > Read More. The post Must-Attend Ecommerce Conferences in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Does Deterministic Data Live Up to the Hype?

Liveintent

Should you believe all the hype behind deterministic data? We answer that with the level of probabilistic certainty that will leave your modeling algorithm being all like “whaaaaaaaaat?”. The post Does Deterministic Data Live Up to the Hype? appeared first on LiveIntent Blog.

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[Infographic] Expectation vs. Reality: Shoppers, Retailers Don’t Agree on Seasonal Displays

Wiser

Walk into a retailer in late August or early September, and there’s a good chance you see seasonal displays. In fact, the “Christmas Creep” frequently draws complaints from shoppers and retail pundits. However, retailers know there’s value in seasonal displays. Sales figures are moving up and it’s a billion-dollar industry for businesses.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Should You Use Google Shopping Actions? (Hint: Yes. Immediately.)

ChannelAdvisor

Since it launched earlier this year, Google Shopping Actions has received a lot of attention across the industry. And it makes sense. When one of the biggest players in the e-commerce world makes a big move, everyone sits up and pays attention. In short , Shopping Actions serves as a transactional layer for Google users. It’s designed to capture and retain consumers by letting them shop for products whenever and however they want — on mobile, desktop or Google Home.

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Amazon Dayparting: Bid Smarter Using New CAPx Heat Mapping Tool

CPC Strategy

Dayparting, also called ad scheduling, refers to the tactic of adjusting ad exposure for certain hours of the day and/or days of the. > Read More. The post Amazon Dayparting: Bid Smarter Using New CAPx Heat Mapping Tool appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Talking Amazon with Scott Voelker

eCommerceFuel

Scott Voelker from The Amazing Seller is our guest today, where we talk about all things Amazon, including where he thinks there’s opportunity left on Amazon. We also talk about some of the financing options Amazon sellers have if they’re growing really quickly and need to get some additional liquidity and cash flow. That and lot’s more as we dive in.

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Q4 Facebook Advertising Best Practices & Advanced Strategies

CPC Strategy

The Q4 shopping season is here — and if you want to capitalize on the increased opportunity for business, you will need to. > Read More. The post Q4 Facebook Advertising Best Practices & Advanced Strategies appeared first on Retail Performance Marketing Blog - CPC Strategy.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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W3bstore Review: Ecommerce Platform For Omnichannel Stores

Ecommerce Platforms

This W3bstore review assesses not only its omnichannel capabilities but also other it’s ecommerce features that would be critical to online stores. It does not access it’s POS (point of sale) or multi-store back office. All three are required for omnichannel retail where orders, inventory and fulfillment must be managed across multiple channels and locations.

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Marketers Need To Think Like Technologists

Liveintent

If there’s one thing thing that marketers should remember from Wayfair and LiveIntent’s panel during this year’s Advertising Week , is that they need to see themselves as part storyteller and part technologist. Why technologist? Because marketing software and automation has taken off, and it’s not enough to simply manage these platforms.