NRF: Electronics and Demographic Changes Drive Back-to-School Spending Trends
Retail TouchPoints
AUGUST 5, 2022
The 2022 back-to-school season will likely avoid being negatively impacted by the weight of inflation, according to data from the National Retail Federation (NRF) presented at its 2022 Back-to-School Trends webinar. Changing demographics and the lingering impact of COVID-19 will have a bigger effect, but the overall results are expected to be on par with what retailers saw in 2021 — about $37 billion in back-to-school (BTS) and $73.9 billion in back-to-college (BTC) spending.
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