Fri.Aug 05, 2022

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NRF: Electronics and Demographic Changes Drive Back-to-School Spending Trends

Retail TouchPoints

The 2022 back-to-school season will likely avoid being negatively impacted by the weight of inflation, according to data from the National Retail Federation (NRF) presented at its 2022 Back-to-School Trends webinar. Changing demographics and the lingering impact of COVID-19 will have a bigger effect, but the overall results are expected to be on par with what retailers saw in 2021 — about $37 billion in back-to-school (BTS) and $73.9 billion in back-to-college (BTC) spending.

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Meta Pixel Fiasco Underscores Why Marketing And Risk Must Work Together

Forrester eCommerce

Meta is no stranger to bad press, but the latest headlines about Meta’s tracking pixel are (for once) not entirely its fault. Rather, companies are unintentionally yet inappropriately sharing users’ data with Meta and other third parties, such as data brokers and mobile attribution vendors. This includes the federal student financial aid program FAFSA sending […].

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What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs 

Retail TouchPoints

Online fraud cost digital commerce merchants $27 billion in 2021 , so it’s no surprise that retailers have redoubled their focus on eliminating these threats. Fraudsters are getting more sophisticated and are using a variety of tactics, such as identity theft, chargeback fraud , “silent” fraud, account takeovers and “pharming,” complicating organizations’ ability to detect these incidents.

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Google Ads for eCommerce: Strategies, Tips & Examples

Omniconvert

Discover fresh strategies, relevant examples, & insiders' tips to take your Google Ads game to the next level. The post Google Ads for eCommerce: Strategies, Tips & Examples appeared first on Omniconvert Ecommerce Growth Blog.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Amazon Bolsters Smart Home Product Lineup with $1.7B iRobot Acquisition

Retail TouchPoints

Amazon has agreed to acquire robot manufacturer iRobot for approximately $1.7 billion. Best known for its automated Roomba vacuum, iRobot produces a full suite of intelligent robotic devices for cleaning, mapping and navigation. “Over many years, the iRobot team has proven its ability to reinvent how people clean with products that are incredibly practical and inventive — from cleaning when and where customers want while avoiding common obstacles in the home to automatically emptying the collect

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Under Armour founder Kevin Plank on what the brand’s next CEO needs to do

RetailDive

“Drive love for the [Under Armour] brand and the rest will follow,” the founder said on an earnings call earlier this week.

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Tips On How To Build Customer Loyalty And Improve Retention

365 Retail

Successful businesses are established and supported by various factors. A solid business plan, idea, and funds help form the company’s foundation. The processes and tools used to deliver this service and a solid team of employees help develop the company’s backbone. These factors combined help to keep a company operating as an efficient business.

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American Dream Misses $8.8 Million Loan Payment

Retail TouchPoints

New Jersey mall and entertainment complex American Dream has failed to make an interest payment on municipal loans sold to help finance the $5 billion venture. The missed payment was for $8.8 million , according to a regulatory filing. Payment on the $287 million debt was due Aug. 1, according to the filing. The balance in the reserve account previously used to make payments on the loans is $862.12.

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Amazon to acquire iRobot for $1.7B

RetailDive

The news means the retailer will have another pathway into the homes of consumers, adding to its existing portfolio of technology.

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7 Effective Ways to Generate Leads from Facebook Posts

Digital Doughnut

Is your business generating leads from Facebook? If not, here are eight ways in which you can improve lead generation using Facebook and boost growth.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Weekly Closeout: Shopify makes a $100M investment and Jane Fonda fronts campaign for H&M’s Move line

RetailDive

Days after Shopify laid off 10% of its workforce it announced an investment in Klaviyo, while H&M launched a new brand with the help of a fitness icon.

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How To Improve A Dispensary Customer Experience

Korona

Most cities and states with recreational marijuana have fierce competition among their retail dispensary locations. A driving factor for many shoppers’ choice is the customer experience offered by each cannabis retailer. As such, creating a comfortable and enjoyable shopping environment should be a central concern for marijuana retail business owners. .

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Time for Holiday Prep Already? You Bet.

ChannelAdvisor

Is it time for holiday planning already? You better believe it. It may seem like overkill to get started in August, but new research from eMarketer shows that 28% of US adults began their 2021 holiday shopping before November last year. . Coupled with some of the struggles you’re likely to encounter this fall, including continued supply constraints, shipping delays and overall economic uncertainty, waiting until late fall could prove detrimental. .

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Cowen downgrades Kohl’s as middle-income shoppers spend less on apparel

RetailDive

The retailer and its peers could lose share to discounters as their customers get squeezed by rising prices and cut back on clothing purchases.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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4 Ways That AI Is Changing Event Management

365 Retail

Artificial intelligence was the future. But the future is here now, and AI already plays a role across multiple industries and homes in this day and age. We look specifically at the event management industry and how AI is being integrated. . What Is Artificial Intelligence (AI)? . It may come as a surprise to know that you have engaged directly with artificial intelligence.

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ThredUp hires first chief marketer in years

RetailDive

Noelle Sadler joins the company from Lulus and will focus on raising brand awareness and acquiring more young shoppers.

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Time for Holiday Prep Already? You Bet.

ChannelAdvisor

Is it time for holiday planning already? You better believe it. It may seem like overkill to get started in August, but new research from eMarketer shows that 28% of US adults began their 2021 holiday shopping before November last year. . Coupled with some of the struggles you’re likely to encounter this fall, including continued supply constraints, shipping delays and overall economic uncertainty, waiting until late fall could prove detrimental. .

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Torrid hires Guitar Center vet as COO, CFO

RetailDive

Tim Martin was named to the dual position, while the company also announced a new CTO.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Wow! U.S. added 528,000 jobs in July

RetailWire

The strong labor market remained that way in July with employers adding 528,000 jobs, according to the Labor Department. The national unemployment rate fell to 3.5 percent, matching the 50-year low set right before the outset of the novel coronavirus pandemic.

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Educating Clients About Data Makes Your Agency More Accountable, But That's the Point

Digital Doughnut

For many business executives, trying to understand the world of digital marketing requires skills that live somewhere between the world of dark magic and having a master’s degree in digital science. It seems increasingly impossible to fully comprehend and understand the ROI on, yet at the same time, statistics show that digital spending is imperative to the success of businesses globally.

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Amazon acquires Roomba’s parent company

RetailWire

Amazon.com has agreed on a deal to acquire iRobot, maker of the Roomba robot vacuum, for $1.7 billion in an all-cash transaction. “Customers love iRobot products — and I’m excited to work with the iRobot team to invent in ways that make customers’ lives easier and more enjoyable,” says Dave Limp, SVP of Amazon Devices. Colin Angle, CEO of iRobot, will continue to lead the company.

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Setting up a Magento eBay Extension: Steps to Know

ChannelSale

Integrating Magento with eBay allows users to seamlessly synchronize details of products and orders. It offers high efficiency through simplified management chores. The integration allows you to manage online orders, taxation, currencies, and more. Dig deeper into this guide to set up a Magento eBay extension easily. Step 1: Installing the Extension in Magento.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Beyond Meat cuts four percent of its workforce

RetailWire

Beyond Meat said it is cutting about four percent of its workforce in an effort to reduce costs at a time of inflationary pressure. The company is focused on providing consumers with a less expensive way to get their protein other than with meat.

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Productivity And Customer Focus Are Top Of Mind For German Manufacturers And Financial Services And Insurance Providers

Forrester eCommerce

In reviewing the new Forrester Marketing Survey, 2022, where we have asked marketing executives globally about their opinions on marketing strategy, interesting insights have been captured. Looking at the growth strategies and marketing priorities of B2B organisations for 2022, differences in their marketing strategies are clearly displayed, especially when comparing regions or industries.

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Amazon warehouse workers in UK walk out after receiving a raise

RetailWire

Amazon.com warehouse workers in the UK walked off the job after learning that they were going to receive a pay raise of 43 cents an hour and not the $1.20 they were expecting. David Nierberg, an Amazon spokesperson, said, “Employees are offered a comprehensive benefits package that includes private medical insurance, life assurance, income protection, subsidized meals, and an employee discount, among others, which combined are worth thousands annually, as well as a company pension plan.”.

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How Spotify Helped Abercrombie & Fitch Drive True Digital Transformation 

Retail TouchPoints

Digital transformation is on pretty much every retailer’s to-do list these days. If it wasn’t deemed a priority before the pandemic, it most certainly is now with digital behaviors bred in lockdown now firmly entrenched. But like most buzzwords, there are many misconceptions about what digital transformation is, which is why Samir Desai, Chief Digital and Technology Officer at Abercrombie & Fitch Co. said he always starts off conversations on the topic by first defining what digital transfor

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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NY AG says Tyson Foods isn’t cooperating with price gouging investigation

RetailWire

New York’s attorney general Letitia James told a judge that Tyson Foods has failed to turn over materials related to its contractual terms, pricing and profit margins for the sale of meat to retailers in the state. Ms. James said that Tyson’s lawyers have argued that the company is not required to turn over information for meat that comes from outside the state.

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44-Point Google Ads Audit For Ecommerce (+checklist)

Store Growers

Last Updated on August 5, 2022. If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. You might know the big picture, whether the performance is good or bad. But to know whether things are really working inside of your Google Ads account, you need to look a lot closer. So in this article, I’ll guide you through how I conduct a Google Ads audit.

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Burger King’s parent says customers redeeming more coupons and rewards

RetailWire

Customers looking to stretch their dollars are redeeming coupons and taking advantage of loyalty rewards, according to Restaurant Brands International CEO Jose Cil. RBI, the parent company of Burger King, Popeyes and Tim Hortons, has raised menu prices this year to offset higher costs.

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Adapting to the New Normal in Retail: 5 Ways to Improve Your Digital Presence

RetailMinded

The COVID-19 pandemic shifted consumer buying behavior to the online world, forcing retailers to adapt quickly. Even as the world recovers from the pandemic, e-commerce still has a stronghold , so it’s crucial for retailers to cater to the needs of consumers who prefer to shop online. Since customers are now more inclined to shop at online retailers than offline brick-and-mortar ones, a digital presence is a must.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib