Thu.Apr 15, 2021

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Dell Divests VMware: Investors Cheer While Customers Yawn

Forrester eCommerce

When Dell Technologies completed it acquisition of EMC in 2016, it gained a sweetheart of an asset: VMware. More precisely, it gained 80% of VMware, making the software dynamo a mostly autonomous company in the Dell Technologies family of companies. Dell Technologies just announced the expected spin-out of that 80% ownership, making VMware a fully […].

Customer 334
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NRF: Retail Sales Rose 17.7% YoY in March as Recovery Accelerated

Retail TouchPoints

As COVID-19 vaccine rollouts continued and government checks generated more spending power, retail sales rose 17.7% YoY and 7.4% from February 2021 in March 2021 according to data from the National Retail Federation (NRF). The Census Bureau’s outlook was even rosier, with estimates putting monthly retail sales 27.7% higher YoY and 6.7% over the previous month.

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Culture Is Critical To Your Customer Obsession Strategy

Forrester eCommerce

Tired of hearing the phrase “Culture eats strategy for breakfast”? As more CEOs put customer obsession at the heart of their corporate strategy, the mantra bears repeating — because customer-obsessed companies put in the culture work to educate and encourage the workforce on everyone’s role in the customer-obsession strategy. Otherwise, the strategy stalls out or even negatively impacts the culture.

Customer 285
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Latana Uses Machine Learning to Help Retailers Track Their Marketing’s Impact

Retail TouchPoints

Latana offers AI-powered brand tracking designed to help retailers make better marketing decisions with scalable insights. The solution provider’s machine learning technology can accurately track retailers’ brands to provides deep audience segmentation. One area Latana’s dashboard can track is sustainability, which can help retailers manage consumer sentiment regarding their efforts in this area.

Retail 272
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Microsoft Doubles Down On Healthcare And Conversational AI With $19.7B Purchase of Nuance

Forrester eCommerce

Earlier this week Microsoft announced its intent to acquire Nuance for $19.7B in its second largest acquisition after LinkedIn. For the past 15 years Nuance has been the largest independent speech recognition vendor servicing healthcare and enterprise customer service markets. With this acquisition Microsoft gets serious healthcare chops, an arsenal of conversational AI assets (including […].

Customer 264
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Rinkit Deploys New Solution to Engage with Expanded Customer Base

Retail TouchPoints

Online home and garden retailer Rinkit has partnered with customer engagement firm Emarsys to better connect with its customers worldwide following explosive growth last year. In 2020, Rinkit’s online sales increased 284% and its email database expanded from 70,000 customers to 300,000. The company now reaches 570,000 customers across the UK, Germany, the U.S. and Australia.

Customer 260

More Trending

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How to Use Google’s Call-Only Ads to Send Profits Soaring

Kissmetrics

For service businesses everywhere, the noise of the telephone is often the sweet sound of sales. But maybe your phone isn’t ringing much anymore. The internet has made it easier than ever for customers to get in touch with businesses without picking up the phone. That’s great for introverts, but it’s not always good for business owners and service providers who’d rather chat with potential customers on the phone than respond to a slew of emails.

Reference 255
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Forrester eCommerce

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How to Advertise on Walmart Marketplace

Kissmetrics

If a company counted roughly half of the U.S. population as customers, you’d be pretty eager to use that platform to advertise your business, right? Well, that’s exactly what Walmart Marketplace allows you to do. It gives you the ability to reach a huge market of highly targeted, engaged consumers , so why doesn’t it get as much attention as other platforms such as Amazon?

eCommerce 252
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Target, Walmart Make Investments to Enhance Last Mile Delivery

Retail TouchPoints

Both Target and Walmart have announced new investments in last mile delivery technologies, highlighting the growing importance of fulfillment in the post-COVID environment. Target is testing out a new localized delivery system via a pair-up of its new sortation center in Minnesota and its Shipt delivery service that it hopes will speed up delivery times.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Best eCommerce Tools for 2021

Omniconvert

Here is a shortlist of the best eCommerce tools you will need to keep track and grow your business in 2021 and beyond. The post Best eCommerce Tools for 2021 appeared first on Omniconvert Ecommerce Growth Blog.

eCommerce 146
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Signifyd Raises an Additional $205 Million, Eyes Further Expansion in Latin America

Retail TouchPoints

Signifyd has received $205 million in Series E growth equity financing that values the company at $1.34 billion. The funding will be used to expand the Signifyd Commerce Protection Platform and identity graph globally across digital shopping and payments. In particular, Signifyd will accelerate its expansion in Latin America and continue its growth in EMEA.

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Convenience retailers need to improve their use of data

TalkingRetail

The convenience sector needs to improve its use of data in order to compete with Amazon, which could be the 6th largest supermarket if current shoppers swapped just one grocery shop per month, new research indicates. The TWC Trends Spring 2021 Report, from intelligence and technology consultancy TWC, highlights that the online delivery trend is. This story continues at Convenience retailers need to improve their use of data.

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At Home Upgrades Omnichannel CX and Fulfillment with new OMS

Retail TouchPoints

At Home Group Inc. is deploying a new order management system (OMS) as the home décor retailer seeks to offer a more modern omnichannel customer experience and improve in-store fulfillment. The retailer partnered with Manhattan Associates to implement its Manhattan Active Omni OMS to level up its sales, service and fulfillment operations. The technology will help At Home optimize inventory availability across its network of home décor superstores, which includes 225 At Home locations.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Best Cheap WordPress Hosting (Apr 2021)

Ecommerce Platforms

There are a few misconceptions around web hosting. The term itself can sound complicated and it can scare a technophobe ecommerce retailer, but in 2021 web hosting isn't that complicated. A lot of retailers are sort of semi-aware of what it is, but also feel like it's not that important. This is the biggest misconception. Picking between hosting companies should be one of the first things you do as a retailer, right up there with choosing your platform or deciding on your store's name.

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Forrester Q&A: How CMOs Can Meet Louder Demands for Localization

Retail TouchPoints

If you’re in marketing, you’ve likely heard the phrase “go global, act local” more than once. But in an era brimming with geopolitical disruption, economic volatility and social crises, localization is more than just a buzzword. A Forrester report titled Geopolitical Disruption Demands Local Trust reveals that existing consumer demands for local, relevant experiences have compounded during the pandemic.

Consumer 172
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The shift to the suburbs predates COVID-19. Did retailers miss the signs?

RetailDive

As suburban populations grew over the past decade, retailers consistently ignored the trend in favor of cities, writes Euromonitor International's Bob Hoyler.

Retail 125
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How To Group WooCommerce Customers To Manage Your Store?

MakeWebBetter

Customer groups are far-reaching resources for managing your online store and running impactful marketing strategies. Also, conversion paths are crucial for a successful business. Therefore, you can segment your WooCommerce customers into groups with minimal effort by analyzing their conversion paths. My recommendation is that you should definitely group your WooCommerce Customers for better organization. […].

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Macy's Backstage opening 45 shop-in-shops

RetailDive

Betting big on off-price, the department store will operate 10 more spaces than originally planned, along with more freestanding stores.

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Top eBay Auction Selling Tips

ecomdash

The experts have spoken and we've compiled the best eBay auction selling tips to help you attract buyers and increase bidding prices. The post Top eBay Auction Selling Tips appeared first on Ecomdash.

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Amazon's Jeff Bezos: 'We need a better vision for our employees' success'

RetailDive

In his final letter to shareholders as chief, the executive acknowledged a recent unionization effort and outlined a broad vision for creating value.

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Nisa partner extends Bolton store

TalkingRetail

Retailer Krishan Patel has extended his Nisa Local store in Bolton. Patel bought the Tonge Moor Road store in 2018 and ran it with an independent fascia as he waited for the opportunity to buy the empty property next door, which would enable an extension and re-fit of his existing store. The store, which now stands. This story continues at Nisa partner extends Bolton store.

Retail 94
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Up to 1,200 jobs at risk as Asda plans to overhaul in-store bakeries

365 Retail

Supermarket chain Asda has started consulting with more than 1,000 staff over its plans to overhaul its in-store bakeries. The company said that it was treating redundancy as “the last option” during the consultations, which it said was sparked by changing tastes among shoppers. The supermarket chain said that customer demands were changing. (Rui Vieira/PA).

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5 Tips For Building a Successful Loyalty Program

Omnisend

Reading Time: 6 minutes. Many things have changed over the past year, including how we shop. This includes how customers view and store owners use loyalty programs. Many brick-and-mortar stores have had to digitize their loyalty programs as more and more shoppers have switched to online shopping. Loyalty and rewards programs have become one of the trending add-ons for online stores looking to increase their number of new customers.

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7 Ecommerce Landing Page Optimization Hacks to Skyrocket Your Sales in 2021 and Beyond

Omniconvert

To help visitors make a purchase decision, here are some result-driven eCommerce landing page optimization hacks to help you generate more leads and sales. The post 7 Ecommerce Landing Page Optimization Hacks to Skyrocket Your Sales in 2021 and Beyond appeared first on Omniconvert Ecommerce Growth Blog.

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9 Ecommerce Podcasts You Need to Supercharge Your Business

Omnisend

Reading Time: 5 minutes. Podcasts have been booming over the last few years. By January 2020, there were 850,000 active podcasts, up from 750,000 in 2019 according to Podcast Insights. Ecommerce podcasts have also witnessed a sharp increase with businesses spending over $710 million in podcast advertising in 2019 and $780 million in 2020. This amount is expected to surpass a staggering $1.6 billion by 2024 as more and more people tune in to get top-notch advice on boosting their online businesse

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Q1 2021 Social Media Water Cooler

ROI Revolution

Published April 15, 2021. Boost With Facebook Focuses on Small Business Success. Facebook is expanding on its commitment to support small businesses with its Boost With Facebook program , which offers a range of free marketing tools focused on increasing awareness as well as customized marketing plans for small businesses. Facebook is especially focused on educating users and business owners about advertising in the wake of Apple’s iOS 14.5 privacy updates.

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What Customer Engagement Marketing is (and How to Use it)

Omnisend

Reading Time: 11 minutes. The best brands are built on a strong foundation of customer trust and mutually beneficial engagement. A prime way of reaching this crossroad is with customer engagement marketing and customer engagement strategies. Customer engagement can come in many forms, from contests on social media to openly addressing customer feedback.

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More retailer mobile apps offer PayPal than Apple Pay: report

RetailDive

Incognia's study also found that Sephora, Lowe's and Home Depot had the lowest in-app checkout friction for delivery purchases.

PayPal 99
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5 Tips For Building a Successful Loyalty Program

Omnisend

Reading Time: 6 minutes. Many things have changed over the past year, including how we shop. This includes how customers view and store owners use loyalty programs. Many brick-and-mortar stores have had to digitize their loyalty programs as more and more shoppers have switched to online shopping. Loyalty and rewards programs have become one of the trending add-ons for online stores looking to increase their number of new customers.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib