Fri.Jul 06, 2018

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Don’t Miss These Top Ecommerce Conferences in 2018

BigCommerce

One of the best ways to keep current with trends in the market is by attending ecommerce conferences. Not only are they great for listening to motivational speeches by executives from the world’s largest retailers, these events provide excellent networking opportunities that can help your business grow. In this post, you’ll find nine of the top ecommerce expos worldwide and what you can expect from attending them, and you’ll also learn how to effectively prepare to for a conference.

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CIOs: Transform Your Teams If You Want To Deliver Winning IoT Products

Forrester eCommerce

Sadly, most companies don’t have the right operating and development practices to build and deliver great customer experiences for their IoT-enabled products and services. To help CIOs get this right, my very impressive CIO-team colleague, Jeffrey Hammond, has created a collection of reports that catalog the best practices that successful CIOs and digital leaders are […].

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5 Things You Can Do Now To Nail Your Marketing And Loyalty Strategy During The Holiday Season

RTP blog

By RJ Horsley, SpotOn The holiday season is almost here! Don’t check the date or the weather — it’s still summer. But it’s definitely not too early to start planning marketing and loyalty promotions for Thanksgiving, Christmas, New Year’s and everything in between. This will give you an edge when it comes to competing with “big box” stores. Plus, when you take the time to plan emails and content now, you won’t have to start from scratch during your busiest time of year.

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What the IPG Acxiom Deal Means For Marketers

Forrester eCommerce

IPG announced a deal to acquire Acxiom Marketing Services to much fanfare from the business press and financial analysts praising the potential of marketing powered by Acxiom’s data and IPG’s growing ad tech capabilities. However, before we rush to applaud IPG ‘s business acumen and industry foresight let’s unpack the implications.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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X-Cart Review: Ecommerce Power Like No Other (But Development Skills Required)

Ecommerce Platforms

Since 2001, X-Cart has provided ecommerce and multivendor tools for over 35,000 online stores. The X-Cart brand is synonymous with creative control and complete oversight, considering it's a self-hosted, high-performance solution. This might sound like a dream to some online business owners, but for others, it's not exactly what they need. The good news is that it's rather easy to figure out if X-Cart is the right ecommerce platform for your business, since it mainly has to do with how much expe

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Use Journey Analytics To Power Your Marketing Strategy

Forrester eCommerce

I recently heard a story where a loyalty program member of an online retailer had her account hacked. Hackers then went on a shopping spree and as a result, she lost a significant loss of money. Sure, the brand failed to keep her information secure – but where they really failed was in their next […].

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What your ad team must change to survive the digital shift

Salsify

As audience and ad dollars shift online, brands need to adopt new ways to succeed on the digital shelf. In a recent AdAge webinar “ The Digital Shift: How Brands Win on Amazon ,” Salsify co-founder Rob Gonzalez shares how brands can operate and succeed under the strict and ever-changing algorithms that dictate success in modern commerce. You can watch the full webinar now or read our round-up of highlights below.

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Improved API for Easy List Subscription & Membership Control

Klaviyo

The post Improved API for Easy List Subscription & Membership Control appeared first on Klaviyo.

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5 Signs Your Small Business Needs to Start Outsourcing

Payoneer

Editor’s note: This is a guest post by Raj Jana, Founder, JavaPresse. Outsourcing has been around since businesses first came into existence. Sending out for work simply makes good business sense. It frees up your time and resources without sacrificing quality, and it also rewarding specialists for their work. It’s a real win-win situation. And with the explosion of the digital revolution , it’s becoming easier and more effective to outsource work.

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SnapAV takes audience building to the extreme

Dynamic Yield

B2B Audio/Visual supplier uses hundreds of audiences to better understand purchase behavior. The post SnapAV takes audience building to the extreme appeared first on Dynamic Yield.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Selling Physical Products with a 100% Remote Team

eCommerceFuel

Fred Perrota has a team of nine remote employees that help him run Tortuga, a backpack brand that’s beloved by travelers and digital nomads. Today he’s weighing in on how he finds solid remote employees and how his entire business runs like a well-oiled machine. He also shares some of the biggest lessons he’s learned as he runs his physical product business with a completely remote staff.

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Edgeprop personalizes the user experience

Dynamic Yield

Real estate site taps into advanced personalization capabilities to speak to each user segment. The post Edgeprop personalizes the user experience appeared first on Dynamic Yield.

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Wireless Retail Trends You Might Be Missing

iQmetrix

Ever-changing; it’s the best descriptor for the wireless industry. We’ve said it once, and we’ll say it again—with wireless being a place of constant betterment, innovation, and advancement, it can be tough to know what the latest trends are and even tougher to decide which are worth following and which will be forgotten in the next day, month, week, or year.

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An Overview of Dynamic Yield Recommendations

Dynamic Yield

Real time product and content recommendations powered by advanced machine learning and AI. The post An Overview of Dynamic Yield Recommendations appeared first on Dynamic Yield.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Weebly Release Notes: New Features from June

Weebly

We’ve been busy behind the scenes making product improvements for our customers. In June, we released the much requested ability to create customer accounts and made a huge overhaul of our marketing tools. We also launched the option to define product customizations, hide products that are not available for purchase and gave you the ability to manage products reviews from your Android device.

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Lamoda Achieves $15M Uplift in Gross Profit

Dynamic Yield

Leading fashion retailer personalized and optimized experiences of 20M online customers to drive millions in sales. The post Lamoda Achieves $15M Uplift in Gross Profit appeared first on Dynamic Yield.

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Getting Personal with Food

ItemMaster

Personalization is a key trend in America today and the food sector has not been spared. The movement includes using consumers’ personal information to develop individualized diet plans, products, and services. This trend is fed by a number of consumer shifts that have created the need (in some cases) or desire (in others) for personalized food choices. .

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Croma achieves closer integration between offline and online

Dynamic Yield

Electronics retailer connects customer data across multiple touchpoints for seamless experience creation. The post Croma achieves closer integration between offline and online appeared first on Dynamic Yield.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Recorded Joint Webinar: SHOP.COM Marketplace Seller Opportunities

ChannelSale

Over 3 million customers. • Approaching $750 million in annualized retail sales. • Millions of monthly unique visitors. Keynote Speakers: James Ferrier , Director – Marketplace Sales, Shop.com. Eddie Alberty , VP – Strategic Partnerships, Shop.com. View Recorded Webinar. Here’s what you can expect to know from the Webinar: How Shop.com marketplace operates.

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Sephora SEA maintains relevance through smarter execution of personalization

Dynamic Yield

Iconic beauty brand increases rate of customer learnings by speeding up experimentation. The post Sephora SEA maintains relevance through smarter execution of personalization appeared first on Dynamic Yield.

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How to Calculate Purchase Frequency, and 3 Tips to Improve It!

Smile.io

Editor’s Note: This post was originally published February 20th, 2015 and was updated for accuracy and comprehensiveness on July 6th, 2018. ?"Purchase frequency is the number of times an average customer buys a good or service from a single seller in a given period.". ?. - The Financial Dictionary.

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APMEX finds personalization worth more than its weight in gold

Dynamic Yield

Online gold & silver provider achieves double digit growth and conversions from investment in personalization. The post APMEX finds personalization worth more than its weight in gold appeared first on Dynamic Yield.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Unified Marketing Platform vs. Point Solutions: The Ultimate Verdict

Dynamic Yield

CEO Liad Agmon explains the advantages of using an integrated marketing platform instead of several point solutions for personalization. The post Unified Marketing Platform vs. Point Solutions: The Ultimate Verdict appeared first on Dynamic Yield.

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Personalization Technology: The Build vs. Buy Decision

Dynamic Yield

CEO Liad Agmon shares a framework to help marketers decide whether to build or buy personalization technology. The post Personalization Technology: The Build vs. Buy Decision appeared first on Dynamic Yield.

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Machine Learning Based Optimization vs. A/B Testing

Dynamic Yield

CEO Liad Agmon discusses whether it’s possible to personalize experience at scale with A/B testing. The post Machine Learning Based Optimization vs. A/B Testing appeared first on Dynamic Yield.

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Overlooked Aspects of Product Recommendations

Dynamic Yield

CEO Liad Agmon tackles an industry myth that product recommendations are all about the algorithm. The post Overlooked Aspects of Product Recommendations appeared first on Dynamic Yield.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Mobile Retail Apps: Designing a Better Experience

Dynamic Yield

Consumers have made clear their preferences for mobile shopping and brands need to invest serious energy into the strategies driving their retail apps. The post Mobile Retail Apps: Designing a Better Experience appeared first on Dynamic Yield.

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The Importance of Open Architecture Digital Marketing Software

Dynamic Yield

CEO Liad Agmon shares what the open architecture approach means for the modern tech stack. The post The Importance of Open Architecture Digital Marketing Software appeared first on Dynamic Yield.

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Beating Email Fatigue with Smart Personalization

Dynamic Yield

CEO Liad Agmon describes how marketers can balance the need to deliver high impact email campaigns with positive customer experiences. The post Beating Email Fatigue with Smart Personalization appeared first on Dynamic Yield.

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Personalization and Behavior-Based Trigger Marketing

Dynamic Yield

CEO Liad Agmon discusses how an effective trigger strategy can help continue to nurture the relationship between brands and customers. The post Personalization and Behavior-Based Trigger Marketing appeared first on Dynamic Yield.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib