Thu.Nov 01, 2018

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Stop trying to get every customer to love you

Forrester eCommerce

Very quietly last month, Path, the social media network founded by Shawn Fanning (Napster) and former Facebook executive Dave Morin, closed its doors after 18 years. What differentiated Path in the early days was that it limited the number of users’ connections to the seemingly arbitrary number of 150. Adding any additional contacts required that […].

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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not. You likely just picked up a new toothbrush when you were standing in line at the store.

B2C 354
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Join us at CX Europe 2018 for insight into customer understanding and other key CX priorities

Forrester eCommerce

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide. CX Europe 2018 is just 10 days from now — Tuesday […].

Other 366
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How to Generate Leads on Facebook

Groove

By the end of 2018’s first quarter, Facebook amassed 2.19 billion active users. That’s 2.19 billion potential customers for any number of products and/or services – if marketed to properly. That being said, it can be easy to get overwhelmed but it doesn’t have to be if you ask yourself the right questions to target your audience. Thats why we're breaking down simple ways to attract and nurture leads on Facebook.

Books 231
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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India’s eCommerce Firms Brace for Additional Losses

Forrester eCommerce

This week India’s key eCommerce firms — Flipkart, Paytm Mall, PhonePe, ShopClues, and Swiggy — posted combined losses of ?6,445 crore (US$970 million) for the 2017-2018 fiscal year. We expect this to worsen in the coming years as companies scale up rapidly to capture market share. Forrester sees the following trends the Indian eCommerce landscape […].

eCommerce 336
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6 Brands Discuss How Amazon Pay Increases Their Customer Experience

BigCommerce

It’s no surprise that Amazon is a major player in the ecommerce space.

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A Handy Dropship.Me Review: Everything You Need to Know

Ecommerce Platforms

Running a successful e-commerce store is a heck of a lot easier when you have the right plugins installed. This is where Dropship.me comes into its own. In light of this, we've put together a comprehensive Dropship.me review- so you can decide whether this resource is right for your business. Let's dive in! Dropship.me Review: What's Dropship.me? You can easily spend hours researching potential products to dropship from your e-commerce store, to then realize further down the line the product's a

eCommerce 203
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Key Takeaways From The Forrester Wave™: Global Merchant Payment Providers, Q4 2018

Forrester eCommerce

We recently published the “The Forrester Wave™: Global Merchant Payment Providers, Q4 2018” report, which identifies the 11 most significant global payment vendors that can help enterprise merchants with their omnichannel efforts. The report includes assessments of ACI Worldwide, Adyen, Chase Merchant Services, CyberSource, Elavon, First Data, Ingenico Group, Paysafe Group, Wirecard, Worldine, and Worldpay […].

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232: Facebook Chatbots – Creative Business Use Cases With Dana Tran

My Wife Quit Her Job

Today I’m thrilled to have Dana Tran on the show. Dana is someone who I randomly met at Social Media Marketing World and I must say that I’ve been super lucky when it comes to bumping into random people at conferences. Dana runs Thinktuitive where she focuses on writing content for Facebook Messenger bots. In fact, she has a premium course called Bot Essentials that helps non techie entrepreneurs build their own chatbots.

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The impact of Amazon badges on traffic and conversion

Profitero

Scroll through any Amazon search results page and you’re bound to see products with the “Amazon’s Choice” and “Best Seller” badges. How do these badges influence shoppers and why should every brand seek to win them? Using Profitero’s new Amazon Traffic & Conversion Analytics , we cut to the heart of this mystery to determine just what impact Amazon badges can have on product performance, specifically on traffic and conversion rates.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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232: Facebook Chatbots – Creative Business Use Cases With Dana Tran

My Wife Quit Her Job

Today I’m thrilled to have Dana Tran on the show. Dana is someone who I randomly met at Social Media Marketing World and I must say that I’ve been super lucky when it comes to bumping into random people at conferences. Dana runs Thinktuitive where she focuses on writing content for Facebook Messenger bots. In fact, she has a premium course called Bot Essentials that helps non techie entrepreneurs build their own chatbots.

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Deliverability 101: Sailthru’s Glossary of Terms, Acronyms and Regulations

Sailthru

You’ve just created what you think is the perfect marketing email. It’s crisp and beautiful, user-friendly and relevant. It may even be your best email yet. However, there’s a 95% chance nobody will ever see it. That’s roughly how much email Gmail’s network outright blocks… as well as those of Yahoo!, Hotmail, Comcast and AOL. Every day, billions of messages are marked as spam, never to see the light of the inbox.

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What to Do If Major Retailers Violate Map

Wiser

The easiest way to prevent future MAP violations is to stop distribution to that retailer. However, this tactic doesn’t work so well if that retailer is named Walmart. Or Target. Or Amazon. . Amazon is projected to collect nearly 50 percent of all online retail spend in the U.S. in 2018. Target’s Q2 revenue was $17.55 billion and Walmart’s was $128 billion.

Retail 79
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100+ Simple Crafts To Make And Sell Online

eCommerce CEO

Wondering if you can start an online business selling DIY crafts and make some extra cash? The opportunity for a craft business is massive. Craft sales in the US rakes in over $44 billion yearly. But what products should you make and sell to tap into that? You shouldn’t just pick up any craft and think you’d make extra money from it. You also have to put the right side of your brain to work.

Jewelry 81
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How Renfro Embraced Digital Transformation to Meet the Demands of Modern Commerce

Salsify

Chances are you’ve slipped your feet into a pair of socks made by Renfro Corporation. It’s estimated that the almost century-old legwear manufacturer produces one of every five pairs of socks in the US. Karen Howard, director of digital operations at Renfro, has 30 years of retail experience and has spent the last two years working to usher digital change throughout the company’s go-to-market operations.

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5 Ways IoT Improves Ecommerce Businesses

ecomdash

The Internet of Things has been a hot topic for years now, and the fact that we’re still talking about it should attest to its prosperity. But beyond just asking questions like “What is IoT,” or “How does IoT work,” it’s time to start diving deeper with “how can IoT improve your ecommerce store?”. From enhancing the customer experience to automating logistics, the IoT has a broad range of applications.

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3 Dystopian Stories Retold for the Retail Apocalypse

Liveintent

An apocalypse is upon us. No, not the zombie one. Or the alien one. Or the nuclear one (we hope). But rather – gasp! – the retail apocalypse. Yes, marketers, brands, and customers are looking around them and realizing that nothing is the same as it once was. The advertising process has transformed, the buying process is now spread across channels, and the only way to truly understand it is by manipulating great works of fiction!

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Ecommerce Lately: October 2018

ecomdash

Online sellers know how fast the ecommerce landscape can change and it can seem impossible to keep up. With Ecommerce Lately, it’s never been easier! We’ve highlighted the most important stories in the month of October, so that you’re up-to-date on the newest ecommerce happenings. Google Analytics For Majority of Shopify Stores is Inaccurate. The Google Analytics setup for most of the 600,000 stores on Shopify’s platform is inaccurate.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How To Setup And Run an eCommerce Referral Program To Grow Faster

Lemonstand

If you have an online store with a decent-sized customer base, a steady number of orders, and recurring revenue, it’s very possible that people are talking about you, and you are already acquiring new customers via word-of-mouth, even if you haven’t yet set up an eCommerce referral program. Think about the last time you recommended your favorite restaurant, city, or online store to your friends.

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How to Win at E-Commerce Black Friday

Prisync

If there’s one thing you can be certain about in the world of e-commerce, it’s that sales increase on Black Friday. Why? Because shoppers are actively looking to find the best deals and spend their hard earned cash. The only thing you need to do?

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Will Amazon Ban the Hybrid Approach for Sellers & Vendors? [Update]

CPC Strategy

If you’ve been following the Amazon Vendor community on LinkedIn, you’ve probably noticed an influx of articles stating that Amazon will begin actively. > Read More. The post Will Amazon Ban the Hybrid Approach for Sellers & Vendors? [Update] appeared first on Retail Performance Marketing Blog - CPC Strategy.

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5 Ways to Strengthen Your Brand Community with Social Proof

Smile.io

There are few things that encourage us to spend money more efficiently than the opinions of others. Thanks to the principles of persuasion , we’re all more likely to do something when we know someone else has already done it.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Keeping Up With The Competition: Why eCommerce Merchants Need A Product Management System

ItemMaster

Commerce has been revolutionized with the advent (and subsequent boom) of the Internet. With any and all information that could ever be desired at consumers’ fingertips, the importance of standing out from the crowd rises every day. There are so many new businesses, startups, and eCommerce retailers cropping up that consumers now have the pick of the litter.

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Are Fickle Millennials the Best Omnichannel Shoppers?

OrderDynamics

Are Fickle Millennials the Best Omnichannel Shoppers? We are often asked by retailers about the why’s of omnichannel. Why take on such a big effort? Why do this now, instead of some day in the future? Why will this help with increasing sales? The answers to these questions come right back to learning about your best shopper. In that regard, the best omnichannel shoppers point to your answers.

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Keeping Up With The Competition: Why eCommerce Merchants Need A Product Management System

ItemMaster

Commerce has been revolutionized with the advent (and subsequent boom) of the Internet. With any and all information that could ever be desired at consumers’ fingertips, the importance of standing out from the crowd rises every day. There are so many new businesses, startups, and eCommerce retailers cropping up that consumers now have the pick of the litter.