Thu.Nov 01, 2018

Long B2C Sales Cycle? Use Content to Power Marketing


Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not.

B2C 366

Stop trying to get every customer to love you

Forrester eCommerce

Very quietly last month, Path, the social media network founded by Shawn Fanning (Napster) and former Facebook executive Dave Morin, closed its doors after 18 years.

232: Facebook Chatbots – Creative Business Use Cases With Dana Tran

My Wife Quit Her Job

Today I’m thrilled to have Dana Tran on the show. Dana is someone who I randomly met at Social Media Marketing World and I must say that I’ve been super lucky when it comes to bumping into random people at conferences. Dana runs Thinktuitive where she focuses on writing content for Facebook Messenger bots. In fact, she has a premium course called Bot Essentials that helps non techie entrepreneurs build their own chatbots.

Join us at CX Europe 2018 for insight into customer understanding and other key CX priorities

Forrester eCommerce

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide.

Other 268

6 Brands Discuss How Amazon Pay Increases Their Customer Experience


It’s no surprise that Amazon is a major player in the ecommerce space. And for many, Amazon is the go-to… Payments

AI And Automation Aren’t Quick Wins — Invest Anyway

Forrester eCommerce

Automation, AI, and robotics have risen to the top of the CIO agenda, but the road to realizing business value with these technologies is long and winding. Organizations that succeed with these technologies make numerous investments in prerequisites, which Forrester encapsulates in a model called RQ, the robotics quotient. We’ve just released a new report […]. automation

More Trending

India’s eCommerce Firms Brace for Additional Losses

Forrester eCommerce

This week India’s key eCommerce firms — Flipkart, Paytm Mall, PhonePe, ShopClues, and Swiggy — posted combined losses of ?6,445 6,445 crore (US$970 million) for the 2017-2018 fiscal year. We expect this to worsen in the coming years as companies scale up rapidly to capture market share. Forrester sees the following trends the Indian eCommerce landscape […]. B2C ecommerce ecommerce amazon digital retail Flipkart Food Ordering India mobile Swiggy Uber

The impact of Amazon badges on traffic and conversion


Scroll through any Amazon search results page and you’re bound to see products with the “Amazon’s Choice” and “Best Seller” badges. How do these badges influence shoppers and why should every brand seek to win them?

Key Takeaways From The Forrester Wave™: Global Merchant Payment Providers, Q4 2018

Forrester eCommerce

We recently published the “The Forrester Wave™: Global Merchant Payment Providers, Q4 2018” report, which identifies the 11 most significant global payment vendors that can help enterprise merchants with their omnichannel efforts. The report includes assessments of ACI Worldwide, Adyen, Chase Merchant Services, CyberSource, Elavon, First Data, Ingenico Group, Paysafe Group, Wirecard, Worldine, and Worldpay […]. payments

Are Fickle Millennials the Best Omnichannel Shoppers?


Are Fickle Millennials the Best Omnichannel Shoppers? We are often asked by retailers about the why’s of omnichannel. Why take on such a big effort? Why do this now, instead of some day in the future? Why will this help with increasing sales?

5 Ways IoT Improves Ecommerce Businesses


The Internet of Things has been a hot topic for years now, and the fact that we’re still talking about it should attest to its prosperity. But beyond just asking questions like “What is IoT,” or “How does IoT work,” it’s time to start diving deeper with “how can IoT improve your ecommerce store?”.

100+ Simple Crafts To Make And Sell Online

eCommerce CEO

Wondering if you can start an online business selling DIY crafts and make some extra cash? The opportunity for a craft business is massive. Craft sales in the US rakes in over $44 billion yearly. But what products should you make and sell to tap into that?

Ecommerce Lately: October 2018


Online sellers know how fast the ecommerce landscape can change and it can seem impossible to keep up. With Ecommerce Lately, it’s never been easier! We’ve highlighted the most important stories in the month of October, so that you’re up-to-date on the newest ecommerce happenings.

Toys 68

How to Win at E-Commerce Black Friday


If there’s one thing you can be certain about in the world of e-commerce, it’s that sales increase on Black Friday. Because shoppers are actively looking to find the best deals and spend their hard earned cash. The only thing you need to do?

How to Generate Leads on Facebook


By the end of 2018’s first quarter, Facebook amassed 2.19 billion active users. That’s 2.19 billion potential customers for any number of products and/or services – if marketed to properly.

Books 55

3 Dystopian Stories Retold for the Retail Apocalypse


An apocalypse is upon us. No, not the zombie one. Or the alien one. Or the nuclear one (we hope). But rather – gasp! – the retail apocalypse. Yes, marketers, brands, and customers are looking around them and realizing that nothing is the same as it once was. The advertising process has transformed, the buying process is now spread across channels, and the only way to truly understand it is by manipulating great works of fiction!

5 Ways to Strengthen Your Brand Community with Social Proof

There are few things that encourage us to spend money more efficiently than the opinions of others. Thanks to the principles of persuasion , we’re all more likely to do something when we know someone else has already done it. Commerce Tips Reward Program Strategy

Other 50

How To Setup And Run an eCommerce Referral Program To Grow Faster


If you have an online store with a decent-sized customer base, a steady number of orders, and recurring revenue, it’s very possible that people are talking about you, and you are already acquiring new customers via word-of-mouth, even if you haven’t yet set up an eCommerce referral program.

Will Amazon Ban the Hybrid Approach for Sellers & Vendors? [Update]

CPC Strategy

If you’ve been following the Amazon Vendor community on LinkedIn, you’ve probably noticed an influx of articles stating that Amazon will begin actively. Read More. The post Will Amazon Ban the Hybrid Approach for Sellers & Vendors? Update] appeared first on Retail Performance Marketing Blog - CPC Strategy. Amazon Marketplace

Deliverability 101: Sailthru’s Glossary of Terms, Acronyms and Regulations


You’ve just created what you think is the perfect marketing email. It’s crisp and beautiful, user-friendly and relevant. It may even be your best email yet. However, there’s a 95% chance nobody will ever see it.

Arts 34

Keeping Up With The Competition: Why eCommerce Merchants Need A Product Management System


Commerce has been revolutionized with the advent (and subsequent boom) of the Internet. With any and all information that could ever be desired at consumers’ fingertips, the importance of standing out from the crowd rises every day.

How Renfro Embraced Digital Transformation to Meet the Demands of Modern Commerce


Chances are you’ve slipped your feet into a pair of socks made by Renfro Corporation. It’s estimated that the almost century-old legwear manufacturer produces one of every five pairs of socks in the US.

Keeping Up With The Competition: Why eCommerce Merchants Need A Product Management System


Commerce has been revolutionized with the advent (and subsequent boom) of the Internet. With any and all information that could ever be desired at consumers’ fingertips, the importance of standing out from the crowd rises every day.

What to Do If Major Retailers Violate Map


The easiest way to prevent future MAP violations is to stop distribution to that retailer. However, this tactic doesn’t work so well if that retailer is named Walmart. Or Target. Or Amazon. . Amazon is projected to collect nearly 50 percent of all online retail spend in the U.S. in 2018.