Tue.Sep 17, 2019

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Google’s New Link Building Guidelines

Kissmetrics

In case you missed it, Google has just changed up the rules for link building. It used to be that when people link to you, the link would either be a dofollow link or a nofollow link. Well, that’s now changed. They are now introducing 2 more link types that will affect SEOs. Now before we get into the 2 new link types, make sure you read the whole post.

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Google research finds rising customer expectations of online retail

Retail Technology Review

Google and Kantar have unveiled research into customer experience across online retailers, analysing 33,500 online shoppers across 17 countries (2,000 UK consumers). The research demonstrates the need for retailers to innovate and improve experience at an ever-increasing rate, as it shows overall experience improving while satisfaction plateaus.

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How to Negotiate with Suppliers: 7 Expert Tips for Online Retailers

ecomdash

As an online retailer, your chance for profits starts even before your first sale. Here's the 7 tips from the experts on negotiating with suppliers. The post How to Negotiate with Suppliers: 7 Expert Tips for Online Retailers appeared first on Ecomdash.

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Long Tail Keywords for eCommerce: Our Advanced Strategies to Rank for and Profit from Them

Inflow Insights

We have seen that eCommerce marketers tend to chase keywords with a high search volume. As a result, everyone in a given space is hunting for the same keywords that get search traffic. Does that sound familiar? These higher volume keywords can get good, sometimes great results…if you can beat the competition. Often, however, you end up running out of high volume keywords to target that you can actually rank for.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Square Capital Review (September 2019): Simple Business Loans

Ecommerce Platforms

Running a business is expensive. Even if you have the initial cash that you need to establish your company, you might need to tap into some extra capital as your venture grows, so that you can afford to take advantage of new opportunities. So, where can business owners go to get their hands on that additional cash? For most small businesses, the only option will be a business loan.

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AMH Material Handling completes two projects at Asda’s Lymedale DC to increase storage and throughput for George clothing

Retail Technology Review

AMH Material Handling has completed two projects for George clothing at the Asda Lymedale facility in Newcastle under Lyme. The projects have seen AMH increase storage capacity by 250,000 units and significantly speed up order throughput for George’s ecommerce operation.

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Podcast | Tips for Maximizing Your Email Marketing Success

Webbula

The post Podcast | Tips for Maximizing Your Email Marketing Success appeared first on Webbula.

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Brands have an easy choice: better stories or die.

Talkoot

“The inherent promise of the DNVB model is…to offer a buying experience as memorable as the product.” – Camille Kriebitzsch, Principal & cofounder of @ Eutopia VC. Cofounders Chris White and Jens Nicolaysen launched the outrageously UNPC partywear brand Shinesty from a UC Boulder college apartment in 2014. Today, this world-leading purveyor of denim-look jeankinis and pink pineapple formalwear has taken four rounds of venture investment and is still growing at breakneck speed.

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How to Measure Consumer Behavior: 3 Metrics for Brands and Retailers

Wiser

A brick-and-mortar store is in constant motion. The assortment, merchandising, layout—all change often. Why? In order to maximize revenue and provide top-notch customer service, of course. This is great, but there’s a real challenge behind knowing which strategy is the right one. Will that new display drive sales? Will a new product bring in more shoppers?

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Advice on Evaluating New Acquisition Channels from Top D2C Brands

Liveintent

Evaluating new partnership channels can be challenging. Questions like what metrics to pay attention to, how much to spend, and how long to “keep trying” in pursuit of success can make even the most seasoned marketer second-guess their efforts. That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Salesforce launches Consumer Goods Cloud

Retail Technology Review

Salesforce has introduced Consumer Goods Cloud, a new industry product that enables consumer goods companies to drive revenue growth and maximise ROI through improved retail execution capabilities.

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Sailthru Launches Third Annual Retail Personalization Index

Sailthru

Every summer, Sailthru browses retailers’ websites, signs up for email lists and downloads their mobile apps. Then we begin to analyze what comes next. We added items to our online shopping carts, cross-referenced newsletter content with our browser history, rated the relevance of recommendations, and the list goes on (and on…) Our proprietary methodology and exhaustive research, which also includes a survey of 1,500 consumers, culminates with the Retail Personalization Index , in which we deter

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ASOS and Amazon heavyweight to address businesses on eCommerce revolution

Retail Technology Review

One of Europe’s foremost eCommerce leaders is set to share his considerable experience of the industry at a free event in London next month.

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Deep Dive Into the Retail Personalization Index Top 10: Adidas

Sailthru

In the first Retail Personalization Index , Adidas earned a passable but unimpressive score, thanks to a solid sneakerhead strategy and a rich fitness app with sleep tracking functionality and motivational content. A few months later, the sportswear giant announced that it would stop advertising on television and instead, focus on targeting individual consumers.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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4 Ways to Test the Strength of Your Subscription Model

FastSpring

Subscription-based businesses are awesome! All you have to do is get a customer to buy once, and then you get recurring revenue without even thinking about it. It’s that simple, right? Wrong! While the recurring revenue part is true and awesome, retaining customers and creating a sustainable subscription-based business model can be super tricky. Not only do you have to develop a service that people want to renew regularly, but you have to make sure the renewal process goes off without a hitch an

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Deep Dive Into the Retail Personalization Index Top 10: Urban Outfitters

Sailthru

The first Retail Personalization Index had some obvious standouts and if we’re being honest, Urban Outfitters was not one of them. But after vowing to invest in data and analytics to improve personalization, the brand skyrocketed into the top 10 and stayed there. Email marketing represented a big part of Urban Outfitters’ evolution, with messages customized for each consumer from the initial welcome message.

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How Infographics Marketing Are Liable To Meet Content Goals?

MakeWebBetter

Did Infographics Marketing ever interested you to the extent that you plan to include it into your Content Marketing Strategy? “Content Is King” We all have been exclaiming this for quite a while now. And, hence, businesses are generating content goals on a regular basis. Is this regular content generation the only marketing goal for […]. The post How Infographics Marketing Are Liable To Meet Content Goals?

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Deep Dive Into the Retail Personalization Index: Nordstrom

Sailthru

Nordstrom wrote the book on customer service. Literally. After retiring from the company as its all-time top seller, Patrick McCarthy teamed up with business writer Robert Spector to publish The Nordstrom Way to Customer Service Excellence. Though luxury retailers have historically struggled with bringing their white glove service online, their customers have forced them to catch up.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Leveraging Retail Brand Partnerships to Increase Customer Loyalty

Customer Communications Group

The best brand partnerships provide a strategic way for retailers to expose their brand to new audiences, while offering more value to existing customers. These insights and examples show you how to get it right. The post Leveraging Retail Brand Partnerships to Increase Customer Loyalty appeared first on CCG.

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Deep Dive Into the Retail Personalization Index Top 10: DSW

Sailthru

During last year’s Retail Personalization Index, we called it: DSW was one to watch. From the first year to the second, the footwear retailer went from 26th place to missing the top 10 by a mere two points. And now in year three, DSW, the retailer responsible for 5% of North America’s footwear transactions, is in the top 5. In March DSW announced a new corporate name (Designer Brands Inc.) and a three-year plan, which includes enhancing its in-store offering.

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Realize Your (Computer) Vision, With Help

Forrester eCommerce

No in-house computer vision experts? How about large volumes of high-quality labeled images and videos? No? No problem. Find out about the enterprise computer vision vendors — offering computer vision platforms, pretrained models, custom models, data annotation services, and even tailored end-to-end solutions — that can turn your (computer) vision into reality.

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Deep Dive Into the Retail Personalization Index Top 10: Best Buy

Sailthru

1983 was a landmark year for technology. ARPANET officially changed to use the Internet protocol, creating the Internet as we know it today. Motorola introduced mobile phones to the public. Nintendo debuted Mario Bros. And Sound of Music, a small chain of stereo equipment stores in Minnesota, rebranded as Best Buy and expanded its offerings to include all consumer electronics.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Employee Spotlight: Julie Goldstein

Dynamic Yield

Employee Spotlight is a series that surfaces stories about the amazing individuals behind our omnichannel personalization platform. This month, meet Julie, our New York City-based People Operations Manager. The post Employee Spotlight: Julie Goldstein appeared first on Dynamic Yield.

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Deep Dive Into the Retail Personalization Index Top 10: Wayfair

Sailthru

Every category has its own unique set of challenges and furniture brands have plenty. Furniture doesn’t necessarily lend itself to online shopping, as people can’t see, feel or sit on the products. Showrooms have limited space and pushy salespeople, making discovery difficult. And the average sofa has a lifespan of seven to 10 years, which means that once you get a new customers, they may disappear for a decade.

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Shopify Brand Building: How to Build a Brand Your Customers Love

Prisync

With the rise in popularity of Shopify, almost anyone can build an e-commerce store about any topic. Shopify makes it really easy for anyone to have an idea and put together a store in minutes. There are also a wide range of themes and templates you can use to get started, even if you don’t.

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Deep Dive Into the Retail Personalization Index Top 10: The Home Depot

Sailthru

“The size of a football field” is a common descriptor, an easy way to quantify a massive space. At 128,000 square feet between the warehouse and outdoor garden area, the average Home Depot store is even larger than two football fields. Luckily for shoppers, The Home Depot geofences its stores, making them far easier to navigate than they could be. In-store app users can access aisle locator features and store maps, complete with products as GPS dots.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Shopify Brand Building: How to Build a Brand Your Customers Love

Prisync

With the rise in popularity of Shopify, almost anyone can build an e-commerce store about any topic. Shopify makes it really easy for anyone to have an idea and put together a store in minutes. There are also a wide range of themes and templates you can use to get started, even if you don’t.

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Deep Dive Into the Retail Personalization Index Top 10: Ulta

Sailthru

There are infinite combinations of skin type and coloring, bone structure and facial features, so no two beauty customers are the same. That means, perhaps more than other industries, beauty brands have to embrace personalization. And they are, based on Sailthru’s third Retail Personalization Index, where Ulta joins Sephora in the top 10. The largest beauty retailer in the U.S., Ulta invites customers to set a foundation for personalization with a robust preference center.

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Top 5 Tips for Furniture Retailers to Win the Online to In-Store Sales Battle

PERQ

The post Top 5 Tips for Furniture Retailers to Win the Online to In-Store Sales Battle appeared first on PERQ.

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2019 Retail Personalization Index

Sailthru

The post 2019 Retail Personalization Index appeared first on Sailthru.

Retail 60
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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio