Tue.Sep 17, 2019

Google’s New Link Building Guidelines

Kissmetrics

In case you missed it, Google has just changed up the rules for link building. It used to be that when people link to you, the link would either be a dofollow link or a nofollow link. Well, that’s now changed. They are now introducing 2 more link types that will affect SEOs.

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Google research finds rising customer expectations of online retail

Retail Technology Review

Google and Kantar have unveiled research into customer experience across online retailers, analysing 33,500 online shoppers across 17 countries (2,000 UK consumers). The research demonstrates the need for retailers to innovate and improve experience at an ever-increasing rate, as it shows overall experience improving while satisfaction plateaus. Critical Issues Internet Retailing

How to Negotiate with Suppliers: 7 Expert Tips for Online Retailers

ecomdash

As an online retailer, your chance for profits starts even before your first sale. Here's the 7 tips from the experts on negotiating with suppliers. The post How to Negotiate with Suppliers: 7 Expert Tips for Online Retailers appeared first on Ecomdash. Product Sourcing Business Operations

AMH Material Handling completes two projects at Asda’s Lymedale DC to increase storage and throughput for George clothing

Retail Technology Review

AMH Material Handling has completed two projects for George clothing at the Asda Lymedale facility in Newcastle under Lyme. The projects have seen AMH increase storage capacity by 250,000 units and significantly speed up order throughput for George’s ecommerce operation. Internet Retailing Retail Supply Chain

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Long Tail Keywords for eCommerce: Our Advanced Strategies to Rank for and Profit from Them

Inflow Insights

We have seen that eCommerce marketers tend to chase keywords with a high search volume. As a result, everyone in a given space is hunting for the same keywords that get search traffic. Does that sound familiar?

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More Trending

Square Capital Review (September 2019): Simple Business Loans

Ecommerce Platforms

Running a business is expensive. Even if you have the initial cash that you need to establish your company, you might need to tap into some extra capital as your venture grows, so that you can afford to take advantage of new opportunities.

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Wicked Quick: Facebook chatbot remarketing tips with Larry Kim

GetElastic

For this week’s Wicked Quick, we caught up with Larry Kim, founder of Wordstream and Facebook Messenger marketing platform MobileMonkey on how to optimize chatbots for ecommerce.

Salesforce launches Consumer Goods Cloud

Retail Technology Review

Salesforce has introduced Consumer Goods Cloud, a new industry product that enables consumer goods companies to drive revenue growth and maximise ROI through improved retail execution capabilities. Internet Retailing

Podcast | Tips for Maximizing Your Email Marketing Success

Webbula

The post Podcast | Tips for Maximizing Your Email Marketing Success appeared first on Webbula.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Cross-Selling for Ecommerce: A Complete Guide

SellBrite

You’ve experienced cross-selling countless times in your life even if you weren’t aware of it at the time. If you’ve ever looked at an item on Amazon and seen products listed below “Customers also bought,” that’s cross-selling.

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Advice on Evaluating New Acquisition Channels from Top D2C Brands

Liveintent

Evaluating new partnership channels can be challenging. Questions like what metrics to pay attention to, how much to spend, and how long to “keep trying” in pursuit of success can make even the most seasoned marketer second-guess their efforts.

Brands have an easy choice: better stories or die.

Talkoot

“The inherent promise of the DNVB model is…to offer a buying experience as memorable as the product.” – Camille Kriebitzsch, Principal & cofounder of @ Eutopia VC.

Shopify Brand Building: How to Build a Brand Your Customers Love

Prisync

With the rise in popularity of Shopify, almost anyone can build an e-commerce store about any topic. Shopify makes it really easy for anyone to have an idea and put together a store in minutes. There are also a wide range of themes and templates you can use to get started, even if you don’t.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

What’s New: Product Updates From August 2019 | Applozic

Applozic

Our effort to add a number of new features each month continues. Our focus is to ensure higher stability and usability. We released two new versions of Applozic Swift SDK 3.2.0 and 3.3.0 and two new versions of Objective-C SDK 6.14.1 and 6.15.0.

Top 5 Tips for Furniture Retailers to Win the Online to In-Store Sales Battle

PERQ

The post Top 5 Tips for Furniture Retailers to Win the Online to In-Store Sales Battle appeared first on PERQ. Blogs Furniture Marketing digital marketing Digital Ups home furnishings website online shopper conversations online to in-store sales

Leveraging Retail Brand Partnerships to Increase Customer Loyalty

Customer Communications Group

The best brand partnerships provide a strategic way for retailers to expose their brand to new audiences, while offering more value to existing customers. These insights and examples show you how to get it right.

Realize Your (Computer) Vision, With Help

Forrester eCommerce

No in-house computer vision experts? How about large volumes of high-quality labeled images and videos? No problem.

4 Ways to Test the Strength of Your Subscription Model

FastSpring

Subscription-based businesses are awesome! All you have to do is get a customer to buy once, and then you get recurring revenue without even thinking about it. It’s that simple, right? Wrong!

Employee Spotlight: Julie Goldstein

Dynamic Yield

Employee Spotlight is a series that surfaces stories about the amazing individuals behind our omnichannel personalization platform. This month, meet Julie, our New York City-based People Operations Manager. The post Employee Spotlight: Julie Goldstein appeared first on Dynamic Yield.

How Infographics Marketing Are Liable To Meet Content Goals?

MakeWebBetter

Did Infographics Marketing ever interested you to the extent that you plan to include it into your Content Marketing Strategy? Content Is King” We all have been exclaiming this for quite a while now. And, hence, businesses are generating content goals on a regular basis.

Deep Dive Into the Retail Personalization Index Top 10: Sephora

Sailthru

For this year’s Retail Personalization Index , we decided to switch up the methodology, incorporating more attributes about in-store shopping and customer sentiment. We wondered, would any other brand dethrone two-time winner Sephora as the most proficient personalizer?

ICYMI: A Recap of Meetup 2019

iQmetrix

The annual iQmetrix Meetup brought nearly 500 people to the Gaylord Rockies Resort in Aurora, CO. And gosh did we have a good time in the Rocky Mountain Empire! Retail Operations Interactive Retail

From Behind the Lens: Marketing Unboxed Outtakes

Zaius

Hey there! It’s me, the camera operator for Marketing Unboxed. I help set up the equipment, frame the shot so that Tim’s hair isn’t cut off, and make sure the camera stays in focus so we don’t have to reshoot the entire thing. It’s painstaking work.

Deep Dive Into the Retail Personalization Index Top 10: Adidas

Sailthru

In the first Retail Personalization Index , Adidas earned a passable but unimpressive score, thanks to a solid sneakerhead strategy and a rich fitness app with sleep tracking functionality and motivational content.

How to Measure Consumer Behavior: 3 Metrics for Brands and Retailers

Wiser

A brick-and-mortar store is in constant motion. The assortment, merchandising, layout—all change often. In order to maximize revenue and provide top-notch customer service, of course. This is great, but there’s a real challenge behind knowing which strategy is the right one.

Deep Dive Into the Retail Personalization Index Top 10: Urban Outfitters

Sailthru

The first Retail Personalization Index had some obvious standouts and if we’re being honest, Urban Outfitters was not one of them. But after vowing to invest in data and analytics to improve personalization, the brand skyrocketed into the top 10 and stayed there.

Deep Dive Into the Retail Personalization Index: Nordstrom

Sailthru

Nordstrom wrote the book on customer service. Literally. After retiring from the company as its all-time top seller, Patrick McCarthy teamed up with business writer Robert Spector to publish The Nordstrom Way to Customer Service Excellence.

Deep Dive Into the Retail Personalization Index Top 10: Ulta

Sailthru

There are infinite combinations of skin type and coloring, bone structure and facial features, so no two beauty customers are the same. That means, perhaps more than other industries, beauty brands have to embrace personalization.

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Sailthru Launches Third Annual Retail Personalization Index

Sailthru

Every summer, Sailthru browses retailers’ websites, signs up for email lists and downloads their mobile apps. Then we begin to analyze what comes next.

2019 Retail Personalization Index

Sailthru

The post 2019 Retail Personalization Index appeared first on Sailthru

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Deep Dive Into the Retail Personalization Index Top 10: DSW

Sailthru

During last year’s Retail Personalization Index, we called it: DSW was one to watch. From the first year to the second, the footwear retailer went from 26th place to missing the top 10 by a mere two points. And now in year three, DSW, the retailer responsible for 5% of North America’s footwear transactions, is in the top 5. In March DSW announced a new corporate name (Designer Brands Inc.) and a three-year plan, which includes enhancing its in-store offering.