Thu.Jan 04, 2018

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Want Fewer Returns? Try a Longer Return Window

Optimizely

The holidays are over (thankfully), and your ecommerce business is back to normal. Or, almost. It’s now returns season, and that can be almost as difficult for B2C businesses as the holidays themselves. Customers are trying to return gifts that are the wrong size, broken, unwanted, or otherwise flawed in some way. It’s tough for your customer service team to sort through it all and still make sure you end up with happy customers at the end of the day.

Gifts 335
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Most Companies Shouldn’t Be Split Testing… Here’s Why & What They Should Do Instead

Omniconvert

Quite a few years ago, I discovered split testing and instantly I was hooked… the fact that you could create two versions of a website page, landing page or advert with one difference and data could tell you which one was the best version was awesome. So I set about testing everything across all the […]. The post Most Companies Shouldn’t Be Split Testing… Here’s Why & What They Should Do Instead appeared first on Conversion Rate Optimization (CRO) Blog.

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Under the hood: Two top Fashion & Apparel abandoned cart series

Klaviyo

Running a successful ecommerce store in the fashion and apparel industry can take some serious hussle and a whole lot of strategy. With seemingly endless options for shoppers, turning browsers into buyers is not an easy task. If you’ve moved beyond the basics of sending campaigns and into autoresponders (or as we call them flows), the first one you probably launched was an abandoned cart email.

Apparel 114
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Formula For A Profitable Ecommerce Business

SellBrite

You don’t need a fortune to start an ecommerce business. Without a physical store, maintenance expenses and (usually) labor expenses are significantly reduced for online sellers. With these low startup costs, many merchants flock to sell online with the hope of making an easy profit. Selling online, however, isn’t automatically profitable.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Department Store Shares Are Up. Your Hopes Shouldn’t Be.

Steve Dennis

Amidst reports that holiday spending was up nearly 4.9% , some optimism about the American moderate department store sector has started to creep back in. In fact, right after these reports shares of Macys, Dillards, Kohls and JC Penney spiked. It’s all a bit baffling. On the one hand, if I were a betting person, I expect that these brands will report decent, maybe even objectively good, numbers this quarter.

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Can You Turn Social Media into a Big-Bucks Sales Channel for Your Business?

Lemonstand

It goes without saying that social media is the primary way people connect online these days. To give you an idea, there are 1.9 billion monthly active users on Facebook, 1 billion on WhatsApp, and 700 million on Instagram. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping.

More Trending

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Feature Partner: Socket Mobile

Teamwork Retail

We are proud to introduce one of our featured partners who will be joining us at NRF 2018 this year, in our booth #723. Here are some of the reasons we partner with Socket Mobile: Socket Mobile’s goal is to provide customers the convenience and performance in a barcode scanner that other data capture manufacturers don’t offer. With certification for an ergonomic design, colorful signature, antimicrobial materials, as well as worldwide leading reputation in Bluetooth, Socket Mobile puts its best

Mobile 48
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3 Types of Data Stories to Help You Nail Your Category Review

RepslyBlog

In the retail world, there is no merit in scoring shelf space if you’re not able to keep it. That being so, retailers often conduct category reviews, where you’re given the task of proving your product’s worth to the retailer in order to keep your product in their store. As daunting as it might sound, a category review doesn’t have to feel like a trip to the principal’s office.

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Feature Partner: Socket Mobile

Teamwork Retail

One of our featured partners who will be joining us at NRF 2018 this year, in our booth #723. Socket Mobile’s goal is to provide customers the convenience and performance in a barcode scanner that other data capture manufacturers don’t offer. With certification for an ergonomic design, colorful signature, antimicrobial materials, as well as worldwide leading reputation in Bluetooth, Socket Mobile puts its best foot forward when it comes to its products.

Mobile 48
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Why You Should Be Marketing With The Lucky Loyalty Effect

Smile.io

You’ve likely run a giveaway, sweepstakes, or contest for your business before. You’d be surprised to know, though, that not everyone believes that your winner is chosen at random. In fact, your most loyal customers think the odds are skewed in their favour.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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2017’s Most Popular Personalization Articles

Dynamic Yield

The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.

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Why Branding & the Psychology of Color for Your Products Is Important

Weebly

Color affects how we perceive everything around us, on a deep, subconscious level. When creating a brand, consider the psychology of color — it's a subtle, yet highly impactful piece of the marketing puzzle. Color psychology influences our emotions, perceptions and behaviors. We are constantly surrounded by options. For any given thing we need, there are more choices than we could ever wish for.

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2017’s Most Popular Personalization Articles

Dynamic Yield

The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.

Article 28
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Highlights from Amazon Australia Sellers’ Summit

Payoneer

Amazon Australia launched on December 5, 2017, with an opening day that broke all of the company’s previous opening day records. Shortly before, the company held their first ever Australian Amazon Marketplace Summit, geared primarily towards local businesses, but full of information useful for all global sellers. Here’s a recap of topics were highlighted as Amazon Australia geared up to welcome local and global third-party sellers: Retailer fees.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Meet Us at NRF 2018!

Heartland

Headed to NRF's Big Show? Want to win an Apple Watch?! It's that time of year again! We're thrilled to be returning to the annual gathering of over 35,000 retailers and industry professionals this month. The National Retail Fede ration's Big Show hosts some of the biggest players in retail, technology and business — those who are shattering status quo and driving innovation —and we are so excited to see some of you there!

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Starting An Online Store From Scratch: Month 4 Update

Store Growers

December marked the fourth month of operations for Apes in Space, my online store that sells space posters. In the last couple of months I’ve slowly figured out how to grow traffic. But the results haven’t been exactly stellar. I’m happy to say that last months was different and I’ve finally made some sales! December always is one of the top months for most of my consulting clients, so I’ve been busy with other projects.

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2018 Retail: The Predictions You Need To Know

OrderDynamics

2018 Retail: The Predictions You Need To Know. 2018 retail is going to be one heck of a ride. Whether that’s a good ride, or a bad ride, depends on how much retailers learned from the rocky road that was 2017. From trends like voice control to virtual reality, to rumors of the so called retail apocalypse, 2017 retail was one for the books. But let’s not dwell on the past.

Retail 83
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Year in Review: Our Top 10 Blog Posts from 2017

ChannelAdvisor

2017 was quite the year. The e-commerce industry, true to its nature, underwent quite a few transformative changes that had us on our toes to keep up and keep you, our readers, in the loop of everything that was going on. We watched Amazon make a major move into the grocery space, the exponential rise of the voice assistant, and saw many new AI-powered tools pop up across channels that are enhancing (and ultimately, changing) the entire consumer journey — to name a few.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.