WHITEPAPER: How to Successfully Engineer the Repeat Purchase
Optimizely
AUGUST 31, 2018
With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. While brands used to be able to rely on a repeat purchase, today they no longer can. And yet, it costs 5x more to acquire a new customer than it does to keep your current customers. Repeat purchase rate is incredibly important to building a sustainable B2C business.
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