Fri.Aug 31, 2018

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WHITEPAPER: How to Successfully Engineer the Repeat Purchase

Optimizely

With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. While brands used to be able to rely on a repeat purchase, today they no longer can. And yet, it costs 5x more to acquire a new customer than it does to keep your current customers. Repeat purchase rate is incredibly important to building a sustainable B2C business.

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A ‘Wellness Plan’ For SMB Retailers

RTP blog

By Jeff Wakefield, Verifone Building and growing a small business is both rewarding and daunting, particularly when pitted against big businesses with larger footprints, bigger budgets and more assets overall. It’s a classic David versus Goliath scenario. With regulatory advancements, technological growth and generational forces constantly changing the landscape, it is a challenge for small- to mid-sized businesses (SMBs) to succeed and better serve their customers through the checkout experienc

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WHITEPAPER: How To Successfully Engineer The Repeat Purchase

Optimizely

With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. While brands used to be able to rely on a repeat purchase, today they no longer can. And yet, it costs 5x more to acquire a new customer than it does to keep your current customers. Repeat purchase rate is incredibly important to building a sustainable B2C business.

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What is Amazon A+ Content?

CPC Strategy

Vendors have the option to sign up for Amazon A+ Content, a program that promises to enhance your product detail page with visuals and. > Read More. The post What is Amazon A+ Content? appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 63
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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5 Facebook Ad Mistakes to Avoid

eCommerceFuel

Over the last three months, I’ve jumped into learning the in’s and out’s of Facebook ads to help grow the email list for our job board. Thankfully I had some key Facebook experts from the community help along the way but that didn’t prevent me from making some mistakes. Today I’m sharing 5 big mistakes and one very important lesson I learned along the way.

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How to Deal With Amazon A-to-z Claims

CPC Strategy

In the event a customer purchases an item from a Third Party seller and something goes wrong (for example, it fails to deliver. > Read More. The post How to Deal With Amazon A-to-z Claims appeared first on Retail Performance Marketing Blog - CPC Strategy.

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