Fri.Jul 20, 2018

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Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

Forrester eCommerce

The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. And also captures a moment in time in words and song that reminds us of the power of storytelling, […].

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The Other AI: How Aesthetic Intelligence Can Transform Your Brand

BigCommerce

When you see or hear the term AI, I’m guessing you think it stands for artificial intelligence. It does, of course. But artificial intelligence isn’t the first thing that comes to mind when I think about AI. For me, AI also refers to aesthetic intelligence. I call aesthetic intelligence the other AI. It’s a concept that I’ve taught at Harvard Business School in an interdisciplinary course called The Business of Aesthetics.

Other 246
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Empower Autonomous Teams To Accelerate Digital Delivery

Forrester eCommerce

The need for speed has never been greater. Empowered customers are fickle. Big tech is disintermediating you. Disruptors lurk in the darkest corners of your markets, ready to rise kraken-like to swallow your floundering ship whole. Your prospects are bleak. A depressing way to end the week? Perhaps not. Speed of execution is more vital […].

Shipping 316
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Why Google And Facebook Ads Fail Small Businesses

RTP blog

By Elery Pfeffer, Nift There’s little question that effective advertising is memorable. When it works, it feels like a subconscious trigger in our brain helping us choose a product that we already know we’ll love. But if you ask a business owner how many people have come into their shop as a result of an ad, they have no idea. Therein lies the problem: How many times has someone decided to buy a hair dryer from an ad they saw on Facebook or Google?

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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A Detailed Skrill Review: Is Skrill the Right Payment Platform For You?

Ecommerce Platforms

Skrill has an interesting history. I've had some merchants ask me whether or not it's a scam. Let's be clear–I can be certain it's a legitimate payment processor. However, it does have some problems with transparency–especially in the United States. And you're going to find that the fees are often less than desirable. However, this is often because Skrill does take on risk by supporting merchants that aren't supported by PayPal and other more popular processors.

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7 Fast and Furious Ways to Rev-up Automotive Customer Conversions

Zmags

According to Forbes Communication Council, ecommerce trends show that by 2020, 40% of the automotive industry will consist of millennials. With their […]. The post 7 Fast and Furious Ways to Rev-up Automotive Customer Conversions appeared first on Zmags.

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Forrester Report: How to Build a Better Digital Commerce Strategy for Your Brand

ChannelAdvisor

If there’s one thing the internet has done for brands, it’s this: Products are more visible, to more people, than ever before. And therein lies the challenge. With so many options for selling online, it can be difficult to determine which e-commerce channels will prove most profitable for your products. Should you focus on selling direct-to-consumers (DTC)?

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Why Email is The Best Social Network for Advertisers

Powerinbox

With recent scandals involving Facebook’s breach of trust, people are slowly migrating from social media platforms and are on the lookout for an alternative. Facebook owns the user network and all of its user data which has caused a lot of users to delete their accounts and stay away from social media altogether. Publishers have found themselves stuck between a rock and a hard place because they want to stay in touch with their audience, provide valuable content, and maintain their presence onli

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Forrester Report: How to Build a Better Digital Commerce Strategy for Your Brand

ChannelAdvisor

If there’s one thing the internet has done for brands, it’s this: Products are more visible, to more people, than ever before. And therein lies the challenge. With so many options for selling online, it can be difficult to determine which e-commerce channels will prove most profitable for your products. Should you focus on selling direct-to-consumers (DTC)?

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Why Email is The Best Social Network for Advertisers

Powerinbox

With recent scandals involving Facebook’s breach of trust, people are slowly migrating from social media platforms and are on the lookout for an alternative. Facebook owns the user network and all of its user data which has caused a lot of users to delete their accounts and stay away from social media altogether. Publishers have found themselves stuck between a rock and a hard place because they want to stay in touch with their audience, provide valuable content, and maintain their presence onli

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Inside the Buyer's Mind: 5 Generational Differences Between Cell Phone Users

iQmetrix

Targeting different demographic groups with different sales strategies is one of the oldest tactics in the book. Now that so much of retail is integrated with data-driven technologies, however, this tactic is more accessible and more effective than ever. Retailers are empowered to segment customers in very precise ways, and to target those customers with a high degree of personalization.

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How (and Why) to Develop a Winning Customer Experience Strategy for Your Business

SellBrite

Now more than ever before, the happiness of your past, current, and future customers matters. For your ecommerce brand to succeed, sustain, and grow over time, you have to make customer service, customer support, and customer experience a priority. Here are some reasons why, as shared by Help Scout : Americans tell an average of 15 people about a poor service experience, versus the 11 people they’ll tell about a good experience. 33% of Americans say they’ll consider switching companies after jus

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Building Business Relationships: 15 Critical Habits to Master

eCommerceFuel

Building any relationship is like tending to a garden. It takes a lot of patience, nurturing and intention. Today we’re diving into the art of creating long-lasting and meaningful relationships. Not only will these tips help establish solid business rapports, but they’re also practices you can bring to how you interact with friends and family too.

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Amazon’s Prime Day Wins Big (Again) but Hope Remains for Other Retailers

Wiser

Were you one of the record number of shoppers logged onto Amazon at the start of Prime Day 2018? If so, you may have noticed a bit of a problem: The site crashed. This led to a statement from the company and, most likely, some scrambling from their tech teams. Thankfully for Amazon, functionality was restored relatively quickly, and that initial stumble didn’t stop the retail giant from rumbling along to its biggest shopping period in its history.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.