RTP blog

DECEMBER 27, 2019

By Nick Mangiapane, Commerce Signals The stakes are high for marketers in proving their ROI. More data, approaches and vendors exist than ever, but it’s difficult for even people working full time in marketing tech to keep up with the changing landscape. Furthermore, many of these companies use the same words to describe themselves making the marketer’s job to parse the differences even more challenging.

Marketing 195

Marketing eCommerce Outdoor B2C 195

Ecommerce Platforms

DECEMBER 27, 2019

Whether you’re searching for an offline card reader, a way to take credit card payments online , or a POS app, you’ve probably come across both PayPal and Square in the past. Both Square and PayPal are incredibly popular tools for merchants and business owners. They offer an easy way to start making money through your online or offline store, whether you’re taking digital payments, or credit cards.

Merchant Services 152

Merchant Services Payment Services PayPal Payments 152

Wiser

DECEMBER 27, 2019

When a new product launch goes well, it’s fantastic! When it goes wrong, it often goes really wrong. (Think Google Glass, the Segway, and Barnes and Noble’s Nook.). What is one common theme across all product launches, good or bad? Pricing. Set the right price for the market , and you may have a winner. Choose the wrong price, and you could alienate your target audience and miss out on potential customers.

Social Media 103

Social Media Marketing Fulfillment Customer 103

ChannelAdvisor

DECEMBER 27, 2019

“Many happy returns” is an old saying used by some during this time of year. But, for those in the business of selling online or offline, there is another kind of return that is not so happy. According to the UPS Pulse of the Online Shopper Report , 36% of online shoppers had returned at least one product in the three months prior to the study. And during and after the holidays, it’s even more common.

Apparel 59

Apparel Clothing Article Subscription 59

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Smile.io

DECEMBER 27, 2019

If you’ve ever joined a dedicated Facebook group for your favorite clothing brand, or commented on a Reddit thread about that new movie you loved, then you’ve engaged with an online brand community. When you’re passionate about a brand, the chance to share your thoughts and opinions with a group of like-minded people is exciting. That’s what creating a strong brand community is all about.

Social Media 47

Social Media Events Other Customer 47

eCommerceFuel

DECEMBER 27, 2019

Today’s episode is a replay of one of our most well-received episodes from 2019 , where Kevin Stecko from 80sTees.com joins the show to discuss how he improved his business by making it smaller. Kevin has undergone the evolution from having a massive warehouse with a huge amount of inventory to scaling back and pricing his products at a premium.

Drop Ship 34

Drop Ship Shipping Costs Shipping Blog 34

Onilab User Guides

DECEMBER 27, 2019

Content marketing is a powerful tool that can help e-commerce stores increase traffic and build a long-lasting relationship with customers. The multifaceted nature of content marketing demands a thoughtful approach and contains certain traps that can bring more harm than value. We have prepared a comprehensive guide on content marketing for your Magento store to help you avoid possible pitfalls and create a stellar e-commerce content marketing campaign.

Magento 40

Magento Marketing Social Media eCommerce 40