Tue.Dec 19, 2017

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Digital Commerce and the Threat of Card-not-present Fraud

BigCommerce

Digital commerce continues to be top of mind for online retailers. Consumers shop more and more across a variety of devices and channels. Retailers continually optimize their sales channels to deliver more seamless consumer experiences. But within this focus on digital commerce is also increasing pressure from fraudulent activities. . According to a recent survey of North American digital enablers (e.g., ecommerce platform providers) commissioned by Discover® Global Network, mid-sized merchants

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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

By Debbie Hauss, Editor-In-Chief I’ve been covering the retail industry for a long time. In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). Now heading into the 10th year of publication for RTP , I thought this would be a good opportunity for a bit of reflection.

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Big Freeze prompts flurry of festive gift buying online

Retail Technology Review

Widespread snow and sub-zero temperatures across the UK prompted an early flurry of online festive gift buying, with searches around 'Christmas gifts' up 12% week-on-week*, according to data from Summit, specialists in online retailing.

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How to Use Gift Cards as a Marketing Tool to Increase Conversion Rates

Bootstrapping Ecommerce

Gift cards aren’t just a product, they’re a powerful marketing tool you can use to increase your conversion rates, you just need to know how to use them. The post How to Use Gift Cards as a Marketing Tool to Increase Conversion Rates appeared first on Bootstrapping Ecommerce.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Not so much a bang but a little sparkle from November sales

Retail Technology Review

Bonfire night and Black Friday sales seemed to hold up the November Retail Sales, but food price inflation continues to hit consumers' pockets, says one retail expert.

Consumer 101
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What the New CJEU Ruling Means for EU Luxury Brands

Wiser

This is a guest article by  Zach Zigelbaum, Senior Account Director, EMEA at Wiser. The definition of “luxury” is coming into question in the EU, as the Court of Justice of the European Union (CJEU) ruled last week that brands have the right to restrict where their goods are sold. With its ruling, the CJEU aims to give luxury brands more control over the prestige of their brand.

More Trending

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Over a quarter of consumers find Christmas shopping online as stressful as purchasing in-store

Retail Technology Review

More than a quarter (27%) of Christmas shoppers find buying presents online just as stressful as going in-store.

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How to Lower Your Return Rate on Amazon

ecomdash

If your return rate is too high for a product, Amazon will not allow you to sell it anymore. Use these tips to to lower your return rate on Amazon. Read more. The post How to Lower Your Return Rate on Amazon appeared first on ecomdash.

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Weekly Roundup Dec 18, 2017

Talkoot

A key trend in 2017 for the apparel industry is its embrace of agile software methodologies. From a product content creation point of view, a key trend in 2017 for the apparel industry is its embrace of agile software methodologies. To get the right products to market quickly, fast fashion is embracing a flexible and adaptive software development mindset and a customer-centric, demand-driven strategy.

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StyleFile: What’s Your NYE Party Style

Canadian Special Events

For those of us that attend a lot of events and love fashion, we look forward to this time of the year when what you wear is almost as exciting as where you go. This year’s party outfit mantra is “is anything goes” with an eclectic mix of holiday fashions gracing the pages of our favourite magazines. Just for fun, we thought, why not check in with our readers to find out what you will be wearing when you hit the buffet table or the dance floor at this season’s holiday events.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Retail Customer Experience: The Key to Success

OrderDynamics

Retail Customer Experience: The Key to Success. I have participated in many vendor presentations and retailer discussions where the phrase “customer experience” has been used. Yet I am frequently in shock by how little time retailers spend on defining the phrase in their own context. Everyone agrees that a positive customer experience is a necessity for retail “winners”.

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5 Unconventional Ways to Add an Online Store To Your Brick & Mortar Store

Prisync

Even if your brick & mortar store is already generating a lot of sales, there’s good reason to consider adding an online component. 79 percent of American shop online , with 15 percent saying that they purchase something online every week and 71 percent of worldwide online shoppers believe they’ll get a better deal online than in brick & mortar stores.

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The New Starbucks App: Here's What's Changed

Smile.io

In Starbucks’ latest app release, users will notice an entirely upgraded rewards interface. From the simplified in-app participation triggers to the clarification of program rules, it’s clear that this program refresh had one primary objective: to improve the digital experience for rewards program members.

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The 26-Point Checklist for Closing the Amazon Gap

Dynamic Yield

The following checklist will help you audit and determine how well you are stacking up to Amazon when it comes to delivering personalized customer experiences. The post The 26-Point Checklist for Closing the Amazon Gap appeared first on Dynamic Yield.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Who Exactly is Your Ideal Ecommerce Customer?

Optimizely

Here’s a pop quiz for you. Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? B. A 30-something parent looking for healthy snacks for their family? C. A 50-something triathlete who buys top-of-the-line performance fitness gear? D. None of the above. Unless I’m great at reading minds, your answer is most likely D.

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The 26-Point Checklist for Closing the Amazon Gap

Dynamic Yield

The following checklist will help you audit and determine how well you are stacking up to Amazon when it comes to delivering personalized customer experiences. The post The 26-Point Checklist for Closing the Amazon Gap appeared first on Dynamic Yield.

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Who Exactly is Your Ideal Ecommerce Customer?

Optimizely

Here’s a pop quiz for you. Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? B. A 30-something parent looking for healthy snacks for their family? C. A 50-something triathlete who buys top-of-the-line performance fitness gear? D. None of the above. Unless I’m great at reading minds, your answer is most likely D.

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Mobile Selling: How to Make a Big Impact on a Small Screen

ChannelAdvisor

When you leave the house, what are the main things you grab? For the majority of us, it’s the “basics” — keys, wallet/purse, the kids (if you have them), and your mobile phone. In today’s world, the mobile phone is like the American Express card… you “don’t leave home without it.”. In the US alone, there are over 125 million consumers with a smartphone.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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8 Tips for Making the Most of Every Holiday with Mobile: Key Learnings from Cyber Week

Sailthru

Don’t forget to download Raizlabs + Sailthru’s Ultimate Guide to Mobile App Messaging and Engagement for comprehensive strategies and tactics to fuel engagement with your mobile messaging. Mobile conversion has officially crossed the chasm. With reports showing that mobile purchases drove 37% of sales on Black Friday and 40% of sales on Cyber Monday , mobile is no longer just an engagement channel, but a true revenue channel.

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Best of 2017 Profitero Insights

Profitero

2017 has been another incredible year for eCommerce: we’ve witnessed Amazon’s $13.7 billion acquisition of Whole Foods, Alibaba surpass $25 billion in sales on Singles’ Day alone, and the online price wars between Amazon and Walmart get ever more aggressive. Looking ahead to 2018, we expect another year of fast-moving developments in the eCommerce channel.