Sun.Dec 20, 2020

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Breaking Down Allbirds' E-Commerce Site [Video]

Fabric Blog

In this episode of Coffee + Commerce, we break down Allbirds' e-commerce site with Faisal Masud and Ryan Bartley. Faisal is our CEO here at Fabric and was previously the director of AmazonBasics and the CTO at Staples. Ryan is our co-founder and was previously the director of mobile at Staples and product manager at eBay.

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The Ultimate CVO Guide – RFM model: Platonic Friends

Omniconvert

In the previous chapter of our CVO guide, we focused on another RFM group, Potential Lovers, who can become really. The post The Ultimate CVO Guide – RFM model: Platonic Friends appeared first on Omniconvert Ecommerce Growth Blog.

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Best Webcasting Services

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Webcasting has quickly become a popular large-scale communication tool in the digital era. It’s a way for businesses and individuals to communicate with hundreds or even thousands of people worldwide. Webcasting can be leveraged for a broad scope of use cases, like lead generation, customer support, internal company communications, and so much more.

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Improve Ad Performance with Google Shopping Data Feed Optimization

Inflow Insights

* This post was updated for accuracy in December 2020. When most people think about optimizing their Google Shopping ads, they focus on their campaigns, bid strategy, and execution. While this is important, we’d argue that the more significant wins actually come from optimizing your data feed. Optimizing your Google Shopping feed is the foundation of successful campaigns for eCommerce businesses.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.