Wed.Apr 26, 2017

article thumbnail

160: A Deep Dive Into Running Amazon Sponsored Ads With Jeff Cohen And Brandon Checketts

My Wife Quit Her Job

Today I’m thrilled to have both Jeff Cohen and Brandon Checketts on the show. Now Jeff has already been on the podcast in episode 120 where we talked about reviews and how to get ranked in Amazon. But today we are blessed to have Brandon Checketts on the show as well. Brandon is actually the founder of Seller Labs and was the original programmer and developer of Feedback Genius and Ignite.

133
133
article thumbnail

Rich Content Creation: Top 3 Challenges

Fastr

Rich Content Creation is a Priority for Retailers Customers have come to expect rich content that delights. A stale product grid no longer cuts it in an industry reliant upon creative vision and the unexpected. From buying guides, to shop-the-look features, to interactive lookbooks – the future of ecommerce lies in shoppable experiences. In a Zmags 2016.

eCommerce 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

One Size Doesn’t Fit All: Uri Minkoff Talks Personalization, Data and Customer Experience

Bronto

On day two of Bronto Summit 2017, Uri Minkoff took to the stage and delivered one of the most memorable keynote speeches in the event’s history. The post One Size Doesn’t Fit All: Uri Minkoff Talks Personalization, Data and Customer Experience appeared first on Bronto Blog.

article thumbnail

Sears’ March Toward Bankruptcy: Gradually, Then Suddenly

Steve Dennis

I get the nostalgic love for Sears. Sears was a pioneer in catalog shopping, the creation of the department store, the boom in suburban regional malls and the advent of powerful private brands. They even sold houses through the mail. Years ago, when I was an executive at Sears, I remember sitting in focus groups and hearing some customers talk glowingly about how Sears was the only company to give them a credit card when they got out of school and how nearly everything they bought for their fir

article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

How mobile is changing your customer's shopper journey

Salsify

Consumers are creating their own shopping journeys and the path to purchase isn’t always a straight line. Increasingly, that unpredictable path to purchase involves multiple touches on a smartphone. We confirmed this in our Second Annual Cracking the Consumer Code eBook. We asked 1,000 online shoppers about the various ways they use their mobile phones as a shopping tool while physically in stores.

Mobile 68
article thumbnail

Is Google Shopping Expanding the Mobile Carousel?

ChannelAdvisor

Hop on board because the mobile carousel just got a lot bigger. . Most recently, we tended to see 15-20 product listing ads (PLAs) when conducting a mobile search on Google. However, while we were doing some searches this week, we found that in some cases, upwards of 30 products are featured. We’re guessing that Google’s found that consumers are more likely to engage with a larger number of options, hence the expansion.

Mobile 40

More Trending

article thumbnail

Shopify Plays a Critical Role in Future of Commerce: Unite 2017

Demac Media

There were more than a few product announcements at Shopify Unite this year, all of which were exciting in their own way, and a few of which are game changers for the world of commerce. However, what I can’t stop thinking about is the larger role Shopify is playing in the future of commerce, and by extension, more broadly the future of entrepreneurship and work.

Shopify 43
article thumbnail

Euromonitor International

Dynamic Yield

An interview with global retail industry expert Michelle Grant on the rise of mobile commerce, the evolution of the brick and mortar store and why personalization must be a C-level strategic priority. The post Euromonitor International appeared first on Dynamic Yield.

Mobile 36
article thumbnail

How to Integrate Loyalty Data Into Your Brand’s Voice

Smile.io

36
article thumbnail

Euromonitor International

Dynamic Yield

An interview with global retail industry expert Michelle Grant on the rise of mobile commerce, the evolution of the brick and mortar store and why personalization must be a C-level strategic priority. The post Euromonitor International appeared first on Dynamic Yield.

Mobile 28
article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

Will Influencer Marketing Be Crippled By Disclosure Rules?

RTP blog

The Federal Trade Commission (FTC) wants to make sure consumers are aware of any commercial connections between brands and social media influencers. The Commission recently sent 90 letters reminding both influencers and marketers that such relationships should be clearly and conspicuously disclosed. The FTC even displayed technological savvy by noting that consumers using mobile devices typically only see the first three lines of an Instagram post, so these “material connection” warnings need to

Marketing 150
article thumbnail

5 Tips For More Effective Replenishment Campaigns

Optimizely

If you’re selling a product that is in any way consumable or replaceable, you need to be integrating replenishment campaigns into your overall marketing strategy. Replenishment campaigns are a great way to encourage regular repeat purchases of an item, in a way that’s personalized and that’s perceived by the customer as helpful. They’re also incredibly effective at driving more predictable revenue and profit from your existing customers.