Wed.Apr 06, 2022

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Hitting the Brick-and-Mortar Mark While Blending Ecommerce Convenience into Design

Retail TouchPoints

The ecommerce surge generated by COVID-19 fueled a long-standing debate within the retail industry regarding the role of brick-and-mortar. But while reports of the “death” of the physical store have been greatly exaggerated, it’s clear that while stores are still vital elements in the shopper journey, they will need to be rethought — and in some cases redesigned — to reflect consumers’ still-evolving preferences.

eCommerce 298
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Meet Jessica D’Oliveira, Forrester’s Newest Low-Code Analyst

Forrester eCommerce

Hello, my name is Jessica D’Oliveira, and I am the newest analyst on Forrester’s application development and delivery team. I will be joining John Bratincevic and Rob Koplowitz in researching low code. My Story I am passionate about low-code development because it has had a profound effect on my life, my career, and my ability […].

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How to Build Product Pages That Convert

Retail TouchPoints

Online retail brands devote an incredible amount of time to the creation of a polished and attention-grabbing homepage. The splashy hero image, a video on autoplay, a carousel of images for a new collection — getting these visuals right plays a huge role in influencing shoppers. Then there’s the website navigation, web accessibility, mobile friendliness and the checkout experience.

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Women’s Month Brushes A Hidden Pandemic Under The Carpet

Forrester eCommerce

Being human means being a part of a tribe and contributing to the success of the group, but the burden of tribal caretaking is often unduly placed upon the shoulders of women. This was particularly poignant as we celebrated women’s month, while also marking the second anniversary of a pandemic – a time when women’s […].

Customer 195
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How Data-Driven Tech Can Help Maximize Revenue for Shopping Centers

Retail TouchPoints

Shopping center owners and operators have faced rapid shifts in the retail landscape over the last few years due, in part, to an increase in online shopping and the buy online, pick up in-store response to the COVID-19 pandemic. Now that restrictions are being lifted and people are excited to visit stores again, shopping center owners and operators have an opportunity to simultaneously transform the shopper experience and maximize revenue.

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Customer-Obsessed B2B Leaders Give More And Get More — Do You?

Forrester eCommerce

I don’t know about you, but I do some of my best thinking when traveling — as I did recently: through nine states in eight days. This isn’t a 1,400-mile, gas-guzzling flex. It’s just to illustrate that I had a lot of time. I’ve been researching customer obsession in B2B for a while now with […].

B2B 195

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Announcing The Forrester EDR Wave™: Advanced Features Are Left Behind In The Rush To XDR

Forrester eCommerce

We are thrilled to announce the release of The Forrester Wave™: Endpoint Detection And Response Providers, Q2 2022. This Forrester Wave evaluated 15 different endpoint detection and response (EDR) providers, including Bitdefender, BlackBerry Cylance, Check Point Software Technologies, CrowdStrike, Cybereason, Elastic, FireEye, Fortinet, McAfee, Microsoft, Palo Alto Networks, SentinelOne, Sophos, Trend Micro, and VMware Carbon […].

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Productsup Raises $70M to Help Online Sellers Manage Their Omnichannel Presence

Retail TouchPoints

Channel management platform Productsup has raised more than $70 million in Series B funding to advance its product development and M&A activity as it continues to expand globally. As the number of available online selling channels increases, maintaining consistent product details across all consumer touch points has become an increasingly complex task for sellers.

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The War In Ukraine: Four Ways Portfolio Marketers Can Respond

Forrester eCommerce

The war in the Ukraine is disrupting companies' go-to-market strategies and Portfolio Marketers need to adapt. This blog provides four things to consider.

Marketing 195
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Target Unveils 30,000-Square-Foot Times Square Location

Retail TouchPoints

Target ’s newly opened Times Square location — 30,000 square feet in the middle of Manhattan — features designs inspired by local culture. Additionally, as the retailer continues its $5 billion 2022 expansion , the Times Square store serves as an example of Target’s smaller-format capabilities. At the entrance visitors encounter a digital Target-red curved display measuring 84 feet high with the company’s bullseye logo in the center of the space.

Arts 225
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Ethical Marketing Is Never An Easy Business Decision: Join Me At CX APAC 2022

Forrester eCommerce

Implementing a successful ethical marketing strategy requires careful balancing of customer value and business value. Join me at CX APAC to learn how.

Marketing 195
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Snapchat: 92% of Gen Z want to use AR for shopping

RetailDive

In a study, the social network also found the demographic was more likely than other generations to buy a product they had experienced in AR.

Other 141
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Our Top Recommendations For Your Security Program: CISOs Get An Offer They Can’t Refuse

Forrester eCommerce

The Scorsese classic has a few surprising parallels with today's chief information security officer.

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How to Lower Churn for SaaS and Software (Interview with Growth Expert Frederic Linfjärd)

FastSpring

I recently sat down with growth expert (and current director of growth at Planday) Frederic Linfjärd for two back-to-back amazing conversations. The first was about conversion optimization (CRO) for SaaS and software. (You can find that interview here ). . We followed it up with deep dive into churn. Specifically, how Fred slashed it by 50% in a previous growth role at a software company.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Succeeding at Personalisation in a Privacy-Driven World

Digital Doughnut

Brands are yet to fully deliver on the promise of personalisation – and consumer demand for greater protection of their data is making it even harder. Here Candyspace managing director Matt Simpson looks at how to navigate this conflict.

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Retail Subscription Services : A Guide For SMBs

Korona

Subscription-based programs were already on the rise before COVID hit in 2020. Following the shutdown and the shift in consumer behavior, their popularity skyrocketed. In fact, subscription retail revenue continues to accelerate at a much faster rate than the rest of the retail landscape, and it promises to move into more industries and products. A handful of companies, such as Netflix and Dollar Shave Club, are well-known successes of this subscription model, inspiring consumers to try more.

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Customers Are Silently Leaving. How Do You Prevent Churn?

Omniconvert

High customer churn rates are symptoms of ineffective retention efforts. Find out what makes your customers leave and what you can do to prevent churn. The post Customers Are Silently Leaving. How Do You Prevent Churn? appeared first on Omniconvert Ecommerce Growth Blog.

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After engineering an 'extraordinary' turnaround, Destination XL is on the hunt for market share

RetailDive

The big-and-tall specialist went into "survival mode" early in the pandemic. Now it has reversed its financial trajectory and wants to win over a frustrated customer.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Employee empowerment the Jamf way

Jamf on Retail

Beyond the benefits that Jamf solutions provide IT and management, they can help employees in many industries and job functions to work more efficiently and happily.

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Adidas goes sci-fi with personality-based metaverse avatars

RetailDive

The integration with Ready Player Me lets users explore the metaverse with a consistent identity while boosting visibility for Ozworld shoes from Adidas.

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How to Run an ABC Analysis: Find Your Top (and Worst) Performing Inventory

Korona

ABC analysis is an inventory management technique that determines the value of inventory items based on their importance to the business. ABC classifies items based on demand, cost, and risk data, while inventory managers group items into classes based on these criteria. This helps business leaders understand which products or services are most critical to the financial success of their business.

POS 52
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Judge bars Walmart from selling shoes Vans alleges are knockoffs

RetailDive

The shoe brand accused the retailer of flooding the market with "cheap, low-quality, and confusingly similar shoes.

Marketing 114
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Teens keep spending despite worries about U.S. economy

RetailWire

American teenagers continue to spend big on brands that combine comfort and fashion, such as Nike and Lulemon, even as their concerns grow about the U.S. economy, according to Piper Sandler’s biannual “Taking Stock With Teens” report. Teens plan to spend about nine percent more in 2022 than in 2021.

Fashion 52
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The Ordinary owner Deciem is dropping 4 brands

RetailDive

Estée Lauder, which last year plunked down $1 billion for a controlling stake in the decade-old cult beauty company, will focus on The Ordinary and NIOD.

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Inflation hits lower income Americans hard

RetailWire

Low-income households spend 77 percent of their income on necessities compared to 31 percent for those in higher income brackets. Lael Brainard, a governor of the Federal Reserve, said lower income consumers have fewer options for saving when inflation hits. “A household that had been purchasing brand-name cereal could save money by purchasing store-brand cereal instead, perhaps even eliminating any effect of the price increase on their actual spending while purchasing the same quantity of cerea

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Lululemon taps Nike vet, Adidas exec for senior leadership roles

RetailDive

Phil Dickinson and Simon Atkins both bring deep experience from Lululemon's competitors as the brand expands into more categories.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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What Are APIs, How Do They Work, and Why Are They Beneficial to Marketers?

Digital Doughnut

APIs or Application Programming Interfaces work as an intermediary that facilitates the safe transfer of information during data exchange between software applications and service providers. It benefits developers by easing out their tasks, saving time, encouraging innovation, and improving efficiency. Businesses using APIs benefit from workflow automation, smooth B2B dataflows, and higher success rates.

B2B 52
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12 Sustainable Small Businesses to Support Without the Guilt

Smile.io

It can be difficult to find sustainable brands that really practice what they preach. With all the greenwashing noise out there, it can be hard to know which brands are truly acting environmentally consciously. And then there is the issue of wanting to shop but not wanting to add to the pollution caused from mass consumption. We get it–it can be hard for us shopaholics who still want to be sustainable.

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Target opens Times Square store

RetailWire

Target has opened a 30,000-square-foot store in New York’s Times Square. The store, which builds on Target’s smaller store strategy for urban areas and college towns, is tailored to serve the local community.

Article 40
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Funnel Achieves Google Cloud Ready - BigQuery Designation

Funnel.io

Funnel today announced it has achieved the Google Cloud Ready - BigQuery designation, a partner integration validation program that increases customer confidence in partner integrations into Google’s BigQuery. As part of this initiative, Google Cloud engineering teams validate partner integrations into BigQuery in a three phase process, including running a series of data integration tests and compare results against benchmarks, working closely with partners to fill any gaps and refining document

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib