Hitting the Brick-and-Mortar Mark While Blending Ecommerce Convenience into Design
Retail TouchPoints
APRIL 6, 2022
The ecommerce surge generated by COVID-19 fueled a long-standing debate within the retail industry regarding the role of brick-and-mortar. But while reports of the “death” of the physical store have been greatly exaggerated, it’s clear that while stores are still vital elements in the shopper journey, they will need to be rethought — and in some cases redesigned — to reflect consumers’ still-evolving preferences.
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