Thu.Mar 19, 2020

Consumer Energy Drops On All Four Dimensions Amid COVID-19

Forrester eCommerce

To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we applied Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands at this moment. Results reveal that consumer energy among […]. age of the customer B2C marketing chief marketing officer (CMO) consumer energy index customer experience data insights pandemic

A Comprehensive Bestsellers reSort Review: Everything You Need to Know

Ecommerce Platforms

Are you a Shopify store owner, trying to organize and manage thousands of products? If so, you don't need us to tell you how much of your time this takes up. In light of that, you might be looking for a Shopify app or service to help you. This is where Bestsellers reSort comes into its own.

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Tech Leadership Churn in Australian Banks – Correcting The False Promise Of Bi-Modal IT

Forrester eCommerce

In early March we held our 5th Annual Financial Services Summit 2020 in both Sydney and Melbourne, where I presented on how customer-obsessed CIOs are driving business success by: Accepting that the firm’s ultimate customer is also IT’s customer; Engaging across a wide, business-focused field while taking responsibility for revenue generating initiatives; and Leveraging design-thinking […]. age of the customer banking chief information officer (CIO) customer experience customer experience index (CX Index) digital transformation financial services Australia

The Impact of COVID-19 on E-Commerce GMV


As all of us strive to make sense of and adjust to the COVID-19 pandemic, there has been a lot of talk in the news of hoarding, empty shelves, and more generally, an imbalance between supply and demand that we normally don’t consider a possibility.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

What If…Ecommerce & The Impact of Coronavirus (COVID-19)

eCommerce Training Academy

What if…… Throughout my career in eCommerce, I’ve always made sure we put thought into things from a “WHAT IF…” perspective. WHAT IF…our website crashes? WHAT IF…our credit processor shuts our account? WHAT IF…Google suspends our Ads account?

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[Webinar Recap] Put your brand language on autopilot


Get full access to watch the complete webinar on-demand and receive follow-up action items to keep your voice consistent wherever shoppers come into contact with your brand. Our language is a window into who we are.

[Guest Blog] Looking to Diversify? Here Are 3 Things to Know About Discovery Marketplace Tophatter


Diversification is the key to e-commerce growth. Selling on a breadth of marketplaces will be far more impactful than optimizing for depth on a single marketplace. However, diversification comes with its challenges.

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5 Stunning Order Confirmation Email Examples for You to Steal Today


Did you know that the order confirmation email is an insanely powerful message that generates the biggest open and click-through rates in the ecommerce industry? Even sending these messages immediately after purchases doesn’t stop them from generating more orders!

9 Best Handmade Product Ideas for Ecommerce in 2020


Mason jars, leather-bound journals, and herbal soap… ironically, some of the best sellers in tech-reliant ecommerce are old-fashioned, handmade goods.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

How to Engage and Support Customers in Uncertain Times


Global crises compel us to focus on what matters. For marketers, that means using strategies that provide value to customers when they need it most. Blog Posts Cause Marketing Customer Acquisition Doctor First Responder Nurse Senior Small Business Student Teacher

Disney+ To Reset The Streaming War In Europe Amid The COVID-19 Crisis

Forrester eCommerce

Competitors in the video streaming service space come from any place in the ecosystem.

The 8 Best Ways to Market Your Products on Instagram

You’ve launched your online store—now how do you attract traffic? We’ve long since learned that ads aren’t the only way to drive sales and get consumers to your site. Ads can be helpful for attracting new customers, but they can also be fleeting and extremely costly.

How to Use A+ Content to Boost Amazon Sales | Salsify


Think back to the last product you bought online: What did you do before clicking “buy it now”? Chances are you visited Amazon first , as almost half (46.7%) of consumers start their buying journey with the same white search box, according to a 2018 eMarketer survey.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.