Thu.Jul 01, 2021

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Emotionally Charged Consumers Are Ready For New Experiences

Forrester eCommerce

Since the onset of the COVID-19 pandemic in the US in March 2020, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. The disruption in […].

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Everything You Need to Know About Subscriptions

BigCommerce

Remember the days in the not-too-distant past when subscriptions just meant gym memberships and newspaper deliveries?

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Conversational Interactions And AI: Enhancing The Digital Buying Experience And Closing Gaps In Your Sales Process

Forrester eCommerce

Organizations that fail to meet buyers’ expectations for personalized omnichannel communications risk losing market share to competitors that do.

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How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Kissmetrics

According to Bill Gates, “Content is King.” That was true in 1996, and it continues to be true today. As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement a content strategy correctly. When you don’t start with the basics, you could be making content production more complicated than necessary.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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HPE acquires Zerto, Seeks to beat IBM at being IBM, and Dell at Everything.      

Forrester eCommerce

On July 1, HPE acquired Zerto for $374M cash. Adding Zerto to its product portfolio increases the capabilities of HPE’s Greenlake ITaaS platform by adding best-of-breed low latency copy data management and continuous data protection functionality. Many existing MSPs already bundle Zerto as their data mover for DR and DRaaS functionality, especially for near-zero latency […].

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Why You May Need a Content Calendar For Paid Campaigns

Kissmetrics

If you create content, you need a content calendar. I know—not an earth-shattering revelation! What about a calendar specifically for your paid content? Should it be part of your regular editorial calendar ? A separate calendar? Do you even need a paid content calendar? The answer to the first two questions is: How you structure your marketing calendar is up to you and your company’s needs.

More Trending

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Waterdrop Opens First U.S. Retail Flagship in Miami Beach

Retail TouchPoints

Waterdrop — a microdrink CPG brand — has debuted its first U.S. retail store in Miami Beach, Fla. Launched in Vienna in 2017, waterdrop operates 15 brick-and-mortar stores and serves 1 million+ customers across Europe. The brand expanded to the U.S. with its ecommerce business in spring 2021, now being followed by its first retail location on Miami’s iconic Lincoln Road shopping corridor.

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Pandemic Drives Delivery Model Transformation And Sustainability Revolution In The Security Consulting Space

Forrester eCommerce

Today my Wave for European Cybersecurity Consulting Services launched. 15 firms feature in this Wave, representing a cross section of large international security consulting providers and more regionally based security pure plays. The European security consultancies have seen a large transformation in the past 16 months in how it delivers value to clients.

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Gap to Close all 81 UK Stores, Seek Franchise Partners for Other European Markets

Retail TouchPoints

Gap will be shuttering all 81 of its stores in the UK and Ireland by the end of September 2021 as part of a strategic review of its European business. The Guardian estimates that the closures will result in the loss of more than 1,000 jobs. Shutdowns will begin in August 2021, but Gap isn’t exiting the countries completely — it will maintain its ecommerce business in the region and is looking for a partner to run that operation.

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The Best Dropshipping Suppliers In Europe (July 2021)

Ecommerce Platforms

Running your own ecommerce business can be the ideal way to follow your entrepreneurial dreams and achieve amazing results. However, before you can start making money, you’ll need to figure out how you’re going to keep your store running. After all, there’s more to an ecommerce business than an amazing website and a marketing campaign. You also need to stock products and get them to your target audience.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Timberland Launches Upcycling Program to Extend its Products’ Lifecycles

Retail TouchPoints

Timberland will launch ReCircled, a recycling and upcycling program that will fuel the retailer’s circular design and development cycle. The initiative is a major step in Timberland’s goal of having a net positive impact on nature by 2030, through reuse and promotion of regenerative farming practices. Starting in August 2021, ReCircled will let U.S. customers return any Timberland footwear, apparel or accessory to a Timberland store to either be repaired or refurbished.

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Post Office responds to postmasters’ appeals of historical convictions

TalkingRetail

The Post Office has responded to the Court of Appeal regarding 25 applications by former postmasters for permission to appeal their convictions in Post Office prosecutions between 2002 and 2012. The Post Office is supporting the applications in 10 cases and opposing after consideration of each case by its board. Appeals of historical cases in. This story continues at Post Office responds to postmasters’ appeals of historical convictions.

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‘We are in the Business of Emotions, Not Transactions’: Exclusive Q&A with Neiman Marcus Group CTO Bob Kupbens

Retail TouchPoints

As the department store sector aims to reinvent itself for retail’s digital age, iconic retailer Neiman Marcus Group (NMG) is investing rapidly in technologies that will elevate its integrated luxury retail strategy across all channels. Responding to its customers’ desire for a more enhanced, elevated and personalized luxury experience, NMG announced plans to invest more than a half-billion dollars in digital technology over the next three years , through acquisitions like its recent purchase of

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Back-to-school shopping to rise 9% in 2021: KPMG

RetailDive

Amid economic recovery from the COVID-19 pandemic, a new survey predicts parents will spend more this year on school supplies, apparel and footwear.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Fast Simon Aims to Ensure the First Image Shoppers See is Truly Inspirational

Retail TouchPoints

Fast Simon , formerly InstantSearch+, has launched the Display Merchandising Optimizer module for its AI shopping optimization solution. The solution uses AI technology to analyze shopping behavior, back-end sales history, image performance and other data signals, with the goal of presenting product images that are inspirational for shoppers. Display Merchandising Optimizer aims to make the first image a shopper sees in a collection or landing page the one most likely to make them explore furthe

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Veetee partners with Katherine Ryan for life hack campaign

TalkingRetail

Microwavable rice brand Veetee Rice has kicked off a campaign in partnership with comedian Katherine Ryan, to showcase the new design for the brand’s rice trays. The “Up Your Fluff Game” campaign is running across social media this month and sees Ryan feature in kitchen life hack videos, following research which found that 34% of. This story continues at Veetee partners with Katherine Ryan for life hack campaign.

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Marijuana Customer Loyalty Programs: Embraced by Users, Profitable and Compliant for Retailers

Retail TouchPoints

According to a Gallup poll , for the first time in five decades most Americans support marijuana’s legalization, with 68% of those polled approving it. This coincides with the decades-long U.S. government war against the drug’s legalization finally coming to an end. As of now, besides a few remaining states, the rest have eased up on legislation. .

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Kellogg’s supports blind shoppers with on-pack technology

TalkingRetail

Kellogg’s is set to add a “world-first” technology to make its entire portfolio on cereal boxes accessible to blind and partially sighted people. The new boxes allow a smartphone to detect a unique on-pack code which will playback labelling information and allergy details. The first packs will roll-out from January 2022, starting with Special K. This story continues at Kellogg’s supports blind shoppers with on-pack technology.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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D4t4 Solutions Automates Fraud Detection for Fast Responsiveness

Retail TouchPoints

D4t4 Solutions has launched the Celebrus Fraud Data Platform (FDP) to help retailers protect their customers in real time across all digital touch points, using automated behavioral insights to eliminate new account, account takeover and payment fraud. The automation aims to help companies catch fraud in real time so that they can better intervene. Celebrus FDP is designed to reduce false positives through continuous authentication that enables more accurate and sophisticated detection.

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All Gap company stores in U.K., Ireland to close

RetailDive

As Gap Inc. tightens its belt at its namesake brand, its overseas operations are shrinking, with new partnerships in France and Italy also announced.

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Jempson’s opens new Sussex store

TalkingRetail

Jempson’s, the family-owned supermarket chain, has today (1 July) opened a new store in Bexhill-on-Sea, East Sussex. The 4,500sq ft Western Road store, which opened in former Co-op outlet, has undergone a complete refurbishment, which began on 27 April. The store, offers local produce, Peasmarsh Butchery Fresh Meat, Rye Bakery fresh bread, Jempson’s Local Kitchen.

Retail 112
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Casper to sell through Mattress Warehouse

RetailDive

As the DTC brand expands its wholesale deals, the traditional mattress and furniture stores it was lauded for disrupting are now making the cut.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Welcome Break launches offer for summer staycation boom

TalkingRetail

Motorway services operator Welcome Break has launched an offer for the staycation boom. The ‘Fill Up While You Fill Up’ offer, which launches on 1 July, provides all customers 10p off per litre of fuel when they spend £10 or more at its food courts. The new fuel offer will be available at Welcome Break’s. This story continues at Welcome Break launches offer for summer staycation boom.

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Genesco battles activist investor over board, go-forward strategy

RetailDive

In the latest salvo, the company accused an investment firm of putting forward "misinformation, misleading claims, and superficial suggestions.

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Thousands of retailers due to take part in Independents’ Day

TalkingRetail

Independents’ Day UK, the culmination of the annual campaign to promote small, independent retail businesses, takes place this weekend. Thousands of independents across the country are expected to take part in the event – which encourages consumers to shop at a local, small independent retailer – using special offers, promotions, and collaborating with other businesses.

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How UpSellit’s Patented Mobile Exit Detection Recovers Online Revenue

UpSellIt

Each time a user leaves your website, you lose an opportunity. But what if you could detect when they’re about to leave? Imagine all the ways that you could leverage those crucial last few seconds before they abandon. That’s where UpSellit’s patented Mobile Exit Detection technology comes in. What is Mobile Exit Detection? Exit detection refers to monitoring a range of variables to determine when a user will leave your site.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Customer Loyalty Programs Guide: Building Successful Programs in 2021

Fabric Blog

Customer loyalty is essential to maximizing e-commerce revenue. When customers are loyal to your brand, they’ll return to your business repeatedly rather than explore your competitors.

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In my feelings

Omniconvert

Shopify Unite happened. This is the TDLR version of it. “The internet is the world’s largest city, and Shopify is building its commerce infrastructure, especially over the past year; we saw independent businesses succeed by showing up creatively and uniquely in this city. The future of commerce on the internet relies on creative expression at […].

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Headless CMS Software Guide

Fabric Blog

Brands and retailers looking to spread commerce across multiple channels need a flexible backend solution to create customer experiences. The design of traditional content management systems (CMS), however, can handle browser-based shopping only, not true omnichannel commerce.

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13 Strategies to Set the Price of a Product

Wiser

Need to set the price of a product or service? No matter what you’re pricing, you’ll face a handful of similar challenges. For starters, you need to find the balance between margins that allows for continued growth and addresses market demands. This may not be an easy task, and a little help is never a bad thing. Before setting any kind of strategy, it is important to have all the related information at hand alongside a global vision.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib