Optimizely

JANUARY 23, 2018

This post originally appeared in Target Marketing. When it comes to email marketing, there are a million different things you can optimize. You can run A/B tests of your subject lines, your email copy, your font, your images, your CTAs and more. However, there’s one aspect of emails that many B2C marketers tend to forget about testing: preview text.

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B2C Marketing Improvements Information 247

RTP blog

JANUARY 23, 2018

H&M came under heavy scrutiny earlier this month for an advertisement image placed on its UK web site, showing a black child wearing a green sweatshirt with the words “coolest monkey in the jungle” on the front. The misstep sparked outrage at the company for the perceived racist overtones, and there were even protests at some H&M stores in South Africa.

Fashion 186

Fashion Social Media Events Retail 186

Kissmetrics

JANUARY 23, 2018

You may not have heard of Alan Mulally, but he’s led one of the best turnarounds in modern American business history. As Chief Executive for nearly 8 years at Ford Motor Company, he steered the company through the Great Recession (without taking a bailout), restructured the massive corporation to get the company more focused and streamlined, returned the company to profitability, and doubled the company’s stock price during his 8-year tenure as CEO.

Automotive 190

Automotive Management Improvements Other 190

Optimizely

JANUARY 23, 2018

We’ve outlined the 8 email marketing campaigns that every ecommerce marketer should implement in 2018 in order to achieve success. Learn more now. . The post WHITEPAPER: 8 Critical Campaigns for Ecommerce Marketers in 2018 appeared first on Zaius.

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eCommerce Marketing eCommerce Marketing 150

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Bootstrapping Ecommerce

JANUARY 23, 2018

If you put your social community at the heart of your marketing efforts, content becomes a pathway to more meaningful interactions with your audience. The post 4 Reasons Why You Need to Start a Social Community to Promote Your Business appeared first on Bootstrapping Ecommerce.

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eCommerce Marketing 106

Retail Technology Review

JANUARY 23, 2018

IBM has announced that fashion designer and manufacturer Sociedad Textil Lonia (STL) has launched a new online destination for luxury brand CH Carolina Herrera using digital commerce capabilities on the IBM Cloud.

Fashion 87

Fashion Customer 87

Retail Technology Review

JANUARY 23, 2018

Digital performance management company Dynatrace has announced the findings of a series of benchmark tests that reveal how well retail websites performed during the holiday shopping season.

Retail 87

Retail Management 87

Bronto

JANUARY 23, 2018

To find what works best for your customers and gives your revenue a boost, a little testing can go a long way. The post The Importance of Testing: Does Your Website Make the Grade? appeared first on Bronto Blog.

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Blog Customer Marketing 67

TradeGecko

JANUARY 23, 2018

Rohr Remedy is a natural skincare wholesaler and retailer based in Australia. Their skincare products follow the tradition of natural medication used for over a millennia by the Australian Indigenous people.

Retail 60

Retail 60

Dynamic Yield

JANUARY 23, 2018

50 of the most important personalization stats from three of our comprehensive reports that will highlight opportunities you can start capitalizing on today. The post 50 Research-Backed Personalization Statistics appeared first on Dynamic Yield.

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Smile.io

JANUARY 23, 2018

Whether it’s a local pizzeria or a giant chain, everyone has their favourite pizza joint that they’ll fight tooth and nail to defend. With that in mind, it’s only fitting then that the biggest players in the industry have two of the best rewards programs to fuel that devoted loyalty.

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Demac Media

JANUARY 23, 2018

In January we have what is known the most depressing day of the year – Blue Monday. While the science behind “Blue Monday” is questionable, there’s no denying that for most retailers and merchants January is a quieter month. In the comedown from the insane holiday season you might relish in the reprieve that a slower January brings, but as sales and/ or traffic dips (depending on your seasonality) you might be feeling a little blue.

Social Media 34

Social Media Retail Mobile Shopify 34

Dynamic Yield

JANUARY 23, 2018

50 of the most important personalization stats from three of our comprehensive reports that will highlight opportunities you can start capitalizing on today. The post 50 Research-Backed Personalization Statistics appeared first on Dynamic Yield.

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BigCommerce

JANUARY 23, 2018

Whether you’re a developer, marketer, entrepreneur or Fortune 500 CEO, there’s an inkling in the back of your mind that perhaps, in the near future, your job or company may be obsolete. It’s not an unfounded fear. The rules to success for nearly all industries in today’s economy are fleeting, at best. Everything keeps changing, and the best of the best have to be able to pivot –– quickly and competently –– in order to keep up.

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Payment Services eCommerce BigCommerce eCommerce Platforms 362

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Dynamic Yield

JANUARY 23, 2018

Partnership combines Dynamic Yield’s world-class personalization technology with the analytics and digital marketing expertise of AdBirds NEW YORK and AMSTERDAM– January, 23, 2018— Dynamic Yield, the world’s first personalization technology stack and AdBirds, a global team of former Google employees who specialize in digital marketing and eCommerce, today announced a global partnership to help clients […].

Technology 28

Technology eCommerce Marketing 28

Weebly

JANUARY 23, 2018

​ Building a website is easy when you have the right tools. But it can take some time to manage the small details that make it easier for your site to get found by search engines and new customers. Here are some of the tasks you will want to complete in order to create a top-notch experience for your customers and prospects. Ranking for a key term in search engines is not easy, but it helps if you are the inventor of a product and own the related domain name.

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SEO Information Other Marketing 20

Dynamic Yield

JANUARY 23, 2018

Partnership combines Dynamic Yield’s world-class personalization technology with the analytics and digital marketing expertise of AdBirds NEW YORK and AMSTERDAM– January, 23, 2018— Dynamic Yield, the world’s first personalization technology stack and AdBirds, a global team of former Google employees who specialize in digital marketing and eCommerce, today announced a global partnership to help clients […].

Technology 28

Technology eCommerce Marketing 28

Inflow Insights

JANUARY 23, 2018

When we ask eCommerce site owners what data they most want and need, they almost always say the same thing: What are successful eCommerce sites are doing today to convert traffic into paying customers online? To answer this question, every year we analyze 20 best-in-class eCommerce sites to figure out what they’re doing. We look at everything—design, messaging, site flow, UX, and even their technology stacks—and generate a 270-point matrix of mobile, desktop, and tech stack decisions of 20 Best

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eCommerce Conversion Optimization Mobile Shipping Costs 162

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Payoneer

JANUARY 23, 2018

Are you ready for Valentine’s Day? Don’t worry, we’re talking professionally, not personally, so we won’t tell your significant other. Valentine’s Day falls each year on February 14th. It is the brightest light in what is traditionally a quiet Q1 of the year. As the energy from winter sales winds down, you should already have the wheels in motion for Valentine’s Day.

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Jewelry Gifts Clothing Toys 36