Forrester eCommerce

MAY 13, 2019

I’m just attending the CFA Institute Annual Conference here in London and one presentation really caught my attention today. Jane Henshaw, Head of Digital Research at Vanguard, shared her team’s research on Digital Financial Attention.[1] This research uses three sources of data: web data from Vanguard’s large base of eight million customers across retail and […].

Presentation 324

Presentation Customer Retail Customer Experience 324

RTP blog

MAY 13, 2019

By Samir Addamine, FollowAnalytics Retailers are trying to make up for lost time — and regain lost customers — by creating high-tech offline experiences that match the ease and convenience of e-Commerce. However, despite the fact that more and more retailers are focusing on the e-Commerce experience, relatively few have turned to native apps to try and attract customer interest.

Mobile 150

Mobile Retail eCommerce Mobile Payments 150

GetElastic

MAY 13, 2019

For more than half a decade B2B Online has been a go to destination for B2B digital business leaders. It has earned this acclaim by providing manufacturers, distributors, and commerce practitioners from B2B businesses a tailored forum to network with, learn from, and collaborate with their peers and their partners. However, any event of this nature or size, there are always a few looming themes or questions asked in need of answers.

B2B 151

B2B B2C Channel Customer Loyalty 151

SellBrite

MAY 13, 2019

The main challenge for any ecommerce business is standing-out and reaching customers, which can be incredibly difficult among the competition. All the more difficult, too, considering all the ways in which the ecommerce customer base is changing. Standing out in ecommerce now involves recognizing that, nowadays, buyers are more multi-faceted than ever – they care about social values that their favorite brands do (or don’t) espouse.

Mobile eCommerce 117

Mobile eCommerce Mobile eCommerce Social Media 117

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

GetElastic

MAY 13, 2019

It’s no longer about just providing a product or service; the experience brands and businesses deliver to their consumers has become the epitome of what deems success today. And as businesses continue to evolve what their customer experience (CX) strategy should look like, they often look towards the experts for those answers. Enter in Gartner Customer Experience & Technologies Summit (Gartner CX).

Telecommunications 150

Telecommunications B2C Customer Experience B2B 150

Bootstrapping Ecommerce

MAY 13, 2019

Use these 6 Facebook marketing methods to drive more visitors to your store or website from one of the top social media platforms in the industry. The post 6 Ways to Use Facebook Marketing to Sell More Products appeared first on Bootstrapping Ecommerce.

Social Media 114

Social Media Marketing eCommerce 114

CPC Strategy

MAY 13, 2019

Online sales grew by nearly 35% in the CPG industry last year, highlighting a fast-growing segment in an otherwise slow-growth industry. Once bolstered. > Read More. The post 7 CPG Industry Trends and Opportunities For Digital Retailers in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.

Retail 83

Retail Blog Marketing eCommerce 83

Ecommerce Platforms

MAY 13, 2019

Creating the perfect website is tough. That's where tools like Optimizely come in. You need to find the ideal host, a CRM system you can trust , even a reliable checkout process. Even if you get everything right first-time around, today's online stores are dynamic things. Often, they need to be constantly assessed and improved to ensure that they continue to deliver results.

Multi-channel 128

Multi-channel Events Customer Experience Management 128

Sailthru

MAY 13, 2019

Metrics such as open, clickthrough and bounce rates are monumentally important parts of any email marketing program. That’s why our friends at Campaign Monitor compiled The Ultimate Email Marketing Benchmarks for 2019: By Industry & Day. Read on to see their findings in full: Email marketing benchmarks provide you with valuable information about the health of your email sends.

Marketing 112

Marketing Improvements Information Other 112

ESW

MAY 13, 2019

Native advertising is a great way to drive customers to your eCommerce site — when done gracefully. Consumers continually build resistance to advertising messages. The same holds true for native ads. The difference is that native advertising can actually add value to people’s lives, not merely demand their attention. Marketer Barry Feldman writes that when done right, native advertising can yield better results for eCommerce stores than traditional advertising and even organic traffic.

PPC 84

PPC Social Media Channel Consumer 84

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations