Fri.Oct 19, 2018

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If You’re Not Prioritizing Employee Experience Improvement, You’re Doing It Wrong

Forrester eCommerce

There is ample evidence that improving employee experience leads to better business results. Briefly, firms that improve employee experience find that they get better work performance and more discretionary effort from employees.[i] Discretionary effort makes companies more effective and efficient, according to this study published in Harvard Business Review.

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Sourcing The Perfect Suppliers For Private Brand Ranges

RTP blog

By Steven Howell, Solutions for Retail Brands The private brand grocery sector has come a long way since the ultra-plain-packaged — and largely uninspiring — generic products aimed at budget-conscious shoppers that filled grocery store shelves. Research shows that the sector as a whole performed strongly in 2017, recovering from negative dollar growth of around 0.4% at the end of 2016 to +3.2% 12 months later. [1] But looking at the sector at the top level often hides what is really happening wi

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Embrace privacy as your Corporate Social Responsibility (CSR)

Forrester eCommerce

Your organization faces two powerful trends: The growing pressure of regulatory requirements on data protection that are emerging worldwide. The increasing awareness of privacy rights, which causes customers to take action in their relationship with businesses.

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Morning Routines Every Digital Marketer Should Do

Zmags

Your alarm didn’t go off, you missed your 8:15 bus, and the Uber you took cost an obscene amount of money. You go […]. The post Morning Routines Every Digital Marketer Should Do appeared first on Zmags.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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With Design Shifting From “Who Cares?” To “Supersize It!” — How Should Your Design Org Respond?

Forrester eCommerce

It’s a great time to be an experience design professional — what we call an XD pro. I remember my early years as a user experience practitioner: 25% of my time was spent practicing my craft (the exciting part!) and 75% evangelizing my discipline and explaining why a human-centered design approach benefits both customers and […].

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CS-Cart Multi-Vendor and Multi-Vendor Plus: An Honest Review

Ecommerce Platforms

Back in May, we published a review on CS-Cart , and our readers loved it. So, we thought we'd do a similar post reviewing CS-Cart Multi-Vendor and Multi-Vendor Plus. We're going to discuss the good, the bad, and the ugly- so you can make an unbiased decision on whether CS-Cart Multi-Vendor is the right choice for you and your business. Let's dive in!

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How 3 Retailers Have Embraced Buy Online, Pick Up In Store

Salsify

When next day shipping won’t cut it and you don’t have time to meander the aisles of a store, “Buy Online, Pick Up in Store (BOPIS) ” provides consumers an efficient and easy method to buy. Retailers of all types have embraced this omni-channel tactic as shoppers look for increasing convenience and cost effective solutions for their buying habits. Fifty-seven percent of online shoppers have used this service within the last year with retailers seeing BOPIS orders accounting for 21-30% of their r

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The Best Facebook Pixel Guide for Advertisers in 2018

CPC Strategy

Remember when the arrival of the Facebook Pixel was groundbreaking? Us too. But now, nearly all marketers have one on their website, and. > Read More. The post The Best Facebook Pixel Guide for Advertisers in 2018 appeared first on Retail Performance Marketing Blog - CPC Strategy.

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The 3 Most Bone-Chilling Stories from 2018

Liveintent

We’re gathering round the campfire and digging up the most bone-chilling tales from 2018. And if you thought you could survive this without a terrifying amount of Halloween-themed puns, you’re gravely mistaken. The post The 3 Most Bone-Chilling Stories from 2018 appeared first on LiveIntent Blog.

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6 Tips to Help You Prepare Your Shipping Strategy for the Holiday Rush

ChannelAdvisor

The rush of the holidays is approaching fast and online sellers need to prepare now to handle this festive and busy time of year. Anticipating how to deal with damaged or lost packages, unexpected surcharges, increased packaging materials and more can not only ease shipping stresses, but also provide more clarity to your shipping expenses and needs.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Radical Financial Honesty: Sharing the P&L with Your Team

eCommerceFuel

Today we’ve got Lee Cook and Jake Cook on the show, the cofounders of Tadpull , as well as one of their leadership team members, Hannah Jerome, talking about how they operate an open company, specifically how they share all of their financials with their team members, which is a pretty radical thing to do. You’ll learn: How transparency has helped them create a world-class team.

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Mobile Marketing Tips for Cyber Week

Payoneer

Mobile retail sales are huge, and still getting bigger. In 2017, 34.5% of all retail eCommerce sales in the US were made on a mobile phone, amounting to $156.28 billion dollars. By 2021, this is predicted to hit $420.17 billion. On Cyber Monday alone in 2017, $2 billion were spent on mobile sales, or just under a third of all revenue. It’s a trend that’s reflected globally as well.

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AppNexus

Dynamic Yield

With the AppNexus integration, make your media dollars work harder. This integration allows you to test, personalize, and serve Dynamic Ads through the AppNexus ad network. Simply insert the iframe code snippet in your AppNexus campaign, and your AppNexus display campaigns will begin serving Dynamic Yield’s personalized and programmatic ads. The post AppNexus appeared first on Dynamic Yield.

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Mobile Marketing Tips for Cyber Week

Payoneer

Mobile retail sales are huge, and still getting bigger. In 2017, 34.5% of all retail eCommerce sales in the US were made on a mobile phone, amounting to $156.28 billion dollars. By 2021, this is predicted to hit $420.17 billion. On Cyber Monday alone in 2017, $2 billion were spent on mobile sales, or just under a third of all revenue. It’s a trend that’s reflected globally as well.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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DoubleClick for Advertisers

Dynamic Yield

Drive a higher ROI on your paid media campaigns by harnessing the power of Dynamic Yield’s personalization engine into your DoubleClick account. Push personalization beyond your site and into your Dynamic Ads using rich audience data captured by Dynamic Yield. Build personalized ad creative using Dynamic Content and product recommendations directly within the Dynamic Yield […].

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Tableau: a dot plot and a “stacked” bar chart in the same view

Canonicalized

… or concurrent lollipops and dumbbells chart. For this week’s MakeoverMonday we looked at women representation in the House of Representatives (no pun intended). I came up with a population pyramid style chart. I put Democrats versus Republicans, where we would typically have men and women diverging to the left and right. So here’s the […] The post Tableau: a dot plot and a “stacked” bar chart in the same view appeared first on Canonicalized.

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Facebook

Dynamic Yield

Take your ad campaigns to the next level by enriching your Facebook audiences with data using Dynamic Yield’s personalization solution. Using Dynamic Yield’s platform, set up a Pixel that fires on your site and automatically feeds visitor activity into Dynamic Yield’s personalization engine. From here, you will have access to rich audience segments that seamlessly […].

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Google Ads

Dynamic Yield

Fortify your paid media campaigns with Dynamic Yield’s Google Ads integration. Leverage Dynamic Yield’s personalization capabilities beyond your website and target your customers with personalized ads across the Google Display Network. Replace your static Display Ads with personalized Dynamic Ads driven by Dynamic Yield’s algorithms, which can choose the best content variations in real time. […].

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Google Analytics

Dynamic Yield

Dynamic Yield’s integration with Google Analytics provides a seamless way to share Dynamic Yield personalization data with your existing Google Analytics account. WIth this integration, you can analyze your Dynamic Yield campaigns and track visitor events directly in your Google Analytics dashboard in real time. Here, you can analyze campaign performance and use exclusive Dynamic […].

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DoubleClick for Publishers

Dynamic Yield

The post DoubleClick for Publishers appeared first on Dynamic Yield.

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Adobe Analytics

Dynamic Yield

With Dynamic Yield’s integration with Adobe Analytics, you can share any Dynamic Yield optimization and personalization data with your existing Adobe Analytics account. This gives you the ease of analyzing your Dynamic Yield campaigns with a single view within Adobe Analytics. Using this integration, you can also create dedicated reports to analyze campaign performance and […].

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