Wed.Jul 03, 2019

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What Is Your X1?

Forrester eCommerce

Customer experience has stalled. Over the past 24 months, some of the stars of Forrester’s Customer Experience Index (CX Index™), such as JetBlue and BMW, have shown no improvement in their CX. Other former standouts, like Etsy and USAA Credit, have experiences that are going backwards. Why? Every customer journey has many “peaks” — experiences […].

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Does The Wayfair Walkout Represent The Future Of Employee Activism?

RTP blog

On Wed. June 26, employees at the Boston headquarters of Wayfair. left their offices to protest the company’s sale of more than $200,000 of bedroom furniture to a government contractor that operates a network of migrant detention centers near the United States-Mexico border. More than 500 employees sent a letter to Wayfair senior management, asking the company to no longer do business with the nonprofit contractor, known as BCFS.

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The Insights Beat: Light Up The Sky With Insights This July

Forrester eCommerce

It’s nearly Independence Day in the United States—a day filled with parades; fireworks; family; and, of course, delicious food. The day honors something that we, like the Founding Fathers before us, hold dear in the research organization at Forrester: the agreed upon final wording of a document, devised by a team of thinkers, driven by a […].

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4 inbound marketing hacks to boost engagement and conversions

GetElastic

When it comes to navigating the digital noise in today’s competitive ecommerce landscape, many businesses are finding frustrations with their current digital marketing tactics to convert prospects. Now is the time to focus on inbound marketing strategies and we’ve curated a list of the top four hacks to boost your brand’s engagement and conversions. 1.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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262: How Amazon Counterfeits Nearly Destroyed A 7 Figure Business With Kevin Williams

My Wife Quit Her Job

Today I’m really excited to have Kevin Williams back on the show. Kevin runs the site BrushHero.com where he sells a power cleaning brush. Last time we spoke on episode 209, Kevin’s company was doing great, sales were going gangbusters and they had just been on Shark Tank. But last year, things took a sharp turn due to an unfortunate sequence of events involving IP theft and piracy.

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6 Tips for Choosing Marketing Automation Software for Ecommerce

Omnisend

Embracing automation of ecommerce processes is no longer a matter of choice – it is the way forward for businesses looking to accomplish sustained growth. The business world today runs on ecommerce and companies which streamline and optimize the various ecommerce-related processes in their operations are the ones most likely to experience success. This is Read more The post 6 Tips for Choosing Marketing Automation Software for Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend

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Top IRCE 2019 Takeaways

ROI Revolution

ROI Revolution had a great time at IRCE 2019. One of the highlights was all of the sessions we got to attend, spanning myriad topics from Amazon to artificial intelligence. That being said, figuring out the most important things to take away from IRCE can be a daunting task. That’s why we’ve gathered for you here some of the top-level highlights that we walked away from IRCE with.

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Pier 1 Imports: From bad to worse to dire

Steve Dennis

Pier 1 Imports reported quarterly results last week and—there’s just no nice way to say this—they were awful. The company, which only last week completed a 1-for-20 reverse stock split to avoid its shares being delisted, delivered an abysmal 15.5% drop in sales and operating losses that nearly tripled. And in a sign that they have no clue (or no confidence in) how they will restore revenue growth, took their previously announced store closings up from 45 to 57.

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Social Media Water Cooler: July 2019

ROI Revolution

Q3 has officially begun! With that, we bring you the July edition of the Social Media Water Cooler. As always, we’re covering new social media trends and features that are most relevant to the digital marketing industry in 2019. This month’s edition features new capabilities from Snapchat, Facebook, and Pinterest. S napchat Set to Release New App Features .

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Top Online International Marketplaces for Ecommerce

ecomdash

You probably already know the big players in ecommerce – Amazon, eBay, and Walmart. But if you’re a U.S. ecommerce seller, it may be time to think bigger. There are millions of online shoppers all over the world who are flocking to global ecommerce marketplaces. These marketplaces are the perfect place to break into new international markets. Here’s a look at the top international ecommerce marketplaces you need to know about if you want to reach online shoppers outside the U.S.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Top 10 Amazon Listing Tools for 2019

Algopix

When setting up your online business with Amazon, product listing optimization is an essential part of the selling process to be taken into account. Creating and maintaining a product catalog with regularly updated and detailed product descriptions, as well as appealing imagery to present your products to your customers, will ultimately result in higher sales at the bottom line.

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[Chain Store Age] Vertical Electronic Toy Retailer Doesn’t Play Games with Pricing

Wiser

How can you protect your brand and control your prices across multiple online marketplaces? Vtech, an electronic toy retailer, does so with minimum advertised price (MAP) monitoring and Wiser Solutions. Dan Berthiaume, while writing for Chain Store Age, explored the relationship between Wiser and Vtech in more detail. Specifically, Berthiaume outlined how Vtech enforces MAP prices across its own eCommerce sites and major third-party platforms such as Amazon and Google Shopping.

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Ecommerce Lately: June 2019

ecomdash

Running an online business can be time-consuming, leaving no room to read up on the latest news in ecommerce. But with Ecommerce Lately, it’s easy to keep track of the month’s trending topics. With the summer season ahead of us, let’s review all the latest happenings from June in our most recent Ecommerce Lately article. European Union’s New Online Payment Directive.

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Episode 79 – Lessons from a Record-breaking Crowdfunding Campaign with Connor Young of Ample Foods

eCommerce Evolution

Connor Young is a bit of a health nut – and an exercise enthusiast. He’s also an entrepreneur. He’s combined his passions into a powerful and growing commerce business called Ample Foods. Connor and his team are doing a lot of things right with Ample. What potentially stands above the other wins is that they have achieved two very successful crowdfunding campaigns.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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3 Reasons Why Emerging Online Sellers Need Warehouse Inventory Software

ChannelAdvisor

Emerging online sellers have a million tasks to keep up with on a daily basis. Manage marketplace listings. Monitor accounting. Order new stock. Keep their head above water. The list goes on and on. . Managing inventory is sometimes at the bottom of the to-do list. In fact, 43% of small businesses said they don’t track their inventory at all (or use a manual process to do so).

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Connecting Companies to Top Global Talent: Crossover’s CEO Andy Tryba Visits the Payoneer Team

Payoneer

We recently had the pleasure to host Andy Tryba , CEO and Founder of Crossover , one of the largest online talent marketplaces that connects companies to the best talent from around the world and provides an end-to-end solution for managing remote teams. During his visit, Tryba shared his view on the way many companies search for candidates nowadays – specifically mentioning that today’s hiring process must be more automated and in addition, that the best talent “isn’t always in your zip code”.

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News Cart for July 3rd

eCommerceFuel

Hey there, ECF readers! What’s new since we last met in your inbox? Well, let’s see … Shopify had some big announcements at its Unite conference, including the headliner move to invest $1 billion in its own fulfillment network. Meanwhile, Amazon now ships more of its own packages than any other shipping company. Perhaps that’s why FedEx is courting other e-commerce players?

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[Webinar] Closing the Subscription Loop: From Purchase to Licensing and Activation

FastSpring

The way shoppers purchase software has evolved over the years. Obtaining the latest version of a product no longer requires a trip to your local computer store. Nowadays, users can comfortably sit back in their chairs and wait for their software to update over the internet. As instant gratification becomes the norm, we can’t help but feel the effects in every single part of our lives—including in how we discover and purchase our favorite products online.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Ramping up your Amazon Affiliate Game – Going Global

Payoneer

Editor’s note: This is a guest post by Jesse Lakes, co-founder and CEO of Geniuslink. The name of the Amazon affiliate game is to maximize commissions, and there are countless ways to tweak your site and ink out a few more dollars each month. However, that is often significant work for not much return. One of the fastest ways to make a noticeable improvement in your monthly commissions from the Amazon Associates program is to go global with your links. .

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