Thu.Apr 23, 2020

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We Evaluated Banks’ In-App Messaging On COVID-19: Five Brands Stood Out

Forrester eCommerce

What do consumers expect from their banks in response to the COVID-19 pandemic? We interviewed 40 customers of 14 banks to find out. We also asked them what they think of how their banks are handling the crisis so far. Their responses show that many banks are missing the mark by making COVID-19 content hard […].

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Sell More With The BigCommerce Amazon Integration

Groove

According to TechCrunch, Amazon sales make up 49.1% of all eCommerce sales and 5% of all retail sales within the United States. On top of that, 10 companies dominate 71% of the eCommerce space based on sales. As an Elite BigCommerce Partner Agency and full-service eCommerce agency, we've helped multiple clients navigate omni-channel selling. If you’re a BigCommerce customer, selling on Amazon is now significantly easier with the native BigCommerce Amazon Integration.

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The Rise Of The Subscription Business Model

Forrester eCommerce

In a post-COVID-19 world, sellers of products and services might find it easier to charge over an extended period based on consumption rather than asking for large up-front cash payments.

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HubSpot CRM Review: Pros & Cons

Groove

HubSpot CRM is free, intuitive and includes almost everything a sales team needs to organize leads, keep track of their movements and nurture them. It's quick to learn and contains all basic CRM necessities without being overly complex. As a Diamond HubSpot Partner Agency with a team of avid HubSpot CRM users, we assembled our honest review of the tool and how it can help businesses organize their sales processes.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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In A Crisis, People Want Dependable Technology

Forrester eCommerce

Cutting-edge takes a back seat to reliability during the pandemic. Yet innovation still has its place.

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What is Field Marketing and How Can You Get Started?

Wiser

Everyone loves free samples. Everyone loves the feeling of discovering something new and exciting. Everyone loves to speak their minds about the things they use every day. This is what makes field marketing such a powerful piece of the marketing puzzle for B2C manufacturers and retailers. It lets you get up close and personal with customers in a way that is fun and memorable for them and drives key business results for you.

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Win More Customers With eCommerce Mobile Apps

Elsner

With the development of eCommerce platforms, the outlook towards shopping has completely transformed, and people started believing in the virtual world like never before. Everyone started shopping on eCommerce websites. The business owners started to put emphasis on consumer behavior so that they can provide an improved user experience. With the increasing pace of smartphone penetration in the market, the best way to draw customers is to get your business to their fingertips.

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FW4: The Fourth Generation Of Firewalls

Forrester eCommerce

Not to be morbid, but the COVID-19 pandemic has come at a perilous time for the enterprise firewall vendors that rely heavily on selling big iron (and that’s most of them). During the stay-at-home quarantine, nearly every user who was previously “inside” a next-generation firewall (NGFW) perimeter is now exiled outside, and many may never return. The user exodus, coupled with the fact that most enterprise applications graduated to the cloud years ago, has […].

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Why CPG Brands Must Leapfrog to Digital Transformation Amid COVID-19 | Salsify

Salsify

The ongoing COVID-19 crisis has wholly upended the channel mix strategy for consumer packaged goods (CPG) brands. Between empty grocery store shelves and shelter-in-place and social distancing orders, consumers are turning to the digital shelf to find and purchase essential products.

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How COVID-19 Influences The Values-Based Consumer

Forrester eCommerce

On the 50th anniversary of Earth Day, brands from Hyundai to SodaStream flexed their creativity to socialize messages of inspiration and optimism as the dire reality of COVID-19 continues to strain consumer well-being. Our research has shown that the prevalence and intensity of values-based consumers have been on the rise; now, the pandemic forces consumers […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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7 Simple Strategies to Reduce Shopping Cart Abandonment

UpSellIt

What is Shopping Cart Abandonment? Since the earliest days of online shopping, high cart abandonment rates have presented a major challenge for ecommerce. As you may know, approximately 70% of users who add items to their online shopping cart leave without completing a purchase. Obviously, this is a huge problem for retailers and their conversion rates – but why exactly does it happen?

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Facebook’s Investment in Reliance’s Jio Platforms Moves Its eCommerce Dream Forward

Forrester eCommerce

On April 22, Facebook invested $5.7 billion for a 9.9% stake in Jio Platforms, owned by Reliance Industries. The deal valued Jio at a pre-money valuation of $65.95 billion, making Facebook the largest minority shareholder in the Indian telecom network. Some of the key takeaways for the deal are as follows: Both firms are working […].

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8 Reasons Amazon Merchants Should Consider FBM

ecomdash

Unsure of whether to step away from Amazon's FBA or not? Take a look at the 8 reasons why you might need to consider making the switch. The post 8 Reasons Amazon Merchants Should Consider FBM appeared first on Ecomdash.

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Smart Manufacturing Requires A Range Of Technologies To Succeed

Forrester eCommerce

Principal Analyst Paul Miller introduces The Forrester Tech Tide™: Smart Manufacturing, Q2 2020, and highlights a webinar that will dive more deeply into the research and its findings.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Shopify SEO Case Study: How I Ranked a Shopify Store #1 in 30 Minutes

eCommerce CEO

If you want more search traffic to your Shopify site, then this post is for you. The popularity of ecommerce and selling on Shopify is skyrocketing. More and more websites are coming online and eating up more real estate in your Facebook feed. As your niche becomes more competitive, it will be harder and harder … Shopify SEO Case Study: How I Ranked a Shopify Store #1 in 30 Minutes Read More ».

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Stay Healthy and Profitable in Your eCommerce

Omniconvert

eCommerce is a growing business model and almost everyone wants a piece of the pie now. The truth is, running. The post Stay Healthy and Profitable in Your eCommerce appeared first on ECOMMERCE GROWTH Blog.

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3 Types of Collaborative Filtering Recommendations Every Retailer Needs to Know

Sailthru

The world’s largest retailer as of 2019, Amazon is practically synonymous with ecommerce, with more product searches beginning there than on Google. And product recommendations are the secret of the ecommerce giant’s success, accounting for 35% of its revenue. What’s more, it was actually Amazon that popularized collaborative filtering. You know, “People who bought this item also bought that item.”.

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[Guest Blog] E-Commerce Business Intelligence and Financial Analytics in the Age of Cloud Accounting

ChannelAdvisor

The shift to cloud accounting is in full force. Leading accounting software companies are moving their customers away from the traditional and more robust desktop systems in favor of more simplified and financially lucrative cloud-based general ledger systems. The shift appears to be driven by the expectation that individual industries will develop supporting accounting software and apps designed to meet their industry’s specific financial reporting needs.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Pacific Destination Service’s West Coast Rainforest Party

Canadian Special Events

The creative team at Pacific Destination Services (PDS) imagined and designed a spectacularly successful West Coast Rainforest Party in the Exhibit Halls of the Vancouver Convention Centre. The concept was to capture the essence of a West Coast Rainforest, while at the same time, feel like an exclusive, international dance club – and play host to an international crowd of more than 1300.

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Facebook Reverses Campaign Budget Optimization Shift [Update]

CPC Strategy

In a move that surprised many this week, Facebook announced that advertisers will no longer be locked into Campaign Budget Optimization (CBO).

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Transforming your Home Furnishings Team with Digital Sales Training — Podcast

PERQ

How do you leverage your website to enhance the customer experience and convert more online leads into sales? In this episode of The Bridge Podcast, Andy Medley and co-host Muhammad Yasin discuss digital sales training for home furnishings teams with Bryan Scott, President of Big. The post Transforming your Home Furnishings Team with Digital Sales Training — Podcast appeared first on PERQ.

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COVID-19 and E-Commerce: From IRL to URL

iQmetrix

The global pandemic is effecting us all and the situation is rapidly changing. The state of wireless retail is in the midst of a flux.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Amazon Sponsored Brands Spend Soars 47% Y/Y in Q1 2020

CPC Strategy

Amazon has clearly been an important part of helping Americans access the products they want and need during the Coronavirus.

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Kajabi vs Thinkific (Apr 2020) – Which Platform Comes Out on Top?

Ecommerce Platforms

The online course industry is booming. At the time of writing, the world is amid a pandemic resulting in a new and different indoor life for most of us. With time on our hands and a hunger for knowledge and self-improvement, it's small wonder entrepreneurs are creating online courses to meet this demand. So, if you want to start selling e-courses, or you already do, and you're considering moving to a different platform, you’re in the right place.

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eCommerce Fraud Trends Every Online Store Owner Should Know

lateshipment

More than in almost any other industry, fraud is overwhelmingly present in eCommerce. It negatively affects sales, profits, and brand reputation, and can significantly harm your business if you don’t have active fraud prevention measures. This is all the more important at a time when a global recession as a result of the COVID-19 pandemic looms large.

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All There is to Data Accessibility & Sharing Rules in Salesforce

Onilab User Guides

The question of data accessibility and what each individual can see and do in your Salesforce organization is indeed a vital one, especially as your teams grow. To help you get to the bottom of the topic, we’ve gathered everything you need to know about how permissions are granted to users in Salesforce. Plus, we’ll gladly introduce you to all there is to Sharing Rules, when this function should be used, what are the different ways you can configure Sharing Rules in Salesforce, and even show you

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Awaken Dark Stores by Rethinking How to Use Them

OracleBlogs

You may be asking yourself, how do I keep my business viable during the current global crisis and future proof my operations? With store-based retail operations forced to shut down, consumer fulfillment habits are changing quite significantly, and are likely to remain that way for some time. Digital engagement will increase, and new demands will impact the store to deliver a safe and convenient experience.

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The Advantages of Animated PNGs In Email

CPC Strategy

As a top trend in email marketing for 2020, animation in email has become a proven way to increase engagement and entice readers to click through.

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