Tue.Apr 06, 2021

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Why The Tech-Enhanced Sales Rep Will Be Your Differentiator

Forrester eCommerce

Learn how dynamic guided selling gives sales teams a competitive edge — and join us at this year's B2B Summit to go deeper.

B2B 514
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4 Reasons Why You Should Get AdWords Certified

Kissmetrics

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Why? Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. Which is why you might be considering getting a Google Adwords certification. Since Google is the most popular search network on the web right now, they need to use it.

PPC 298
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Google V. Oracle: Sanity Prevails At The Supreme Court

Forrester eCommerce

Yesterday, the United States Supreme Court ruled that Google’s usage of Java APIs was legal, and the US IT industry breathed a sigh of relief. At issue was Google writing its own implementation of the Java language, which happened to use the same APIs as Oracle’s Java SE. The Supreme Court’s Decision What exactly did […].

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The Marketer’s Guide to Instagram

Kissmetrics

As the leading photo-sharing app on the market, Instagram has a singular hold on its diverse group of users. With over 500 million users logging onto the platform daily, Instagram’s popularity is unquestionable. How then can marketers reach this massive group of users? Through Instagram marketing. Soon you’ll be ready to launch campaigns like a pro and build a lasting community to support your products and brand.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The One Where The Car Inspection Expired Due To Malware

Forrester eCommerce

We kept Research Associate, Alexis, pretty busy during the first three months of the year, and she procrastinated getting her annual car inspection in Massachusetts done. When she showed up to get her car inspected early last week (the day before her inspection sticker expired), the service center couldn’t do the inspection. She was astounded […].

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How to Use Instagram Story Highlights on a Brand Account

Kissmetrics

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Unlike regular Instagram Stories, which disappear after a day, Instagram Story Highlights stay on your profile permanently. This feature allows you to highlight all of your best content right at the top of your profile in an organized way so people can easily find what they want.

More Trending

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A Starter Guide to Google Ads Manager Accounts

Kissmetrics

If your business has complex advertising needs, there’s a good chance Google Ads Manager can help. Rather than having your PPC spread out across several separate Google Ads accounts, Google Ads Manager brings all of your paid ads together in one place. This makes managing your campaigns much more efficient and allows you to maximize return on ad spend.

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HubSpot Automation Features For Marketing & Sales Teams

Groove

eCommerce automation is key to eliminating repetitive and mundane tasks, no matter the CRM used. In this blog, we'll be covering the key features of HubSpot automation that help sales and marketing teams create a seamless buyer's journey from beginning to end. Continue reading to see how HubSpot automation can benefit your marketing, sales and customer service teams.

Marketing 176
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Target Donates $5 Million to Local, National and Global Vaccination Efforts

Retail TouchPoints

Target will invest $5 million to help more communities gain access to a COVID-19 vaccine through partnerships with local, national and global organizations. The money will be invested in a number of different ways, to assist with tasks ranging from providing rides in underserved communities to making vaccinations more available among vulnerable communities.

Other 215
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Dynamic Pricing: What Is It, Why Use It, and How to Implement It

Wiser

What is dynamic pricing? Simply put, dynamic pricing is a flexible strategy to price your products based on a variety of factors, including market demands, price bounds, and seasonality. A good dynamic pricing strategy allows you to reprice quickly and at scale, all while understanding the effects of your changes. Perhaps this definition seems like a simple way to start a discussion of the relevance of dynamic pricing for your online retail business.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Zulily Taps into Parents’ Desire to Live More Sustainably with Launch of New Eco Shop

Retail TouchPoints

Online retailer Zulily (part of Qurate Retail Group ) has launched a Sustainability Shop in honor of Earth Month featuring a collection of “Earth-friendly” products. All products in the shop are either reusable, recycled or recognized as meeting eco-friendly standards. In a recent survey from Zulily, 94% of parents said being eco-friendly is important to them, but 85% feel they would benefit from having more guidance on how to reduce their environmental footprint as a family.

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How To Recover Abandoned Carts For WooCommerce?

MakeWebBetter

One of the biggest challenges in online selling is cart abandonment. A cart that is abandoned will be lost forever if timely recovery is not done. To recover abandoned carts on WooCommerce, you need a strategic plan- a plan that is spontaneous and focuses upon winning back lost customers. In this article, I’ll be sharing […]. The post How To Recover Abandoned Carts For WooCommerce?

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Is Pattern By Etsy Worth It?

SellBrite

Picture this: Your Etsy shop just turned a year old, and it’s booming. You’re wondering if you should start an online store in addition to your shop. With Pattern by Etsy, building an online store doesn’t have to be separate from Etsy. Launched in 2017, the platform allows sellers to create personalized websites hosted by Etsy, making it easy for any seller to have their own website.

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3 Personalization Tips to Boost Your Paid Traffic Conversion Rates

ROI Revolution

Published April 6, 2021. Personalized ads perform better. These are facts. According to a stats round-up in Forbes : Marketers report personalization efforts can boost revenue by up to 15%. Personalization can reduce customer acquisition costs by up to 50%. Personalization can increase marketing spend efficiency by up to 30%. This isn’t news to you.

Webinar 109
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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UBS: More than 80K stores likely to close in the next 5 years

RetailDive

E-commerce growth, today's excess retail space and department store declines could push that to as many as 150,000, analysts said.

eCommerce 145
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UK’s best and worst motorway service stations revealed

TalkingRetail

Gloucester and Tebay services have been named Britain’s best service stations, while Bridgwater in the southwest of England has been ranked the worst, according to a new survey from Which? Consumer champion Which? surveyed more than 2,700 members covering around 5,600 experiences at almost 70 motorway service stations across the UK. Members rated them on.

Consumer 113
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Identifying & Using Long Tail Keywords on eCommerce Websites

Inflow Insights

Editor’s note: This post was originally published in 2019 and has since been updated to ensure accuracy and to adhere to modern best practices. Is it worth targeting long tail keywords for eCommerce websites? Contrary to what search volume suggests, our answer is an unequivocal “yes.”. eCommerce marketers tend to chase keywords with a high search volume.

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PayPoint recognises Retail Heroes

TalkingRetail

PayPoint is marking 12 months of crucial work by a selection of its retailers with a new campaign to mark their achievements during the Covid-19 pandemic. The company will shine a light on partners who have won it’s Retail Heroes accolade – a monthly award that recognises individuals who have delivered essential services and vital. This story continues at PayPoint recognises Retail Heroes.

Retail 99
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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How To Increase Awareness of Your Digital Product with a Promotional Offer

FastSpring

Humans like what’s familiar. They just do. More often than not, if a person has the choice between something that they’ve never heard of or something that they are familiar with, you can probably take a wild guess what they’re going to choose. Before you take it personally, remember, this particular bias is human nature. Even though choosing the best option is the most logical, most people prefer to choose the most familiar one.

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Nisa’s charity reports record first quarter

TalkingRetail

Nisa’s Making a Difference Locally charity saw a record first quarter in terms of partner engagement, with retailers donating their highest ever first-quarter total. Nisa stores supported good causes with 585 donations throughout the first quarter of 2021, totalling £264,470, also the highest number of individual donations made. In total 322 donations, totalling £165,551, were.

Retail 97
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Janie & Jack seeks growth overseas and online

RetailDive

As the premium children's brand picks up where Gap Inc. left off, and with business brisk despite the pandemic, it's also adding apparel for tweens.

Apparel 116
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What is net profit?

Omniconvert

Why is net profit important and how can you calculate it? Understand the differences between profit, net profit, gross profit and net profit margin. The post What is net profit? appeared first on Omniconvert Ecommerce Growth Blog.

Blog 78
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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March 2021 SEO News Recap

ROI Revolution

Published April 6, 2021. 1. Reminder: 100% Mobile-First Indexing Is Coming Soon. Postponed from September 2020, Google’s revised deadline for moving to sites to mobile-first indexing was March 2021. In an SEO office hours hangout video on March 19th, Google’s John Mueller said Google may have stopped moving sites to mobile-first automatically and will be “switching a lot of those over at once” in April or May.

SEO 78
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Comparing Talkoot and Akeneo for product information management

Talkoot

If you want to establish a strong, differentiated brand with sought-after products and high margins, Talkoot PIM is likely for you. Talkoot is a PIM built to help direct to consumer brands create valuable, trusting relationships with their customers on every product page through more consistent, accurate and powerful product storytelling. If your business succeeds by selling undifferentiated products across a wide range of marketplaces and big box retailers and your business model doesn’t rely o

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Chewy boosts automated fulfillment network through new warehouses and retrofits

RetailDive

The e-commerce company plans to open its second automated fulfillment center in Q2 and a "limited catalog facility" in Q3.

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Convenience retailers celebrate successful Easter

TalkingRetail

Convenience retailers across the UK are recovering after a successful Easter bank holiday weekend. Andy Campbell of Go Local Extra (Hursthead Convenience) in Cheadle, Greater Manchester, told Talking Retail’s WhatsApp group that sales were superb all over the weekend. “The weather helped,” he said, and “Easter products were all sold out by Saturday morning.

Retail 86
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Automation: Learning the secrets of uptime

Retail Technology Review

By Will Carder, Automation Sales Engineer at Quadient. Automation offers a route forward for hard-pressed e-fulfilment operations – particularly, when it comes to packaging processes. But how do you build in operational resilience? What are the secrets to maximising uptime?

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Lucozade Energy launches new £10m marketing campaign

TalkingRetail

Lucozade Energy has launched a new £10m multimedia marketing campaign, which aims to reach 97% of the population by the end of 2021. The campaign will reach consumers through a new advert for TV and video on demand, as well as social media, out-of-home, online video, ecommerce, and geo-targeted mobile advertising. The campaign will promote. This story continues at Lucozade Energy launches new £10m marketing campaign.

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JCB sees online sales in Europe increase by more than 300% from 2016 to 2019, as online spending among cardmembers boom

Retail Technology Review

JCB International Co., Ltd., the international operations subsidiary of JCB Co., Ltd., has seen impressive growth in virtual spending with European retailers from its Asian cardmember base, with online sales growing by more than 300% across the continent between 2016 and 2019.

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Unitas supports retailers with new category guides

TalkingRetail

Unitas Wholesale has launched two new Plan for Profit category guides focusing on the core range for the key impulse and grocery, non-food, chilled and frozen categories. The Grocery, Non-Food, Chilled & Frozen guide now includes a recommended range of chilled and frozen products available from Unitas Wholesale’s preferred supplier partner Eden Farm with scannable.

Retail 78
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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio