Tue.Jan 09, 2018

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4 Post-Holiday Marketing Tactics for Customer Retention

Optimizely

This is a guest blog post from Justuno , the conversion optimization platform. . Congratulations! If you’re reading this article, you’ve survived the grueling holiday season as an online retailer. Now it’s on to the new year where we can take what we’ve learned and build on it for an even more lucrative year! The new year is a blank canvas and with every blank canvas, it’s difficult to know where to start.

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The secret formula: Creating a brand advocate using email

Klaviyo

Have you ever fallen in love with a brand and couldn’t help but tell your friends about it whenever the opportunity presented itself? We call that brand advocacy and that’s what every ecommerce store should be working towards. According to Branderati , brand advocates are 2X more likely to tell people about their purchases than non-advocates. Creating a brand that your customers’ rave about takes time and planning — part of that preparation needs to be put into your email marketing.

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The Top 4 Ways to Improve Your Ecommerce Product Descriptions in 2018

Bootstrapping Ecommerce

Are your product descriptions converting or can they use some help? Here are the top 4 ways you can improve your ecommerce product descriptions in 2018. The post The Top 4 Ways to Improve Your Ecommerce Product Descriptions in 2018 appeared first on Bootstrapping Ecommerce.

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A baker’s dozen of provocative retail predictions for 2018

Steve Dennis

2017 was one of the most transformative years for the retail industry that I can remember. 2018 is likely to be just as wild and woolly, albeit in somewhat different ways. Here’s my attempt to go beyond the obvious and go out on the limb just a bit. Physical retail isn’t dead. Boring retail is. A lot of stores closed in 2017. Often forgotten is that a lot opened as well.

eCommerce 102
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Slow website load times cause 47% of shoppers to abandon online baskets

Retail Technology Review

Speed of service remains a key consideration in driving omnichannel conversions, as connected consumers expect immediacy across their shopping encounters, a new report by agile software development specialist, Black Pepper Software, reveals.

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Grow Conversions and AOV With Product Recommendations

Bronto

If you show your customers you get them and make it easy for them to find what they’re looking for, they’ll be sure to come back to you time and time again. The post Grow Conversions and AOV With Product Recommendations appeared first on Bronto Blog.

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UndergroundFPV design, create and link people to amazing products including racing drones

TradeGecko

Underground FPV use TradeGecko to have visibility into sales performance and ROI, create purchase orders easily and communicate with staff globally.

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Don’t Miss These Must-See Sessions at NRF 2018!

OrderDynamics

Don’t Miss These Must-See Sessions at NRF 2018. Retail’s Big Show is just around the corner. In fact, there is less than a week before a multitude of must-see sessions at NRF 2018 starts. From the Main Stage, to Exhibitor’s big ideas, to the Podcasts and Breakaway Sessions, there is something for everyone. And don’t forget the OrderDynamics and Born late night cocktail party on Monday night.

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How to Budget for Your eCommerce Project – Free Budget Planning Guide!

Demac Media

Limitations due to lack of budget tend to be a struggle companies face when they look at building an ecommerce website or migrating to a new ecommerce platform. We’re no stranger to this problem. In fact, we’ve faced this challenge with many retailers, whether it’s our first time talking to them or 3 years into our partnership. Building a thorough budget for your ecommerce project is extremely important as it can impact your website’s functionality, content, design and integrations which are all

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5 Reasons Multivariate Testing Sucks and What to Do Instead

Dynamic Yield

How the complex nature of multivariate tests render them impractical and what other solutions you can run for more optimal results. The post 5 Reasons Multivariate Testing Sucks and What to Do Instead appeared first on Dynamic Yield.

Other 52
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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72% of Sites Fail Ecommerce Site Search Expectations: 3 Steps + a Checklist to Ensure Yours Isn’t One of Them

BigCommerce

It’s official: mobile ecommerce on-site search experiences are abysmal. You probably didn’t need a study to prove that out. We’ve all been there, after all – typing on a mobile screen into a tiny box that serves us little to no accurate results. In fact, according to a recent Baymard Institute Mobile Ecommerce Usability study, most of us use on-site search when on mobile (and over other mobile search experiences).

eCommerce 378
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The complex nature of running multivariate tests

Dynamic Yield

How multivariate tests render impractical insights and what other solutions you can run for more optimal results. The post The complex nature of running multivariate tests appeared first on Dynamic Yield.

Other 36
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Low-Price Selling: Is it Worth It?

SellBrite

Selling a lot of products at low prices is a proven profitable strategy. If you have any doubts, just look at America’s favorite discount store Walmart. They’re earning $486 billion in 2017 fiscal year revenue. But Walmart is actually doing something really hard. Earning profits on low price items requires planning. To ensure earnings, a merchant has to selectively choose their inventory: goods with low costs and high demand to ensure high turnover.

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5 Reasons Multivariate Testing Sucks and What to Do Instead

Dynamic Yield

How the complex nature of multivariate tests render them impractical and what other solutions you can run for more optimal results. The post 5 Reasons Multivariate Testing Sucks and What to Do Instead appeared first on Dynamic Yield.

Other 38
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How to Improve Your Customer Experience with Web Design

Smile.io

In the ever-growing age of ecommerce, no business can really survive without an online presence. As part of a brand’s digital marketing strategy, every element of a website needs to serve a purpose. From visuals to usability, every single element is crucial to the customer experience and in turn has a huge impact on the brand’s ability to retain customers and attract new ones.