Forrester eCommerce
JUNE 7, 2021
Forrester’s latest research on digital business maturity shows that business leaders now consider accelerating the shift to digital business the most critical priority in 2021. It should come as no surprise that COVID-19 has widened the digital business gap between digitally advanced firms and firms that were caught off guard by the pandemic. Less obvious […].
Kissmetrics
JUNE 7, 2021
Are you dreaming of getting 1,000 organic clicks a day to your website? How about 10,000, or perhaps even more? These numbers are possible, and plenty of websites achieve it (I’ve grown my site to x visitors per day using these techniques), but if you’re going to reach these numbers, then you’re going to have to rank your blog in Google’s top 10 search results.
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Forrester eCommerce
JUNE 7, 2021
The fastest-growing companies are innovation leaders. Our research reveals that innovation leaders grow at 2.6 times the industry average. This indicates that a tech-driven and sustainable innovation strategy is mission critical for firms to survive disruption and succeed in times of continual and rapid change. Tech executives who nurture a culture of innovation, adopt tech […].
Retail TouchPoints
JUNE 7, 2021
Traditional retailers across the country have been playing catch-up for decades, trying to meet the changing needs of the consumer. Shoppers increasingly want the convenience of online shopping and anywhere fulfillment. This vast migration of consumers from brick-and-mortar stores to the digital marketplace began at least as early as Amazon opening its doors.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JUNE 7, 2021
Defining specific types of digital audiences allows marketers to plan and deliver more respectful and relevant digital experiences at scale using the available information at the moment of each interaction.
Retail TouchPoints
JUNE 7, 2021
GNC is expanding distribution for a selection of its vitamins and supplements to more than 4,000 Walmart stores and on Walmart.com. Beginning in June, GNC will offer an initial selection of men’s and women’s essential everyday vitamins, merchandised in several different formats at Walmart brick-and-mortar stores. GNC Holdings, the retailer’s parent company, went through a “pre-packaged bankruptcy” in June 2020 that included closing 800 to 1,200 of its stores.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Kissmetrics
JUNE 7, 2021
Everybody loves a good deal. You don’t have to be an e-commerce genius to know seasonal events like Father’s Day sales present a golden opportunity to increase conversions and make some serious profits. From an e-commerce seller’s perspective, sales like these can be a powerful tool when leveraged correctly. The potential for emotional storytelling alone makes Father’s Day particularly exciting to plan for.
Forrester eCommerce
JUNE 7, 2021
In my previous blog, we called on all (aspiring) customer-obsessed companies to balance the value of their customers with the value they deliver for their customers. This follow-up blog will introduce the three steps for how to do that, along with a new value metrics framework. Step One: Define The Value That Target Customers Seek […].
Retail TouchPoints
JUNE 7, 2021
Staples has sent a letter to the Board of Directors of The ODP Corporation offering to acquire its consumer business, including its Office Depot and OfficeMax stores, for $1 billion , or $18.27 per share. The deal also would include officedepot.com and the Office Depot and OfficeMax intellectual property, including all brand names. Staples has had a long and so far unsuccessful history of trying to merge/acquire its rival Office Depot.
Forrester eCommerce
JUNE 7, 2021
Brands, you’ve got work to do with LGBTQ+ millennials who, as it turns out, have trust issues with you. The data is hot off the presses from Forrester’s 2021 Consumer Technographics® Benchmark – a survey of close to 200,000 global online adults. Given its Pride Month, I was extra eager to compare US consumers who […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
RetailDive
JUNE 7, 2021
Find out ways you can enhance your customer experience and improve your return on investment, by increasing customer acquisition and creating results-driven digital engagement solutions.
TalkingRetail
JUNE 7, 2021
The deadline for entries to Unsung Heroes, which recognises convenience store owners and staff members who ‘go the extra mile’ to help their customers and local communities, has been extended. The initiative, organised by partners Independent Retail News and Nisa, will now close on 30 June. Retailers can enter by filling in the entry form. This story continues at Unsung Heroes entry deadline extended.
RetailDive
JUNE 7, 2021
Users can access products they have saved in one place and receive notifications on price changes as part of an overall expansion of shopping features.
TalkingRetail
JUNE 7, 2021
Ex-Nisa retailer Ajay Odedra is making a comeback in convenience retailing with Simply Fresh. Odedra, who has operated stores in Essex for more than 30 years, is set to bring the best of Sainsbury’s in his new 1,800sq ft Simply Fresh store in Chelmsford at the end of June. Odedra said: “Each and every time. This story continues at Retailer chooses Simply Fresh for convenience sector return.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Omnisend
JUNE 7, 2021
Reading Time: 6 minutes. The demand for online purchasing is showing no sign of slowing down and the number of platforms designed to assist users in setting up an ecommerce store is increasing rapidly. This makes efficiency more important than ever. Dedicated ecommerce platforms like Shopify can help merchants manage more effectively. The standard Shopify platform is a versatile solution for merchants.
TalkingRetail
JUNE 7, 2021
Nisa has confirmed that the national truck driver shortage caused its logistics supplier DHL to miss deliveries to stores this weekend (4-6 June). Over the weekend several Nisa retailers took to social media to voice their frustration at the situation. Mike Sohal, owner of Dallam Stores in Warrington, tweeted: “Not only have I lost sales. This story continues at Nisa deliveries hit by truck driver shortage.
Liveintent
JUNE 7, 2021
As marketers lobby for visibility in digital media, email newsletters present an opportunity in a much less crowded space to showcase their brand alongside premium content from reputable publishers. Amobee has integrated with LiveIntent to help marketers expand their reach in fraud-free email newsletter inventory – a channel that has seen a boost in engagement over the last year.
TalkingRetail
JUNE 7, 2021
Sausage roll brand Wall’s Pastry is set to kick-off an on-pack competition in partnership with SportsAid. The competition will run from 14 June until August, offering shoppers the chance to win “money-can’t-buy” experiences, including a VIP experience for two at the Queen Elizabeth Olympic Park. To enter, shoppers will need to purchase a promotional pack.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
ChannelAdvisor
JUNE 7, 2021
Growing a distribution network is both exciting and challenging. But as your products start selling through more channels, the number of buyers you work with will increase. Intrabrand competition happens, and some online retailers could hurt your brand in their efforts to meet their sales targets. In a perfect scenario, you would not need to compromise your margin to grow sales, and your business-to-business (B2B) price would be the same for all your buyers.
TalkingRetail
JUNE 7, 2021
Muesli brand Alpen is rolling out a new pack design, TV advert and website as part of its 50th birthday celebrations. The “Up & Alpen” TV campaign is supported by social media advertising across the brand’s Instagram and Facebook pages. The new pack design is running across Alpen’s 550g box and 1.1kg bags in Original, This story continues at Alpen celebrates 50th birthday with £2m re-design and campaign.
RetailDive
JUNE 7, 2021
She grew the beauty retailer from a regional player to a national powerhouse. Her departure marks the end of that high-growth phase.
SheerID
JUNE 7, 2021
Learn why using first-party data, which a consumer willingly gives you in exchange for better-targeted marketing, is a valuable way to gather valuable consumer information.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
RetailDive
JUNE 7, 2021
It's unclear what happens to 1,200 shop-in-shops at Rite Aid, as the supplements retailer works to make up for extensive brick-and-mortar closures.
ChannelAdvisor
JUNE 7, 2021
Growing a distribution network is both exciting and challenging. But as your products start selling through more channels, the number of buyers you work with will increase. Intrabrand competition happens, and some online retailers could hurt your brand in their efforts to meet their sales targets. In a perfect scenario, you would not need to compromise your margin to grow sales, and your business-to-business (B2B) price would be the same for all your buyers.
RetailDive
JUNE 7, 2021
The Bentonville, Arkansas-based retailer said it will operate on regular hours on Nov. 24 and release Black Friday store hours at a later date.
Fabric Blog
JUNE 7, 2021
Product detail pages (PDP) are customer-facing web pages that provide in-depth information about a specific product. PDPs are essential for turning visitors into customers as people rely on them to inform their purchase decisions.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
RetailDive
JUNE 7, 2021
New dance-driven creative ties to a hashtag challenge and aligns with the designer brand's broader push toward linking with joy.
ROI Revolution
JUNE 7, 2021
Published June 7, 2021. Marketing to consumers in a post-pandemic world. Sending the right communication to the right customers only became more important with the pandemic as brands and consumers alike struggled to adjust to a rapidly shifting marketplace. As a result, many ecommerce brands have shifted their marketing strategies completely. In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 65
Salsify
JUNE 7, 2021
"When I first learned about Salsify, I thought it was just to store data. While this is certainly one important aspect, we’ve also discovered that syndication is a huge piece of Salsify’s value." — Jordan Rosenbaum, Associate Manager of Ecommerce Content and Syndication, Energizer. At Energizer , one of the world's largest manufacturers of consumer batteries, lighting, and automotive, we understand that the quality of customer experiences drives our brands across all touchpoints.
TalkingRetail
JUNE 7, 2021
7Up is set to replace its green bottles with clear recycled plastic, as part of the brand’s commitment to change to 100% recycled plastic by October 2021. The new bottles will be available across the entire 7Up range, including 7Up Regular, 7Up Free and 7Up Free Cherry, with 375ml, 500ml and 600ml bottles launching first. This story continues at 7Up rolls out clear plastic bottles.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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