Mon.Jun 07, 2021

The Environmental Impact of NFTs

Ecommerce Platforms

The latest blockchain craze is non-fungible tokens, more commonly known as NFTs, however there’s begun to be some pushback from the artistic community that does many of the NFT designs.

Is invited personalization the future of cookieless marketing?

SheerID

Learn why using first-party data, which a consumer willingly gives you in exchange for better-targeted marketing, is a valuable way to gather valuable consumer information. Blog Posts Uncategorized

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When Should You Upgrade to Shopify Plus?

Omnisend

Reading Time: 6 minutes. The demand for online purchasing is showing no sign of slowing down and the number of platforms designed to assist users in setting up an ecommerce store is increasing rapidly. This makes efficiency more important than ever.

Pinterest introduces Shopping List feature

Retail Dive

Users can access products they have saved in one place and receive notifications on price changes as part of an overall expansion of shopping features

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

[Video] Optimizing for Conversions to Create Lifetime Value, Part 3: Creating Your Conversion Rate Optimization Strategy

ROI Revolution

Published July 1, 2021. In Part 2: Understanding Conversion Rate Optimization Data, we learned that as with most decisions in our data-driven digital world, creating an effective conversion rate optimization strategy starts with data gathering.

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May 2021 COVID-19 + Ecommerce News Roundup

ROI Revolution

Published June 7, 2021. Marketing to consumers in a post-pandemic world. Sending the right communication to the right customers only became more important with the pandemic as brands and consumers alike struggled to adjust to a rapidly shifting marketplace.

How to Improve Online Customer Experiences at Scale | Salsify

Salsify

"When I first learned about Salsify, I thought it was just to store data. While this is certainly one important aspect, we’ve also discovered that syndication is a huge piece of Salsify’s value." — Jordan Rosenbaum, Associate Manager of Ecommerce Content and Syndication, Energizer.

How to stay competitive in e-commerce with AI-powered CX

Retail Dive

Find out ways you can enhance your customer experience and improve your return on investment, by increasing customer acquisition and creating results-driven digital engagement solutions

Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail Touch

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media.

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

'Something is changing at Ulta': The legacy Mary Dillon leaves behind as CEO

Retail Dive

She grew the beauty retailer from a regional player to a national powerhouse. Her departure marks the end of that high-growth phase

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Unsung Heroes entry deadline extended

Talking Retail

The deadline for entries to Unsung Heroes, which recognises convenience store owners and staff members who ‘go the extra mile’ to help their customers and local communities, has been extended. The initiative, organised by partners Independent Retail News and Nisa, will now close on 30 June.

GNC to Offer Curated Wellness Assortment in 4,000 Walmart Stores

Retail Touch

GNC is expanding distribution for a selection of its vitamins and supplements to more than 4,000 Walmart stores and on Walmart.com.

Lucozade Sport moves to recycled plastic bottles

Talking Retail

Suntory Beverage and Food Great Britain & Ireland (SBF GB&I) is rolling out fully recycled packaging for its Lucozade Sport brand, supported by a £6m investment.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

How Traceability Promotes Ethical Sourcing in the World of Fashion

Retail Touch

Ethical sourcing is a key tenet of corporate social responsibility in the fashion industry and ensures fashion brands are committed to playing their part in the care of the people who make their clothes.

7Up rolls out clear plastic bottles

Talking Retail

7Up is set to replace its green bottles with clear recycled plastic, as part of the brand’s commitment to change to 100% recycled plastic by October 2021.

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Is Staples’ Latest $1 Billion Bid for Office Depot Better Positioned for Success?

Retail Touch

Staples has sent a letter to the Board of Directors of The ODP Corporation offering to acquire its consumer business, including its Office Depot and OfficeMax stores, for $1 billion , or $18.27 per share.

Retailer chooses Simply Fresh for convenience sector return

Talking Retail

Ex-Nisa retailer Ajay Odedra is making a comeback in convenience retailing with Simply Fresh. Odedra, who has operated stores in Essex for more than 30 years, is set to bring the best of Sainsbury’s in his new 1,800sq ft Simply Fresh store in Chelmsford at the end of June.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Every Retail Worker is Now a Supply Chain Worker

Retail Touch

Traditional retailers across the country have been playing catch-up for decades, trying to meet the changing needs of the consumer. Shoppers increasingly want the convenience of online shopping and anywhere fulfillment.

Nisa deliveries hit by truck driver shortage

Talking Retail

Nisa has confirmed that the national truck driver shortage caused its logistics supplier DHL to miss deliveries to stores this weekend (4-6 June). Over the weekend several Nisa retailers took to social media to voice their frustration at the situation.

GNC, Walmart in 'exclusive' tie-up in stores and online

Retail Dive

It's unclear what happens to 1,200 shop-in-shops at Rite Aid, as the supplements retailer works to make up for extensive brick-and-mortar closures

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Government launches E10 advertising campaign 

Talking Retail

The government had launched a national advertising campaign ahead of the rollout of greener E10 fuel. E10 will launch across all petrol stations in Great Britain from September, potentially cutting transport CO2 emissions by 750,000 tonnes a year.

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Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

Walmart follows Target in closing stores on Thanksgiving Day

Retail Dive

The Bentonville, Arkansas-based retailer said it will operate on regular hours on Nov. 24 and release Black Friday store hours at a later date

Tesco and Carrefour agree not to extend buying alliance

Talking Retail

Tesco and Carrefour have today (7 June) confirmed that they have decided not to extend their Purchasing Alliance beyond the three-year operational framework agreed in 2018, and the Alliance will formally end on 31 December 2021.

Kate Spade tests TikTok with cheery summer campaign

Retail Dive

New dance-driven creative ties to a hashtag challenge and aligns with the designer brand's broader push toward linking with joy

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Sainsbury’s continues roll out of neighbourhood hub stores

Talking Retail

Sainsbury’s has launched seven neighbourhood hub stores, which are set up to serve longer missions due to their size and location. The retailer has upgraded its existing stores in Melbourne in Derbyshire, Billingshurst in West Sussex, Whitstable High Street in Kent, and Penwortham in Lancashire.

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7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.