Always. Be. Testing.
Will the Metaverse completely transform your company? Hard to say.
Would the response rates (and ultimately the profitable enrollment) of your prospective high value customers be improved through increased personalization? Perhaps.
Can a more tailored, hybrid go-to-market strategy drive greater share of wallet and market share? Could be.
In a VUCA world, few things are certain. But here’s the thing: remarkable retailers aren’t successful because they have some unique ability to see the future. They are successful because they try more things. Because they realize, as Seth reminds us, that if failure is not an option, then neither is success. Because they embrace a culture of experimentation.
Remarkable brands aren’t always right. But they do follow ABT.
A-Always.
B-Be.
T-Testing.
My 2024 Retail Predictions: A Baker’s Dozen
In 2018 I started sharing my annual retail predictions. Looking back, let’s just say mistakes were made. But some—like “physical retail isn’t dead—boring retail is” and my dour outlook on many much hyped disruptor brands (aka “wobbly unicorns”)—have held up pretty...
Retail’s Escalating Commitment to a Failing Course of Action
Anyone who follows the machinations of the retail industry will know that many struggling retailers continue to put forth breathless pronouncements of their alleged transformations. Yet the department store industry in particular seems to be the poster child for...
My Bold Retail Predictions for 2023
As I share my annual retail predictions I’m reminded of a joke a colleague of mine recently shared with me: Q. What’s the difference between God and a retail futurist? A. God doesn’t think he’s a retail futurist. So damn the humility and full speed ahead as I bring...
"The Store Operations Council enjoyed every minute of Steve Dennis's presentation on retail's future. He always keeps it real and speaks the language of retail experts."
Cathy Hotka
Principal
Cathy Hotka & Associates
"The Store Operations Council enjoyed every minute of Steve Dennis's presentation on retail's future. He always keeps it real and speaks the language of retail experts."
Cathy Hotka
Principal
Cathy Hotka & Associates
