Mon.Aug 06, 2018

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Unify Your Marketing Performance Measurement Approaches

Forrester eCommerce

Embracing change is such an important piece of life. Whether it is taking a new job, moving to a new community, or experiencing a new culture, change can enrich your life, even though it means overcoming the discomfort of leaving familiar ways behind. B2C marketers have embraced many changes in the media and in consumer […].

Marketing 170
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Does Your Voice Quality Truly Speak For Your Brand?

RTP blog

By Alok Kulkarni, Cyara We all know how frustrating it is when you can’t clearly hear the person on the other end of the phone line. How many times have you simply hung up on someone, and then called back to try and get a better connection? Well, it’s one thing to call back your friends, family or colleagues. But when you are calling to check on the status of an order or for post-sales support, this certainly influences your impression of that retailer.

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Replatforming: You Got This

Fastr

Replatforming is a notoriously frustrating process that every digital marketer has learned to dread. Most brands Replatform every two to three years in […]. The post Replatforming: You Got This appeared first on Zmags.

Marketing 100
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How eCommerce Has Changed Customer Behavior

ESW

Consumer shopping habits have changed drastically over the last few years thanks to the explosion of eCommerce. Where shopping in a store was once the predominant way to shop, online shopping is quickly becoming a preferred way to shop for consumers around the globe. Sixty-eight percent of internet users in the European Union shopped online in 2017, says the 2017 survey on Information and Communication Technology.

eCommerce 110
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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100+ Best Affiliate Programs for Ecommerce Entrepreneurs

A Better Lemonade Stand

To find the best affiliate programs and earn income from high-quality affiliate programs, read on and find the corresponding Affiliate Programs Directory below! The post 100+ Best Affiliate Programs for Ecommerce Entrepreneurs appeared first on A Better Lemonade Stand.

eCommerce 114
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Conversational Sites

Rishi Rawat

One of the big differences between buying online and buying at a store is the conversation aspect of the experience. At a store, I can discuss questions and concerns with a specialist. On the web, it’s more like a self-checkout experience. Clearly many people prefer to manage the whole process on their own (that’s the 4% that are currently converting on your site).

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At the Whiteboard: The Importance of Continual Optimization on the Digital Shelf

Salsify

Speed is everything on the digital shelf. With private labels from Amazon and digital upstarts launching daily with faster time-to-market strategies, traditional brands are losing market share they once easily captured. Brands deeming this an operational efficiency challenge, rather than the new reality of commerce will continue to see market share shrink as reducing time-to-market often means neglecting the change of consumers and retailer requirements.

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Lead Nurturing Advice from Industry Pros

PERQ

The post Lead Nurturing Advice from Industry Pros appeared first on PERQ.

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The ROI of Personalization (Free eBook)

Dynamic Yield

How leading eCommerce companies achieved outstanding results by deploying real-time personalization through Dynamic Yield. The post The ROI of Personalization (Free eBook) appeared first on Dynamic Yield.

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13 Baby & Kids Ecommerce Sites Growing Faster Than Their Customers

BigCommerce

Babies and kids grow – fast. And the retailers tapping in to serve parents in need of toys, clothing, and gear are growing equally as quickly. Revenue for the baby care products market alone is expected to reach $11.4 billion in 2018, on their way to topping $13 billion by 2021. Online shopping is clearly gaining momentum with parents. Industry surveys show that parents spend two-thirds more money and three-quarters more time shopping online than their childless counterparts.

eCommerce 197
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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YOOtheme Pro Review – Spanking New Page Builder With a History in Joomla and WordPress Themes

Ecommerce Platforms

A black ambulance with police sirens. Yes, you’ve read that right. Now, imagine it and let the whole idea sink in. Sounds strange, right? Ok, well, think about this too. A hospital bed with red bedding. Even worse, I bet. Now, let’s take a step back and look at these two scenarios critically. For starters, they all make sense practically. A black ambulance will work fine.

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Marketing Automation for Ecommerce: A Twist for the Upcoming Holiday Sales Season

Payoneer

Editor’s note: This is a guest post by Kimberly Maceda, content Writer at ActiveTrail. It’s a bit early to say but the holiday season is looming in the corner. Just a few more weeks and we’re all on our way to the “Ber” months (September to December). And who isn’t excited for the cheer that these months bring? As people, we’re all excited for the festivities this season brings – all the food, gatherings, and, of course, shopping to be done!