Mon.Sep 17, 2018

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Shopping in Instagram Stories Now Available for BigCommerce Customers

BigCommerce

Today, BigCommerce is proud to announce Shopping in Instagram Stories availability and support for all BigCommerce customers. If you are a BigCommerce customer and already using Shopping on Instagram, you can now begin to use Shopping in Instagram Stories. Example of a Shopping story on Instagram. Instagram Stories have seen rapid growth and consumption YoY, with consumers and brands of all sizes flocking to the feature, which allows users to tell a story through a collection of pictures and vid

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Four Things You Must Do Right Now To Rock Your 2018 Holiday

Forrester eCommerce

Over $1 trillion (no typo) — that’s how big 2017 holiday topline sales were in the US and Europe combined. As for online sales specifically last year, Forrester projected $129 billion in the US and €54 billion in Europe. As a retailer with substantial revenue at stake, you’ve made your merchandise buys, allocated your marketing dollars, and feverishly analyzed […].

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How To Use Facebook Dynamic Retargeting Ads To Generate A 12x Return On Ad Spend

My Wife Quit Her Job

A while back, I published an article entitled “A Facebook Advertising Strategy For Ecommerce Stores That Really Works” And in that post, I outlined how I run profitable Facebook ads by sending a customer through a 3 part journey with top of funnel, middle of funnel and bottom of funnel campaigns. I also discussed how I employ a multi-step email autoresponder sequence to warm up leads so that customers think about our shop when they are finally ready to make a purchase.

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Stay Ahead Of Your Customers With Continuous Delivery

Forrester eCommerce

If you regularly follow the financial markets, it’s hard to ignore the growth generated by the FAANG stocks (Facebook, Apple, Amazon, Netflix, Google). When you look more closely at the “ANG” part of this quintet, it’s not hard to see how continuous delivery and rapid creation of customer value and corporate growth go hand in […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Black Friday Ideas for Your eCommerce Store

Groove

With the holiday season comes some of the most important days of the year for your business: Black Friday and Cyber Week. That’s right, it’s time to kick it into gear and start planning for the biggest sale of the year! You need to make your company stand out from the competition. Black Friday marketing is all about planning, persistence and creativity.

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And now… presenting the 2018 ESM Wave!

Forrester eCommerce

The Forrester Wave™: Enterprise Service Management, Q3 2018, is live! Take IT service management, add the age of the customer, stir in some employee experience (EX) and a healthy dose of low/no-code platform, and voilà! Enterprise service management (ESM)! Or if you prefer a more traditional description, we define ESM as: Extending IT service management […].

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Sales And Service Tech: Two Sides Of The Same Coin?

Forrester eCommerce

Automation and AI are changing the nature of work. Every company job – including every front-office job, will be impacted. Always-available commerce and intelligent guided-selling solutions erode field sales teams. Automated self-service obsoletes generalists and tier 1 customer service agents. This means that inside sales teams are now handling more highly considered purchases.

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Viva La Retail: The Retail Renaissance Lives And Dies By The Connected Consumer

RTP blog

By Derek Peterson, Boingo Wireless A retail renaissance is upon us, driven by a shift in economics, competition and exponential advancement in technology, per a new report from Deloitte. Mobile has emerged as the crown jewel fueling the resurgence, as digital devices are now central to the in-store shopping experience. Up to 90% of consumers use their phone while shopping in stores and retailers are increasingly enhancing digital transformation strategies to take advantage of the new mobile-powe

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Video: Boost Customer Engagement With Personalized Video

Forrester eCommerce

When a car insurance company wanted to boost customer engagement during the onboarding process, it turned to personalized video. No longer a gimmick, brands across verticals use the technology to create unique customer experiences at scale. And the videos resonated with the customers of Geoffrey Insurance: An overwhelming majority of them watched the entire video. […].

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How to Start an Online Marketplace

A Better Lemonade Stand

Start an online marketplace just like Amazon, Etsy or Airbnb! Learn all about online marketplaces, how to start one & how to successfully run one. The post How to Start an Online Marketplace appeared first on A Better Lemonade Stand.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Stripe Moving into Point of Sale Transaction Processing

Forrester eCommerce

Stripe, one of the leading payment providers for online and platform businesses announced today “Stripe Terminal” to tackle the merchant challenges around in-person payments. Stripe’s solution combines several of the technology components that go into in-person payments and works to abstract the complexity away for merchants and developers.

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How to turn whatever you sell into an eCommerce subscription

TradeGecko

Willing to think outside the litter box? If so you’ll discover what’s known as the subscription economy- a beautiful place where products and services never before imagined as being prime subscription candidates are providing high-growth eCommerce brands with predictable recurring revenue.

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Words Work When They’re Readable

Rishi Rawat

10 years ago the web was slow as a snail so websites were simple: black font with a white background. Today, because CSS is a thing and slow internet isn’t we’ve started designing the crap out of pages. I can’t tell you how many sites I encounter that use a charcoal gray font color. It looks pretty but causes so much eye strain. And because CCS allows for it we also have pages with fancy shiny buttons, an incredible array of color shades, gradient backgrounds, shadow effects, p

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A/B Testing on The Digital Shelf: At The Whiteboard

Salsify

How can you determine what content is working to drive discovery and performance and what's not? There's a lot of noise about how to perform well on X Retailer, but savvy brands need to go deeper to understand how to improve product performance across the digital shelf. A/B testing can provide insight into what will make the difference--it's important to approach A/B testing in a methodical manner.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Video Ad Specs for Every Social Media Channel (Updated 2018)

CPC Strategy

In social media, video ads are one of the most effective ways to both reach and engage your potential customers. But like everything. > Read More. The post Video Ad Specs for Every Social Media Channel (Updated 2018) appeared first on Retail Performance Marketing Blog - CPC Strategy.

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How To Create A Landing Page For Shopify [With Best Practices]

AcquireConvert

Get 21 Day Extended Free Trial of Shogun Shopify App & Level Up Your Shopify Landing Pages Not only do they create leads, keep your website tidy, and help you discover what offers actually work they also allow you get an inside look at your audience. Shopify landing pages let you see exactly where visitors […]. The post How To Create A Landing Page For Shopify [With Best Practices] appeared first on AcquireConvert.

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Top 5 Minimum Advertised Price (MAP) Monitoring Tips You Should Follow

Prisync

Minimum advertised price (MAP) monitoring is a concept within the e-commerce world that affects customers, vendors, and manufacturers. As an e-commerce vendor, you know you have control over what you price your products at. You also know there are times where you might need to lower your prices in order to beat the competition. But. The post Top 5 Minimum Advertised Price (MAP) Monitoring Tips You Should Follow appeared first on Prisync's E-Commerce Blog.