Forrester eCommerce
JULY 8, 2019
If you’re a customer experience (CX) professional, you know that experience quality drives growth — Forrester’s data proves it — and that CX is customers’ perceptions of their interactions with your company. That means that, to drive growth through CX, companies need to understand what shapes people’s perceptions and how. And yet many companies design […].
Optimizely
JULY 8, 2019
Looking for sustainable and organic products for your home? The Honest Company has you covered. The CPG brand offers products like diapers, body wash, and cleaning spray via convenient recurring subscriptions. Founded by actress Jessica Alba, the brand has raised multiple rounds of VC funding and is now valued at more than $1 billion. But how fresh is the Honest Company’s marketing?
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Forrester eCommerce
JULY 8, 2019
Consumer connected devices are presenting increasingly attractive targets to cybercriminals, putting home networks and potentially enterprise assets at risk. In just the last two weeks, we’ve seen Samsung indicate that antimalware should be used on its “connected,” or smart, TVs (almost all TVs are connected these days — just try to find a nonconnected TV […].
RTP blog
JULY 8, 2019
By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup and skincare company Glossier, which was just valued at $1.2 billion. They have thrived because they were able to offer unique customer products, exploit the inefficiency and high prices of legacy players and create brands and experiences that appeal to digital native consumers.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JULY 8, 2019
Does your organization have a strategy for protecting employees at home as a part of your overall cybersecurity program? Something that could include, but really goes to a place that is beyond awareness training? If you answered no, you’re not alone Employee privacy is a big reason why not. And yet, as the connected smart […].
My Wife Quit Her Job
JULY 8, 2019
If you’ve been following my blog and podcast, you know that I do a lot of my sourcing from China. In fact, I travel to the Canton Fair in GuangZhou, China every other year to look for suppliers and figure out how to get the most bang for my buck. But for many starting online entrepreneurs, traveling to China isn’t always feasible. So what can you do?
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GetElastic
JULY 8, 2019
Artificial intelligence (AI) has the potential to substitute humans in different tasks including the ones that require professional analysis. While 30 years ago big data analysis was a costly and time-consuming process, with the advent of AI tools, business owners can delegate this task to their digital assistants. In such a way, employees can allocate more time to creative tasks, problem-solving and discussions, which positively affects their performance and job satisfaction rate.
Sailthru
JULY 8, 2019
Its share of the U.S. ecommerce market is nearly half so it’s safe to say that Amazon’s customer base includes pretty much everyone. Each year, the average regular shopper spends $600 on Amazon, while Prime members spend more than double: $1,400. Amazon Prime may just be the most lucrative loyalty program on the planet, but it’s not so unusual in theory.
ROI Revolution
JULY 8, 2019
The world of digital marketing is constantly evolving, with exciting new innovations and tactics being used every day to 1) give customers exactly what they’re looking for and 2) drive profitable growth. Every year, Internet Retailer gathers tons of data on marketplaces trends and presents it at IRCE. This year, we were lucky enough to attend that session and get some exclusive data on marketplace leaders, laggards, and high-growth startups.
SellBrite
JULY 8, 2019
Shipping is one of the most time-consuming and frustrating parts of running an ecommerce business. If you’re just starting out, you might use more than one platform to process orders, calculate shipping, create and print labels, and ship products. As you grow, the fulfillment process becomes more complicated. If you’ve been around for a while, the rising cost of shipping and the logistics of fulfilling large orders result in stress, cut into your profits, and require more time.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
A Better Lemonade Stand
JULY 8, 2019
No cash flow? No problem. These 6 low investment business ideas require very little cash to get up and running. Check them out! The post 6 Low Investment Business Ideas for Online Entrepreneurs appeared first on A Better Lemonade Stand.
Liveintent
JULY 8, 2019
D2Cs have become journalist catnip as of late, and it makes sense. The exits are astronomical and it’s a way to talk about how technology is leveraged by marketers in a way that doesn’t lead to a self-lobotomy. The Wall Street Journal had a great piece recently: The Ad Industry Has High Hopes for Direct-to-Consumer Businesses. It’s behind a paywall but honestly, you should pay for a WSJ subscription.
Bronto
JULY 8, 2019
Cart recovery emails are an essential way to recover sales from the 87% of consumers who abandon carts — resulting in $18 billion of lost revenue annually. Shoppers abandon carts. The post What You Need in Your Abandoned Cart Templates appeared first on Bronto Blog.
TradeGecko
JULY 8, 2019
The Etsy shop you started as a side income has grown to become a much more substantial business. Nice work! Now it’s time to put some better tools in place. Keeping track of inventory with a paper checklist worked in the past, but now you need a better system. What you’re looking for is a solution that lets you: Instantly see what you have on hand. Track seasonal and other trends.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
FastSpring
JULY 8, 2019
Consumers spent $517.36 billion online with U.S. merchants in 2018 , up 15% from $449.88 billion spent the year prior, according to a new Internet Retailer analysis of industry data and historical U.S. Commerce Department figures. Unfortunately, as growth in online payments continues to climb so do instances of credit card fraud. In fact, Aite Group estimates that card-not-present (physical card not present during a transaction) fraud is expected to increase to $7.2 billion by 2020.
Inflow Insights
JULY 8, 2019
In this guide, you’ll learn the best practices for tracking inbound phone calls to your eCommerce store. If inbound calls are an important part of your business and you want: More conversions Less wasted ad spend More accurate + insightful analytics. Then you’ll want to apply the actionable tips here to your marketing campaigns. Let’s dive right in. ( Or, please get in touch if you’d like us to help you implement call tracking solutions for your website.).
Dynamic Yield
JULY 8, 2019
Issues we're starting to see the industry run into and why there needs to be a greater degree of responsibility when it comes to algorithm design. The post Smoke, mirrors, and other obstacles along the way to ethical AI appeared first on Dynamic Yield.
Onilab User Guides
JULY 8, 2019
We all know CTA buttons. Those little nuggets are responsible for conversions, customer engagement, and collection of users’ data. There are hundreds of guides on the e-Commerce CTA button design and most of them feature advice on color choice, button size, and placement. We considered them all when designing the CTA buttons for our clients but we verified all assumptions with A/B tests.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
PERQ
JULY 8, 2019
Poplar Ventures L.P. led funding, included additional investors from within the Midwest silicon corridor and tech community; investment will fuel the expansion of PERQ and its Marketing Cloud Technology. Indianapolis, IND, July 8, 2019 – PERQ, a marketing technology company, today announced it closed. The post PERQ Closes $6 Million Series A Funding Round appeared first on PERQ.
Dynamic Yield
JULY 8, 2019
Issues we're starting to see the industry run into and why there needs to be a greater degree of responsibility when it comes to algorithm design. The post Smoke, mirrors, and other obstacles along the way to ethical AI appeared first on Dynamic Yield.
Smile.io
JULY 8, 2019
Editor’s Note: This post was originally published on July 27, 2017 and was updated for accuracy and comprehensiveness on July 8, 2019.
Ecommerce Platforms
JULY 8, 2019
Store management and payment processing – the two functions that pretty sum up what you should expect from a POS system. In other words, leveraging an efficient point of sale system software should help you streamline all your in-store operations. But, here’s the thing. Choosing the best POS system, sadly, is not that easy. Today’s commerce environment has a wide range of solutions for brick-and-mortar stores, most of which are essentially multifaceted point of sale systems.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
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