6 Less Common Triggered Messages and Why We Love Them
Sailthru
MARCH 8, 2019
Triggered messages are (or should be) a cornerstone of every email marketer’s strategy. Personalized marketing has been statistically proven to outperform generic batch-and-blast campaigns and sent in response to customers’ actions, triggered messages are inherently personalized. They’re also effective. According to the Data & Marketing Association, 77% of email ROI is generated from targeted, triggered messages.
Let's personalize your content