Wed.Jan 26, 2022

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Marketers Must Mind The Customer Journey Orchestration Gap

Forrester eCommerce

Marketers — and especially martech vendors — talk a lot about customer journeys and experiences, but they usually mean just the purchase journey as opposed to the entire customer lifecycle. Customer journey orchestration (CJO) platforms enable a more holistic view, and marketers should pay more attention to these adjacent capabilities. As my colleague Joana de […].

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Thinking Outside the Mall: Using Exterior Spaces to Draw Shoppers In

Retail TouchPoints

I used to live near the Palisades Mall in Nyack, N.Y. For those not familiar, it’s an enormous structure, and like most auto-centric suburban shopping centers, it’s surrounded by acres of parking spaces. But nothing much happens on its outside , except for signage big and bright enough to be seen by speeding cars on the interstate highway it abuts. Making more creative, engaging use of all this essentially wasted outside space will be one of the key elements of successfully future-proofed malls,

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Customer Journey Orchestration Platforms Are The Catch Of The Day

Forrester eCommerce

Customer feedback management vendor Medallia’s announcement of its intention to acquire customer journey orchestration (CJO) vendor Thunderhead is the fourth acquisition in the customer journey orchestration space in six months. First, CSG acquired Kitewheel, followed less than a week later by Qualtrics’ acquisition of both Usermind and Clarabridge.

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In Luxury Design, ‘Invisible’ Technology Supports the High-End Shopping Experience

Retail TouchPoints

Q&A with Alec Zaballero, Managing Executive/Studio Director, TPG Architecture. Design:Retail (D:R): Since the pandemic, how have the needs of luxury shoppers changed? Alec Zaballero: The needs of luxury shoppers have not changed that much since we entered the pandemic. The reality is that the luxury market, especially as it relates to the 1%-10%, is untouched, as people still want the latest and greatest brands have to offer.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Medallia + Thunderhead a Boost to Brands on Voice of Customer Maturity Journey

Forrester eCommerce

Customer Feedback Management (CFM) vendor Medallia’s announcement of its intention to acquire customer journey orchestration (CJO) vendor Thunderhead is an expected response to the Qualtrics acquisition of Usermind last year. As my colleague Joanna de Quintanilha writes in her blog, customer journey orchestration platforms have been hot commodities of late.

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You Just Experienced your First Chargeback. Now What?

Retail TouchPoints

Companies of all sizes were affected by the pandemic, especially small- to mid-size businesses (SMBs). Merchants in particular had to quickly shift from in-store sales to online and learn how to accept payments digitally. According to Salesforce’s Small and Medium Business Trends Report , 71% of SMBs say they navigated the pandemic through digitization.

More Trending

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Reports: Amazon Go to Hit the Suburbs with Locations in Washington State and California

Retail TouchPoints

Amazon is bringing its Amazon Go convenience store format to the suburbs with the launch of a location in Mill Creek, Wash. in the coming months, according to Business Insider , MarketWatch and other media outlets. The retailer also is planning an Amazon Go location in the Los Angeles metro area. The move aims to take advantage of the fact that more shoppers are working from home, keeping them away from the city centers where most Amazon Go stores are currently located.

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B2B Content Marketing Strategy: 4 Steps For Success

Groove

A B2B content marketing strategy is vastly different from that of B2C. Before getting started with content marketing, be sure to understand who your audience is, their purchasing behaviors and how you want to interact with them. Remember to communicate how your company is capable of solving the challenges they’re facing in their business. 4 B2B Content Marketing Strategy Tips For Success. 1.

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Parachute Names First Chief Merchandising Officer as it Looks to Grow Assortment

Retail TouchPoints

DTC home décor brand Parachute has appointed retail industry veteran Meredith Lamont as its first Chief Merchandising Officer. She will be responsible for driving growth strategies, as well as leading Parachute’s product development and category expansion. The multi-category home company was founded as an online-only business in 2014 and has since expanded into brick-and-mortar with 13 storefronts, recently launched in Canada and continues to grow its category assortment, which now includes matt

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Inbound Call Tracking for eCommerce: A Guide to Conversion Tracking

Inflow Insights

Editor’s note: This article was originally published in 2019. It has been updated for accuracy and to reflect modern practices. Giving your customers the option to order through phone as well as online can be a smart business move. After all, more purchase channels often mean more revenue, too. But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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NRF 2022 Special: Inside The Big Show

Retail TouchPoints

The National Retail Federation Big Show is, well, a big show for many in the industry…including Retail TouchPoints. Every year, our team is ready to hit the New York City pavement and dig into the trends and topics that are driving the industry forward. Although the crowd was a little lighter this year and the exhibit hall was a little emptier, the RTP editorial team wasn’t short on rich insights and takeaways.

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Supply chain snags could knock out $17B in apparel and footwear profit in 2022: report

RetailDive

Backups and bottlenecks persist, putting pressure on profits. And only 12% of organizations in the sector are leading in resilience, according to Kearney.

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Retail Media cheat sheet: Ways to get found on leading U.S. eCommerce sites

Profitero

Retail media is exploding , and rightfully so. Placing digital ads on a retailer website are akin to an endcap or an in-aisle POS shipper display in a brick-and-mortar store. Online placement is critical, and it must be eye-grabbing. The intention is to engage shoppers at various stages of the path to purchase, from awareness to consideration to conversion.

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Nike says a 'sole train' helped mitigate supply chain disruptions

RetailDive

The company added 1,000 robots to sort and pack products, helping triple its order capacity over the past two holiday seasons, COO Andrew Campion said.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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3 Trends in Competitive Pricing From Top Grocery Retailers

Wiser

Thanks to the pandemic, 2020 and 2021 were rough years for everyone, but there is no denying that they had their advantages for certain industries. With many other consumer activities limited, spending on CPG goods surged almost 20 percent. This allowed retailers to pause many competitive strategies as they focused on keeping up with the record-breaking demand.

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Reebok to lay off 150 employees as Authentic Brands takes over

RetailDive

The layoffs, most of which are at the company's Boston headquarters, are in preparation for "a new operating model.

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What is Order-to-Shelf Technology?

Wiser

In the world of supply chain innovation, order-to-shelf technology is the next big thing. In 2016, Whole Foods and Target both switched over to this ordering process and have seen significant results (some good and bad). Now when store employees put in an order, they provide a precise count of products needed for replenishment instead of a general estimate.

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Hugo Boss shifts gears with major rebranding

RetailDive

In comeback mode, the company unveiled logo updates and celebrity marketing campaigns aimed at younger consumers.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Kroger and Meijer offering free N95 masks to customers

RetailWire

Customers at Kroger and Meijer stores in Michigan can pick up free N95 masks while supplies last. “Wearing a mask and getting vaccinated continue to be the top defense tools in our nation’s fight against COVID-19,” said Dr. Marc Watkins, Kroger’s chief medical officer. “I encourage everyone to take advantage of the free non-surgical N95 masks and make an appointment today to get vaccinated or boosted.”.

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Klarna launch physical card for instore payments

365 Retail

Global banking, payments and shopping service Klarna, announces the launch of Klarna Card in the UK. The new physical card will bring Klarna’s flexible and transparent payments experience to in-store payments anywhere where cards are accepted. The card launches with Klarna’s Pay in 30, which allows consumers to pay anytime up to 30 days after purchase, with plans to add additional payment options in the future.

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Drive to Growth '22 with Repsly: Outlook for Retail Execution Teams

RepslyBlog

At Repsly, we’re constantly thinking about how we can continue to provide additional value to CPG brands and their field teams to win more at the shelf. In the Drive to Growth series, we break down some of the largest trends and opportunities impacting the retail space in the new year.

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Lorenzo Viotti joins the Bvlgari family as global watches ambassador

365 Retail

Bulgari is pleased to announce that Lorenzo Viotti is joining the brand’s outstanding family as new global watches ambassador. . The music director will support Bulgari in spreading its core values among an international audience. . Born in Lausanne in 1990, the French-Swiss conductor has an incredible resumé. . In 2012, at only 22, he received the first prize at the Cadaqués Orchestra International Conducting Competition.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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FTC fines fashion brand for suppressing negative reviews

RetailWire

The Federal Trade Commission has said that Fashion Nova will need to pay $4.2 million to settle allegations that it suppressed customers reviews that gave it less than four out of five stars. The fashion brand, which maintains its innocence against the charge, blamed the issue on third-party software that it used.

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Demand for IRL expertise isn’t going anywhere as shoppers want more than robot retail in a post-pandemic world

365 Retail

Demand for real human expertise is on the rise , as consumers become increasingly conscious about what and how they’re spending, in an ever-changing Covid world – that’s according to a new Future of Tech Retail, report from the all new Currys, the UK’s largest tech retailer and The Future Laboratory. The pandemic has undoubtedly created heightened tech-dependency, with a whopping 68% of people claiming they’re completely reliant on their electronics, using an average of 11 devices a day an

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Consumers planning more big ticket purchases

RetailWire

U.S. consumer confidence dipped slightly in January, but that isn’t having a major dampening effect on big ticket spending as Americans plan to purchase autos, homes and other items, according to the Conference Board. “While consumer confidence dipped this month, consumers generally have faith in the strength of this recovery,” said Robert Frick, corporate economist with Navy Federal Credit Union.

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The Big Squeeze is coming: How retailers can pivot their business for success in 2022

365 Retail

Retailers experienced many more challenges in December, which is typically their busiest month of the year. According to ONS data , consumer spending was down 3.7% compared to November, and 0.9% compared to December the year before. It comes as data from the British Retail Consortium (BRC) also highlighted significant changes in consumer buying behaviour over the period.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Product return rates jumped in 2021

RetailWire

The percentage of products bought in stores and online and returned rose to 16.6 percent last year, up from 10.6 percent in 2020, according to a survey by the National Retail Federation and Appriss Retail. Online returns rose to 20.8 percent up from 18.1 percent.

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San Francisco startups vie for checkout dominance

RetailDive

In the crowded checkout technology space, startups Bolt and Fast are competing to become the company known for making the process smoother and speedier.

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Pivotree and VTEX Deploy B2B Commerce Marketplace for CAE and Launch Four Digital Storefronts To Date

Pivotree Blog

The post Pivotree and VTEX Deploy B2B Commerce Marketplace for CAE and Launch Four Digital Storefronts To Date appeared first on Pivotree.

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Wayfair taps Walmart vet as CTO

RetailDive

Fiona Tan joined the online furniture company in 2020 and succeeds Jim Miller, who's held the role since 2019.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib